RevHeat

RevHeat is passionate about your business growth and The Sales Alpha Roadmap™ is our secret weapon. A process that allows you to know exactly how much more effective your company could be in dollars, what it will take to accomplish it and how long it will take.

We know you've spent money with "sales experts" in the past.  Sometimes it helped other times it did not.  That makes it really difficult to gauge the effectiveness of any dollar spent.  We will help you define the real ROI, the effort it will take and the plan of attack that will work before any lengthy commitment.

Chief Scaling Officer

Ken Lundin & Associates

The world of Sales Training and Consulting is broken. Typical one or two-day classes to train the individuals on the sales team or a sales strategy session alone fail to produce the results you pay for more often than not.

Unlike the typical “drinking from a firehose” two-day sales training event or sales consulting project.  We offer a recurrent model, which takes a holistic look at how your company can achieve predictable, sustainable sales growth. This approach assures greater adoption, retention, and use of the new skills through reinforcement of a smaller set of more important skills.

With the only full-service growth consultancy on the market, we have the resources to focus where you need the attention and multiply the impact a fully aligned marketing and sales effectiveness plan can provide your company.

President

Okinus, Inc.

Senior Vice President Of Sales

Optymyze

Vice President of Sales

Insperity

Senior Consultant

Your Sales Team Isn’t Broken. Your System Is.

If you're a founder, CEO, or sales leader still stuck in the weeds, chasing deals, or cleaning up after underperformers—it's not a "sales talent" issue.

You don’t have a repeatable sales system.

Here’s what I see every day:
❌ Sales is reliant on a few “closers” instead of a scalable team
❌ Training is disconnected from daily execution
❌ Forecasts feel like fiction—and reps aren’t held accountable
❌ Founders still carry the pipeline because the team can’t

That’s why I built the SmartScale 90 System™️ (S90™️)—a sales infrastructure built for scale.

We don’t "train" salespeople.
We install the system that makes sales consistent, coachable, and scalable.

🚀 What We Deliver

✅ 300% increase in win rates
✅ 20–30% higher rep productivity
✅ Strategic hiring and onboarding that sticks
✅ CEO out of sales—team into action

I’ve helped companies from early-stage to $1B+ build sales organizations that drive growth without guesswork.

👊 Ready to build a sales team that performs with or without you?

🔗 Book a strategy session: https://calendly.com/ken-lundin/linkedin-intro

#RevHeat #SalesOperatingSystem #FounderLedSales #SalesLeadership #ScaleSales #SalesTrainingThatWorks #B2BSales

Let’s be real, most founders don’t actually own a business.
They own an expensive job that falls apart the minute they take a vacation.

I can’t tell you how many 7–8 figure founders tell me the same thing:

“If I step away for 30 days, everything slows down.”

Leads dry up.
Sales stall.
The team waits for answers.

That’s not freedom.
That’s fragility disguised as success.

The irony?

These are usually the same founders who already have great people and great products.

What they don’t have are the systems that make growth happen without them in the room.

Over the past few years, my team and I have rebuilt over $1B in revenue systems, created $5.7B in market value, and helped multiple companies hit unicorn status.

The pattern never changes:
Once we install measurement, rhythm, and accountability...
sales double, founders finally breathe,
and the business stops depending on heroics.

You’ve already built something that works.
Now it’s about building something that runs without you.

Comment “freedom” below and I’ll send you the SmartScaling Diagnostic info.

Ken Lundin

Founder @ RevHeat • $1B+ Closed | $4B+ in Client Exits • Scaled Clients From $3 to $18M in 18 Months, & $10 to $60M, $98 to 420M • 4 Unicorns • Bootstrapped to $78 Million • Sales Systems That End Founder Burnout

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It’s not your people. It’s your plan... or lack of one.

Every CEO says the same thing when revenue stalls:
“We need better people.”

Maybe. But most of the time? You need a better plan.

We’ve taken “failing” teams,
ran a 3-step Audit → Accelerate → Advance process,
and watched them double revenue,
without adding a single salesperson.

Stop hiring your way out of problems that process could fix.

Systems win. People execute.

Ever looked at your sales numbers and thought:
“we’ve got good people… so why the hell aren’t we closing more?”

That’s the exact question most founders and CEOs ask 
right before they realize the issue isn’t effort - it’s blindness.

Most teams don’t fail because of talent.
They fail because they’ve never audited where they actually are.

They’re training, guessing, and hoping
without knowing what’s broken.

Here’s the truth:
👉 You can’t scale what you don’t understand.

