Kevin Lau's Linkedin Analytics

★ Kevin Lau is a customer marketing and advocacy expert with 13+ years of experience in leading and executing customer-led growth initiatives across various industries and markets. He is currently the Vice President of Customer Engagement at Freshworks, a leading provider of cloud-based customer and employee engagement software. ★ In his role, he is responsible for establishing a new organization that supports the entire Freshworks customer journey from product adoption, retention, advocacy, to ultimately creating customers for life. He leads a team of professionals across lifecycle and retention marketing, customer advocacy, community, customer education, voice of customer, and customer communications. ★ His core competencies include customer experience, voice of the customer, customer marketing and advocacy, retention marketing, lifecycle marketing, and customer communications. ★ Kevin is also a course creator and instructor for several customer marketing and advocacy courses across various platforms and communities. He is passionate about empowering customers to achieve their goals and become brand advocates. ★ Kevin has won multiple industry awards and recognition for his innovative and impactful customer engagement programs and strategies including: 🏆 WINNER: TOP100 CMA Influencers (2024) 🏆 WINNER: Fearless 50 (2023) 🏆 WINNER: Exceptional Advocacy Practice (2022) 🏆 FINALIST: Advocacy Impact (2022) 🏆 WINNER: TOP25 CMA Influencers (2022) 🏆 FINALIST: Community of the Year (2020) 🏆 FINALIST: Exec Leader of a Community Team (2020) 🏆 WINNER: Advocate Marketer of The Year (2019) 🏆 WINNER: Advocacy Program of The Year (2019) 🏆 FINALIST: Biggest Impact on CX (2019) 🏆 WINNER: Best in Class Advocacy Program (2018) 🏆 WINNER: Exceptional Advocacy Alignment (2018)