Kevin L. Brown's Linkedin Analytics

𝗧𝗼𝗼 𝗺𝗮𝗻𝘆 𝗻𝗼𝗻𝗽𝗿𝗼𝗳𝗶𝘁𝘀 𝗮𝗿𝗲 𝘂𝗻𝘀𝗲𝗲𝗻, 𝘂𝗻𝗵𝗲𝗮𝗿𝗱, 𝗮𝗻𝗱 𝘂𝗻𝗱𝗲𝗿𝗳𝘂𝗻𝗱𝗲𝗱. Only one in 1,000 nonprofits will grow beyond a small business. Even in the United States — where philanthropic foundations have more than a trillion dollars in the bank — 88% of nonprofits struggle on less than $500,000 USD annually. Many of you feel like you don’t have the time, team, or tools to succeed in fundraising. Making matters tougher, most Executive Directors were not trained in business and leadership. So you’re not alone in the overwhelm and uncertainty. To break this nonprofit starvation cycle, we must tackle the problem differently. If your income has stalled, stop chasing donations. Gather your leadership team and do this instead: 𝗧𝗼 𝗴𝗲𝘁 𝗳𝘂𝗻𝗱𝗶𝗻𝗴, 𝗯𝗲 𝗳𝘂𝗻𝗱𝗮𝗯𝗹𝗲 𝗮𝗻𝗱 𝗳𝗶𝗻𝗱𝗮𝗯𝗹𝗲. Here lies the secret. ⤵ Being fundable and findable is your brand. Your brand consists of your theory of change, strategic plan, positioning strategy, and marketing communications. And your brand — not just more fundraising — can fix your fundraising. So remember: Brand first, funding second. 𝗪𝗵𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝘁𝗿𝘂𝘀𝘁 𝗺𝗲? I’m a social entrepreneur too. And I’ve sat where you are today. I’m a Fellow in the Acumen East Africa community, alongside hundreds of nonprofit peers. In my career I’ve started or turned around four businesses. One that scaled to international acquisition, one that failed, and two solid successes. Our own organization Mighty Ally is a thriving nonprofit hybrid funded by grantmakers like Cartier Philanthropy. And we’ve implemented this same Fundable/Findable Framework with 340 clients in 51 countries so far. I’m also going to bring you the perspective of the donor. I’m on the advisory board of two institutional donors: Roddenberry Foundation in the United States and Greenwood Place in the United Kingdom. And finally, this work is my personal purpose. I’m the proud father of three girls from China and Uganda, born into the orphan crisis. I’ve prioritized living and working in three different economic contexts on three continents — growing up in the States (high-income), moving to Uganda (low-income) for four years, and spending the past five years in South Africa, Mauritius, and Malaysia (middle-income). And I’m motivated by an urgent vision where nobody faces poverty and injustice like my daughters once did. 𝗙𝗼𝗹𝗹𝗼𝘄 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 Click the 🔔 to get notified about new posts 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝗯𝘆 𝗲𝗺𝗮𝗶𝗹 kevinlbrown.substack.com 💪🏽💛