When we walk into a company, 90% of the time they’ve skipped the audit.

They’re asking:
➡️ “What should we train on?”

Instead of:
➡️ “What’s objectively holding us back?”

Once you baseline the team:
skills, mindset, and will to sell...
the path becomes obvious.

That’s when you can accelerate, 
coach for quick wins, 
and then advance with systems that stick.

It’s not sexy, but it’s how one client went from $10M to $60M, 
without adding headcount.

So before you buy another “sales training” package…

Ask this:
Do I even know where we’re starting from?

Because you can’t build a GPS route to New York 
if you don’t know which city you’re leaving from.

Founders, do you audit before you train, or are you still relying on opinions over data?

Founder @ RevHeat • $1B+ Closed | $4B+ in Exits • Scaled Clients From $3 to $18M in 18 Months • 4 Unicorns • Bootstrapped to $78 Million • Sales Systems That End Founder Burnout

Most sales teams don’t have a “sales problem.”
They have a clarity problem.

Let me explain.

Every week, I talk to CEOs who swear their team just “needs better training.”

But when we dig in, the problem isn’t the training.
It’s that no one actually knows where the breakdown is.

They’re asking for a roadmap without knowing what city they’re starting in.

And that’s why their team keeps spinning.

Here’s what the data tells us:
✅ 50% of salespeople don’t have the basic skills to be successful in B2B.
✅ 75% miss quota in a given year.
✅ Turnover averages 34%.

But here’s the kicker:
When we actually audit teams (objectively, not “gut feel”),
we can pinpoint the exact 2–3 skills or belief patterns blocking performance.

Once we do that, we see teams turn around fast.
Like $4M in new revenue in 6 months fast.

So if you’re leading a team right now, here’s my Sunday challenge:

Before you drop another dollar on “motivation” or “sales training,” ask yourself:

👉 Have we actually diagnosed the problem?
👉 Do we know if it’s skill, mindset, or will?

Because if you don’t know where you’re starting,
no map in the world will get you where you want to go.

𝗔𝘂𝗱𝗶𝘁 → 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 → 𝗔𝗱𝘃𝗮𝗻𝗰𝗲.
That’s the system.
That’s how you turn underperformers into million-dollar closers.

Happy Sunday. Now go into Monday with clarity, not chaos.

Most sales teams don’t fail from lack of effort.

They fail because leadership has no data on what’s actually broken.

You wouldn’t drive cross-country without a GPS,
but that’s how most CEOs run their sales orgs - guessing.

When we audited one team,
50% didn’t have the basic competencies for B2B selling.

Once we knew which skills were missing,
we fixed them in 90 days and saw a 40% lift.

Before you coach harder, measure smarter.

Let me tell you a secret most founders never admit:

𝗬𝗼𝘂 𝗱𝗶𝗱𝗻’𝘁 𝗵𝗶𝗿𝗲 𝗮 𝘀𝗮𝗹𝗲𝘀 𝘁𝗲𝗮𝗺…
y𝗼𝘂 𝗵𝗶𝗿𝗲𝗱 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝗸𝗲𝗲𝗽 𝗮𝘀𝗸𝗶𝗻𝗴 𝘆𝗼𝘂 𝗳𝗼𝗿 𝗮𝗻𝘀𝘄𝗲𝗿𝘀.

Because here’s what keeps showing up in diagnostics:
• Closers asking you for pricing approval
• Questions about “how to handle this objection”
• Missed follow-ups
• Zero accountability rhythm
• No metrics dashboard
• No repeatable system

And because you’re smart, driven, and capable… you jump in and save the day.

Which feels productive. But creates a trap.

Every time you solve it for them, you hard-wire your business to depend on you.

Here’s the flip:
Once we put real systems, dashboards, and decision frameworks in place…
founders step out of sales in weeks - not years.

If you feel like you’re the only adult in the room… it’s not your team.
It’s your infrastructure.

Drop me message and we can run a diagnostic to show you exactly where the handoffs break.

Stop rescuing. Start scaling.

Most founders I know say they want “freedom.”

Time freedom. Money freedom. Mental freedom.

But here’s the truth - you don’t get freedom without discipline first.

That applies in business.

And it applies in your body.

I’ve never met a founder who was out of shape,
sleeping 4 hours a night, eating junk,
and still scaling a company sustainably.

You can fake it for a while.
You can caffeinate your way through a quarter.
But eventually your body calls in the debt.

You don’t rise to your goals,
you fall to your standards.

The same way we build revenue systems,
we have to build physical ones:

Wake up → Move.
Midday → Refuel, not reward.
Night → Recover like it’s your job (because it is).

