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๐ง๐ผ๐ผ ๐บ๐ฎ๐ป๐ ๐ป๐ผ๐ป๐ฝ๐ฟ๐ผ๐ณ๐ถ๐๐ ๐ฎ๐ฟ๐ฒ ๐๐ป๐๐ฒ๐ฒ๐ป, ๐๐ป๐ต๐ฒ๐ฎ๐ฟ๐ฑ, ๐ฎ๐ป๐ฑ ๐๐ป๐ฑ๐ฒ๐ฟ๐ณ๐๐ป๐ฑ๐ฒ๐ฑ. Only one in 1,000 nonprofits will grow beyond a small business. Even in the United States โ where philanthropic foundations have more than a trillion dollars in the bank โ 88% of nonprofits struggle on less than $500,000 annually. Many of you feel like you donโt have the time, team, or tools to succeed in fundraising. Making matters tougher, most Executive Directors were not trained in business and leadership. So youโre not alone in feeling overwhelmed and uncertain. To break this nonprofit starvation cycle, we must tackle the problem differently. If your income has stalled, stop chasing donations. Gather your leadership team and do this instead: ๐ง๐ผ ๐ด๐ฒ๐ ๐ณ๐๐ป๐ฑ๐ถ๐ป๐ด, ๐ฏ๐ฒ ๐ณ๐๐ป๐ฑ๐ฎ๐ฏ๐น๐ฒ ๐ฎ๐ป๐ฑ ๐ณ๐ถ๐ป๐ฑ๐ฎ๐ฏ๐น๐ฒ.โข Here's the secret. โคต Being fundable and findableโข is your brand. Your brand consists of your theory of change, strategic plan, positioning strategy, and marketing communications. And your brand โ not just more fundraising โ can fix your fundraising. Brand first, funding second. ๐ช๐ต๐ ๐๐ต๐ผ๐๐น๐ฑ ๐๐ผ๐ ๐๐ฟ๐๐๐ ๐บ๐ฒ? Iโm a social entrepreneur too. Iโm an Acumen East Africa Fellow, alongside hundreds of nonprofit peers. Iโve started or turned around four businesses. One that scaled to international acquisition, one that failed, and two solid successes. Our own organization Mighty Ally is a thriving nonprofit hybrid funded by grantmakers like Cartier Philanthropy. And weโve implemented this same Fundable/Findable Frameworkโข with 400 partners in 54 countries so far. Iโm also on the advisory board of two institutional donors: Roddenberry Foundation in the U.S. and Greenwood Place in the UK. Finally, this work is my personal purpose. Iโm the proud father of three girls from China and Uganda, born into the orphan crisis. Iโve prioritized living and working in three different economic contexts on three continents โ growing up in the States (high-income), moving to Uganda (low-income) for four years, and spending the past five years in South Africa, Mauritius, and Malaysia (middle-income). And Iโm motivated by an urgent vision where nobody faces poverty and injustice like my daughters once did. ๐๐๐ ๐๐ต๐ฒ ๐ฏ๐ฒ๐๐๐๐ฒ๐น๐น๐ถ๐ป๐ด ๐ฏ๐ผ๐ผ๐ธ fundablefindable.org ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ ๐ฏ๐ ๐ฒ๐บ๐ฎ๐ถ๐น kevinlbrown.substack.com ๐ช๐ฝ๐ ยฉ ๐๐๐ ๐ฉ๐๐ง๐ข "๐๐ช๐ฃ๐๐๐๐ก๐ ๐๐ฃ๐ ๐๐๐ฃ๐๐๐๐ก๐" ๐๐จ ๐ ๐ง๐๐๐๐จ๐ฉ๐๐ง๐๐ ๐๐ค๐ฅ๐ฎ๐ง๐๐๐๐ฉ ๐๐ฎ ๐ฉ๐๐ ๐๐ฃ๐๐ฉ๐๐ ๐๐ฉ๐๐ฉ๐๐จ ๐พ๐ค๐ฅ๐ฎ๐ง๐๐๐๐ฉ ๐๐๐๐๐๐.
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