Gladefinance (Techstars ‘22)

Content Marketing Lead

Content Writer 

ETK Leadership Solutions

•	Developed monthly editorials and social media strategies for 2 platforms and increased content engagement by 40%.
•	Increased social media content by 60% within one month. 
•	Developed and refined the company’s marketing and advertising content. 
•	Liaised with Communications Assistant and content writers to ensure brand consistency.

Content Creator (remote)

Metrowoman Africa

•	Brainstormed and created viral posts relevant to our target audience that resulted in a 65% increase in engagement. 
•	Decreased bounce rate by 40% by creating targeted content pieces focused on offering value. 
•	Created monthly strategies for content creation and dissemination, based on goals/targets/directions for the month. 
•	Supervised and directed the creation of graphic designs for promotions and adverts to ensure compliance with brand tone. 
•	Negotiated and facilitated campaign partnerships with relevant women-focused brands in order to offer value to our target audience.

Content Strategist & Content Creator

Arete Stories

• Curated relevant, strategic interview questions and led the interview sessions for over 50 WFP beneficiaries and non-beneficiaries across 2 major states. 

• Wrote 28 case studies distilled from the interviews, which were used for the production of documentaries. 

• Developed and delivered human interest stories on specific ongoing projects as requested by the client, which was published on the UNWFP website as well as several news publications in the country

Writer (remote)

Zumi Nigeria

•	Increased the number of unique visitors to the website by 40% through utilizing SEO keywords appropriately in articles. 
•	Wrote and edited about 150+ articles on relevant topics published on zumi.ng which attracted over 10,000 visitors daily.
•	Used strategic hyperlinking within articles to improve visitor dwell time on the website by 40%. 
•	Contributed to growing the Instagram page from 20,000 to almost 90,000 followers in less than a year through relevant buzz-worthy content.

Senior Writer & Content Creator

A versatile and creative Content Marketing Writer with over 4 years of experience in content writing and helping brands tell the stories that matter to them — through various expressions of compelling, actionable content, which converts to traceable and measurable results.

Skilled in On-page SEO, in-depth product research, content strategy, and communicating difficult concepts in a clear, concise, but authoritative manner.

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