You can’t lead a high-performance company from a low-performance body.

So this weekend, don’t just “rest.”

Reset your standards.

Audit your habits the same way you audit your P&L.

Because discipline isn’t restriction. It’s freedom on autopilot.

Nobody talks about how much of leadership is just cleaning up your own mess.

You hire too fast.
You delegate too slow.
You make emotional decisions, call it “vision,”
and then spend the next 6 months fixing the fallout.

Been there? Yeah, me too.

Here’s what most founders eventually learn the hard way:
Your company will never outgrow your emotional maturity.

👉🏼 If you’re reactive, your culture will be too.
👉🏼 If you operate from fear, your team learns to hide.
👉🏼 If you lead with ego, your best people leave quietly.

The turning point for most leaders isn’t when they “scale.”

It’s when they stop trying to be the smartest person in the room -
and start being the calmest.

Because scaling isn’t adding people.
It’s multiplying clarity.

So before Monday hits, ask yourself:
What version of you is showing up to lead this week: the operator or the overreactor?

𝗜𝗳 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗮𝗻’𝘁 𝗴𝗿𝗼𝘄 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘆𝗼𝘂,
y𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗼𝘄𝗻 𝗮 𝗰𝗼𝗺𝗽𝗮𝗻𝘆.

You own a job with a lease attached to it.

Let me ask you the same question I ask every brick-and-mortar founder we diagnose:
If you disappeared for 30 days…
does revenue go up, stay flat, or quietly collapse?

Most founders think they have a business.

What they actually have is an operational Jenga tower:

- Every decision runs through them
- Every fire finds them
- And if a front-desk person quits, the whole thing shakes

That’s not growth.
That’s fragility disguised as success.

This is exactly why I built the SmartScaling™ Diagnostic.

For 45 minutes...
👉🏼 I’ll personally audit how your leads flow into revenue
👉🏼 Show you where the dependence on YOU is silently killing growth, and
👉🏼 Build the go-to-market blueprint that makes the business grow without your constant supervision.

If you want to step back without stepping down…

Get in touch and I’ll send you the details.

Business owners: If your family only sees the tired version of you, this post is for you.

I was talking to a client this week who said,
“Ken, I’ll make time for myself once things calm down.”

And I laughed (kindly) because if you run a business,
you know that “once things calm down” is the biggest lie we tell ourselves.

Here’s the truth:

Your business will take every ounce of time you give it.
It will eat your evenings.
It will eat your Saturdays.
And if you’re not careful… it’ll eat the people you actually care about the most.

So here’s my Sunday message to you:
𝗣𝗿𝗼𝘁𝗲𝗰𝘁 𝘆𝗼𝘂𝗿 𝘁𝗶𝗺𝗲 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝘄𝗮𝘆 𝘆𝗼𝘂 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝘆𝗼𝘂𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲.

Because the irony?
Every entrepreneur I’ve ever coached performs better when they stop trying to sprint seven days a week.

Your team shows up better.
Your decisions get sharper.
Your stress drops.
Your creativity comes back online.

And your family, the people who are in the stands cheering for you even when you’re losing, they get the version of you they actually deserve.

So before you open that laptop today… pause.

Take your partner out for lunch.
Play with your kids.
Call your parents.
Sit in silence for 20 minutes.
Do something that reminds you you’re a human first, a business owner second.

Because your business needs a healthy you a lot more than it needs one more “quick task.”

Have a great Sunday!

If you think your sales team has a “closing problem,” 
you’re probably looking in the wrong place.

Here’s the truth: 
Most business owners don’t have a sales problem. 
They have a visibility problem.

Let me explain.

Every founder I talk to says the same thing:
“We’ve got great people… they just need to close more.”

But when we dig in, it’s never a people issue.

It’s a clarity issue.

They don’t actually know what’s happening inside the sales process, 
only what shows up on the forecast (which, let’s be honest, is usually fiction).

Here’s what we usually find when we audit teams:
- 50% of reps lack core selling skills (not effort - skills).
- Sales leaders are coaching symptoms, not causes.
- And every decision is made off gut, not data.

So no, your team doesn’t need more “motivation.”

They need measurement.

Once you get real visibility into how they sell (not what they say they’re doing),
that’s when things explode.

One of our clients went from missing payroll to $60M in five years using this exact process.

Same people. Different clarity.

Here’s my question for you:
👉 What’s one thing you think is true about your sales team… 
but haven’t actually validated with data?

