Fair

Head of Partnerships

STIIIZY

Program Enablement & Execution Manager for the Technical Program Management Office in the STIIIZY Technology Group.

Technology Program Enablement & Execution Manager

Associate Project Manager for the Technical Program Management Office at STIIIZY.

STIIIZY offers a line of premium cannabis products that has set a new industry standard for portability and convenience. STIIIZY's proprietary pod system has garnered a cult-like following since its launch and has emerged as a leading lifestyle brand in cannabis.

#STAYSTIIIZY

Associate Project Manager

Schrocken Inc.

• Develop new business for Schrocken Inc by selling the Mosymphony platform to contract manufacturing organizations & pharmaceutical companies.

• Demand Generation - We used several methods to create demand for the Mosymphony platform including a weekly broadcast called "Supply Chain Daily" that increased social media presence by 400%. The goal of this project was to create thought leadership around the niche that Schrocken was highly specialized in.

• Represent Schrocken at conference/trade shows.

Account Executive

Kitchen Data Systems

Some of my responsibilities for KitchData included but were not limited to 

• Develop original #VirtualRestaurant brands. 

• Manage existing partnerships. 

• Develop & manage Social Media Channels including Facebook, Twitter, LinkedIn & Instagram.

• Sell the KitchData platform to large brands looking to diversify their brand equity by entering into the virtual food space.

• Manage relationship with the Postmates/Uber exclusives team. 

• Email Marketing

• Content Creation - Blogging, Videography. 

• Content Calendar/Planning

Sales Lead

Twitch

I was tasked with producing 20 hours of original, streaming content every month. I achieved this using music, improvisational comedy, professional wrestling & gaming.

Content Producer

Elastic Path

• Conduct target account prospecting and sales calls to key decision makers, C level and technical influencers within organizations to identify, and manage up-sell and add-on opportunities.

• Undertake direct outreach campaigns around specific business propositions or market awareness.

• Establish and nurture key relationships with prospects and customers to gain a clear understanding of company and customers goals to enable expansion of Elastic Path technology and solutions across the enterprise.

• Drive a high level of business development activities, and use Salesforce for tracking and planning.

• Work closely with Sales and Pre Sales Consultants to meet prospect/customer requirements during qualification process including initial pricing quotations.

• Meet quarterly/yearly qualified sales opportunity targets.

• Represent Elastic Path at trade shows, seminars and conferences as required.

Business Development Executive

Magento, an Adobe Company

• Work closely with the content, product, brand, and other marketing teams to build and deploy social media campaigns that help Magento gain visibility with influencers, developers, and new & existing customers and exceed business objectives. 

• Manage day-to-day planning, regular updates and interactions across all Magento social channels including LinkedIn, Twitter, and Facebook. 

• Grow engagement by activating the broader Magento workforce as social ambassadors & evangelists. 

• Assist in development and implementation of social campaigns to increase brand awareness. 

• Work with business partners to organize, plan and push forward social projects. 

• Gather community insights and spot trends to inform content strategy and recommendations. 

• Maintain a consistent Magento branded tone/voice across social channels. 

• Build & own the global social calendar for all of Magento’s corporate social channels for ongoing activations and coordinate with influencer, brand, experiential, and other key stakeholders to ensure programmatic content is organized.

Social Media Manager - Global Digital Marketing

Under a Business Development & Insights role at IBM, I have been responsible for...

• Building sales dashboards in #WatsonAnalytics using data from disparate sources.

• Data scrubbing & manipulation.

• Managing Educational Workshops for Sales Executives & First Line Managers.

• Communicating effectively in a remote environment. 

• Graduate of the 2016 IBM Global Sales School, Experienced Sellers program.

Sr. Specialist- Business Development & Insights

• Brand Channel Management - Manage SAP's official Facebook, LinkedIn, YouTube & Twitter pages respectively.

• Brand Development - Upholds the standards & practices of SAP's corporate brand guidelines across multiple Social Media channels.

• Copy Editor - Personally create copy for posts across all SAP Social Media Brand Channels that is unique and tailored to each channel individually.

• Content Curation - To find relevant news articles, blogs, videos & photos to SAP's content strategy and shared across multiple channels.

• Created #SAPChat - A pilot program to engage SAP C-Level executives & product specialists & external industry analysts with our Social audience via live, 1-hour TweetChats. 

• Community Management - Address the various, ad-hoc needs, questions, concerns & comments from SAP community members, customers & advocates across multiple Social Media channels.

Global Marketing Manager- SAP Social Community Manager

•   Acted as a marketing and business development liaison between all SAP sales resources and customer accounts.

•   Nurtured and facilitate relationships with emerging prospects and existing customers.

•   Maintained personal database and interaction history with prospects.

•   Facilitated discovery calls and demos for SAP Account Executives and Inside Sales Executives.

•   Spearheaded social media marketing initiative for lead generation while exceeding weekly KPI.

•   Maintained an average of 175 outbound calls and 2 sales opportunities per week resulting in $10.4 Million in Pipeline.

Business Development & Marketing Executive- SAP North America

I am a digital native with an expertise in commerce, social media & digital integration. For over 17 years I have lent my expertise to various industries including entertainment, law, medical, pharmaceutical, and most expertly in the software industry. 

My experience spans businesses of all sizes. I've served tech giants like IBM & SAP and I have also helped develop best practices & global strategies for Magento & Elastic Path. As a partner in my own live entertainment company our content has reached over 300,000,000 views. As well as this, I am a freelance content creator for and have worked with various entertainment companies like Twitch & Skybound Media.

Taplio

Kevin Cassidy's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Kevin Cassidy's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Kevin Cassidy's Linkedin Analytics