DEFIT

DEFIT is the new sport economy. Pushing beyond boundaries. we make it fun. And rewarding. Our community never skip a workout.

Powered by Polygon blockchain | Proving that human physical activity has tangible value | If Physical inactivity has a cost, physical activity has value. Leading the #move2earn revolution

Chief Executive Officer

SporTech FR

Member

French Tech Pau Béarn

Board Member

Réseau Entreprendre Adour

Lauréat du Réseau Entreprendre Adour

360Wellness

360Wellness is an intuitive mobile application that allows you to track how well you train, feel, eat and sleep. All in one place. Guiding you towards a more balanced and healthier lifestyle through a unique individualised wellness score, personalised insights and educational content. Integrating a large offering of Wellness related live classes, directly integrated, and fully connected to our ecosystem to turn every living room into an at-home fitness studio.

Founder & CEO 

ZF Group

Steered all ZF product engineering, testing, and data applications management activities for the Asia pacific region including greater China –  48 subordinates

- Led the merger and restructuration of the entire product management/engineering teams of ZF & TRW post acquisition in 2016
- Expanded ZF product portfolio across all product lines to market leader position and boost range efficiency through optimised NPI processes and best-in-class tracking
- Delivered several global projects “Within-the-region-for-the-world” for US, MEA, EU and SA markets running end-to-end product management matters
- Established a strong regional engineering set-up with presence in Singapore, Malaysia, China and India

Key Achievements:

Head of Product Management & Engineering Asia Pacific

Grew TRW brand awareness and market share in South East Asia – 12 subordinates, Full P&L.

- Revamped Malaysia distribution network leading to 19% sales growth and historical sales record
- Coordinated full range launch program in Indonesia through new exclusive distribution partner
- Improved ROS by 0.8% in 2017 despite FX loss of 1.5%
- Reduced inventory value by 58KEUR below plan and decreased excess stock by 6.5%

South East Asia Managing Director (interim)

Oversaw global TRW steering & suspension activities and projects to ensure better prioritisation and resource allocation.

Key Achievements:
• Delivered 98.6% coverage of MOOG range in the U.S market through fast-track 18 months project
• Reshaped TRW Steering Suspension global sourcing strategy through extensive resourcing activities from EU to AP leading to competitiveness gain of 24%

Global lead TRW Linkage & Suspension

Turned TRW data services into a customer centric department, revolutionising the way we gather, treat and deliver the data to internal and external partners –  10 subordinates, Full P&L.

Key Achievements:
• Led the data processing, designing, printing and selective distribution of first-ever “Corner Module” catalogue 
• Improved data integrity by reducing gap in product images, application and OE linkages to <5% vs. 46% in 2016

Senior Product & Data Services Manager Asia Pacific, Middle East

Led a three-member team of product managers to develop long-term product strategy for all TRW chassis components in term of range, sourcing, positioning and distribution  –  3 subordinates, Full P&L.

Key Achievements:
• Relaunched TRW shock absorbers program within APAC resulting in 3x sales revenue growth in 2 years
• China, introduced sales funnel tracking methodology leading up to 900% sales growth in 2013
• Increased TRW shocks market share in AP region from 0.1% to 1.2%; Suspension from 3.4% to 5.2% with record high of 9.5% in SEA 
• Delivered an overall CAGR growth for the category of 15%. From 18.2MUSD in 2013 to 28MUSD in 2016.

Senior Product Manager Asia Pacific

Drove the entire sales process from initial relationship building and needs identification to pricing negotiation, order management, product delivery and sales launch activities  – 28MEUR revenue; Single contributor role, Full P&L.

Key Achievements: 
• 10% CAGR in sales in North-Africa for TRW brand from 2008 to 2012
• Hit 20% market share in brake pads segments to become the number #1 brand in the region
• 13% CAGR in sales in Benelux over same period
• Continuously Improved customer satisfaction; survey results: 2008: 7.2/10; 2009: 7.6; 2010: 7.7; 2011: 7.8; 2012: 8.2

Export Sales & Marketing Manager North Africa,  Benelux, French Overseas

Chambre de commerce et d’industrie de région Paris Ile-de-France

Chamber of Commerce and Industry of Seine et Marne (Department 77)

Key contributions:
• Conduct market researches for several activity sectors (construction, F&B industry)
• Realize phone and mailing prospecting to encourage companies to participate to international exhibitions and organize their booth and meeting agendas to start new export businesses
• Set-up and develop the “Primo-Exportateur” program for new exporters, a guide which contains country profiles, courses about international payment methods, incoterms...

International Marketing Assistant North Africa

Invest in Morocco - Government agency

CMPE - Moroccan Centre for Export Promotion

Key contributions:
• Screen the country's economy and identify companies with high export sales potential in Algeria
• Manage all PR communications related to the 39th International Fair of Algiers
• Coordinate all logistics and customs matters during the organization of the Morocco Pavilion
• Assist over 50 companies from F&B, Textile and Craft Industry to prepare their attendance

The International Fair of Algiers is considered as the most important economic event in North Africa.It constitutes an imminent platform of the national economy, it is an annual appointment of first importance for the international business communities that are interested for the Algerian market, and offers real opportunities of investment.

PR Assistant North Africa

If Physical Inactivity has a cost💲Physical Activity must have value 💙⚡

On a mission to gamify and tokenise the sport industry with DEFIT. 
World most innovative application that make your sport journey more fun and rewarding.

17x Ironman finisher (14 IM70.3 distance & 3 IM 140.6). Podium finisher & World Championship Qualifier in 2019 🏆

My DMs are open 📩 🤝

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