If your sales keep stalling but you’ve “tried everything,” here’s the hard truth:

𝗬𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗵𝗮𝘃𝗲 𝗮 𝘀𝗮𝗹𝗲𝘀 𝗽𝗿𝗼𝗯𝗹𝗲𝗺.
Y𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗱𝗶𝗮𝗴𝗻𝗼𝘀𝘁𝗶𝗰 𝗽𝗿𝗼𝗯𝗹𝗲𝗺.

Here’s what I mean…

Last week I talked to a CEO who said,
“Ken, our pipeline’s just not producing.”

Cool. We dug in.
They’d trained their reps.
They’d changed their comp plan.
They’d even tried a “mindset coach.”

Still stuck.

Why?

Because they were flying blind.
No audit. No baseline.
No objective data on their people’s actual skills, will, or mindset.

They were guessing who could sell.

When we finally ran the audit,
it turned out half the team had never been trained to reach decision makers -
and the ones who were “great at relationships”?
They were avoiding money conversations like the plague.

Once we fixed that, they closed $4M in six months.

So here’s the takeaway for you this Tuesday:
👉 Stop assuming your sales problem is motivation.
👉 Start measuring what’s really holding your team back.
👉 Then coach and train from data — not gut feel.

The difference between “trying to grow” and “actually growing” is visibility.

I was on a call last week with a founder who said,
“Ken, my team’s just not closing enough. I think we need better training.”

Maybe.
But 9 out of 10 times, that’s not the real issue.

When I dig in, here’s what I find:

No baseline data.
Nobody actually knows what skills the team does or doesn’t have.

No system to coach or measure progress.

Leadership reacting to symptoms, not fixing causes.

Here’s the deal:

If you can’t tell me exactly where your sales team is strong,
where they’re weak, and what’s holding individual reps back…
You don’t need training. You need an audit.

Because you can’t accelerate what you haven’t measured.

We’ve turned teams around by following one process:
𝗔𝘂𝗱𝗶𝘁 → 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 → 𝗔𝗱𝘃𝗮𝗻𝗰𝗲.
Simple. Objective. Repeatable.

That’s how one client went from missing payroll to $60M in five years - with just six reps.

So if your revenue’s flatlining,
don’t throw another “motivation session” at it.

Find the truth. Fix the system. Then scale.

🔥 Audit before you accelerate. Always.

Let me give you something most sales leaders don’t want to admit:

Your team isn’t struggling because of the economy,
the market, or “slow months.”

They’re struggling because you’re trying
to fix symptoms instead of the source.

Here’s what I mean.

Every week I talk to CEOs and VPs of Sales who say the same thing:

“We’ve done the training.
We’ve run the workshops.
We’ve bought the tech.
Why aren’t we seeing results?”

And the answer is always the same:

You can’t accelerate what you haven’t audited.

If you don’t know your team’s actual skills,
mindset gaps, and selling behaviors…

you’re throwing darts blindfolded and praying you hit the board.

This is why the companies we work with see results FAST:

👉🏼 We baseline first.
👉🏼 We skill-up second.
👉🏼 We scale third.

Audit → Accelerate → Advance.

Three steps. Every time.

And when you follow it?

That’s when you see the $4M jumps in six months…

the pit-plan reps who turn into top closers…

the teams that go from “barely hanging on” to doubling revenue.

So here’s my Thursday challenge to you:

❌ Stop guessing.
✅ Start measuring.
👉🏼 Then build the plan based on reality - not optimism.

If you want the blueprint we use to take reps from inconsistent to elite,
drop me a message. I’ll send it your way.

Happy Thursday - let’s go build some closers.

“We almost missed payroll…”  
and that moment changed how I help business owners fix broken sales teams.

A few years back, I walked into a company that was circling the drain.

Three-year sales slide.
Largest account gone.
Credit lines maxed.

And the CEO was one bad month away from missing payroll - again.

Sound familiar?

Because I see it all the time. 

Revenue slowing. 
Pressure rising. 
Everyone “busy,” but deals aren’t closing.

Here’s the thing no one wants to admit:
👉🏼 It’s never just the market. It’s never just the team.
It’s that most leaders are flying blind. 

They don’t actually know what’s broken,
so they train, hire, or “motivate”… and nothing changes.

When we stepped in, we did one thing first: Audit.

Not opinions. Not gut feel. Data.

We measured every rep’s skills, mindset, and grit.

What we found changed everything:
Half the team didn’t have the right skills, but they had the drive.

That’s gold if you know how to develop it.

Six months later: $4M in new revenue.

Five years later: $60M - with six reps.

No magic. 
No “rah-rah” training. 
Just clarity, focus, and execution.

If your team isn’t producing like they should, 
don’t throw another training or tech tool at it.

Audit first.
Accelerate what’s working.
Advance what scales.

That’s how you turn a struggling sales org into a profit machine.

Most business owners think partnerships fail because
they “picked the wrong partner.”

Wrong.

They fail because they skipped the process.

Over the last few years, we’ve helped companies build partnerships
that turned into multi-million-dollar revenue streams —
and every single one went through the same 5 stages.

The ones that didn’t?
They ended in frustration, finger-pointing, and wasted time.

If you’ve ever had a “strategic partnership” turn into a black hole for time and money… this carousel will hit home.

👉 Swipe through to see The 5 Stages of Million-Dollar Partnership Development
and stop turning good opportunities into bad experiences.

Then tell me in the comments —
Which stage do you think your partnerships keep breaking down in?

#BusinessGrowth #Partnerships #B2B

revheat carousel (1)

Pissed off or disappointed?
Doesn’t matter — both are just feelings.

And feelings don’t do the work.

They try to stop you from doing the work.
They whisper reasons, excuses, rationalizations — all dressed up as “logic.”

But here’s the truth:
Those emotions are just energy.
And energy can be directed.

So when you’re frustrated, irritated, or flat-out angry…
Don’t waste it.
Channel it.
Put it into the next rep, the next call, the next deal, the next move forward.

Discipline > Emotion.
Always.

#SalesFit #DisciplineOverMotivation #Mindset #Leadership #SalesTraining #Growth

Most sales teams don’t need more training.
They need a diagnosis.

Let me prove it.

When I walked into this company,
they’d missed quota three years straight.

- Lost their biggest client.
- Leadership missed payroll.
- You could feel the panic in the room.

The easy answer? “Motivate harder.”

The right answer? Audit first.

We ran an objective sales assessment
and found 50% of their reps didn’t have the fundamental skills to sell in B2B,
not mindset, not grit, not process.

So we rebuilt from the ground up.

Mindset → Skillset → System.

Audit → Accelerate → Advance.

Five years later?

They grew from $10M → $60M with only six sellers.

One rep went from a PIP to $21.7M on his own.

Here’s the lesson:
If you don’t measure why you’re losing,
no amount of “sales rah-rah” will fix it.

Stop guessing. Start auditing.

Then go enjoy your Saturday, you’ve earned it.

But Monday… run the play.

If your business falls apart when you step away… you’re not scaling.
You’re sprinting.

I saw the same pattern over and over:
Founders who “look successful” on the outside…
but the entire revenue engine is held together with duct tape, luck,
and their personal involvement.

Brick-and-mortar founders who can’t take a 3-day weekend.

Coaches doing $50K–$300K months with no idea what their show rate even is.

Founders with 3 closers who still have to jump in and save deals.

Here’s the uncomfortable truth:
𝗜𝗳 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗻𝗲𝗲𝗱𝘀 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗶𝗻 𝘁𝗼 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻, 𝗶𝘁’𝘀 𝗻𝗼𝘁 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. 𝗜𝘁’𝘀 𝗮 𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝗰𝘆.

The moment we audit lead → revenue instead of guessing…
the bottlenecks become obvious.

And once they’re obvious, they’re fixable.

If you want to actually enjoy your weekend without refreshing Slack, drop me message.

Your revenue should run even when you don’t.

Here’s something I was reminded of this morning.

Every sales leader wants better results,
but almost none of them actually want to look at the truth behind
why the team is struggling.

They jump straight into:
- new scripts
- new tech
- new “motivation”
- new comp plan tweaks

…all while ignoring the one thing that tells you exactly where the real problem is.

👉🏼 The baseline.
👉🏼 The audit.
👉🏼 The starting point.

You can’t fix what you refuse to measure.

If I tell you, “Let’s meet in New York,”
but you don’t tell me what city you’re coming from…
there’s no route to give you.

Sales teams are the same.

Here’s the crazy part:
When we run assessments across thousands of reps,
50% don’t even have the basic skills required for B2B sales.

Not advanced skills. BASIC ones.

But companies keep throwing training, incentives, and “rah-rah” speeches at problems that are 100% diagnostic.

So here’s my Wednesday reminder:
✅ Audit first.
✅ Accelerate second.
✅ Advance third.

Follow that order and you get repeatable wins.

Skip it and you get frustration, turnover, and the roller coaster pipeline everyone hates.

Your team isn’t broken.
Your process is blind.

Happy Wednesday - go get the truth before you try to get the win.

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