Livmo

Operating a specialized M&A advisory firm by blending compassion and technical expertise into a client-centric model, earning recognition in the SaaS and digital business community as a “Market Maker” and being listed by SaaSRise as a go-to M&A firm.

Developed robust valuation and due diligence processes by leveraging advanced financial modeling and market analysis, consistently closing deals with over 80% cash at closing.

Building a cross-functional team of five professionals by recruiting strategically and implementing mentorship/training programs, maintaining a 100% close rate across all engagements.

Leading client engagement efforts by offering no-cost business assessments, educational resources, and transparent transaction guidance, strengthening the firm’s brand through robust word-of-mouth referrals.

Spearheading strategic growth initiatives, branding, and market positioning by utilizing market research, competitor analysis, and targeted outreach, expanding the firm’s footprint in the SaaS sector and driving consistent revenue growth.

Managing Director

The Magnolia Firm

Facilitated two of the firm’s largest M&A deals by pinpointing ideal buyers and skillfully negotiating terms, closing a HubSpot SaaS platform at $3.5M and a Kids Educational App at $15M, while maintaining 100% client satisfaction.

Provided end-to-end support for small to mid-market business exits by streamlining valuations, due diligence, and deal closure, ensuring a seamless and personalized process that upheld 100% customer satisfaction.

Specialized in readying remote and digital enterprises for acquisition by optimizing branding, operational workflows, and market positioning, enabling swift and high-value transactions—including multi-million-dollar SaaS and app deals.

Delivered exceptional client experiences by reducing friction and addressing sellers’ concerns throughout the exit journey, fostering a trust-based approach that cemented The Magnolia Firm’s reputation for flawless outcomes.

Collaborated with entrepreneurs to showcase their companies’ peak potential by refining brand narratives and emphasizing growth opportunities, culminating in premium sales valuations and a consistently 100% satisfaction rate.

M&A Advisor & Business Intermediary

SolutionsWide

Founded and managed a 35-person technology incubator across two offices by providing entrepreneurial training, product development resources, and strategic planning, launching 10 ventures—all surpassing $100K in revenue, including one scaling to $2M and another exceeding $10M annually.

Incubated high-potential businesses by combining technical expertise with structured market-validation frameworks, driving consistent revenue growth and propelling one venture, Brax.io, to become a San Diego Venture Group finalist.

Created rigorous methodologies to evaluate market viability and ROI by conducting data-driven analyses and lean testing, ensuring resources were allocated to the most promising ideas and minimizing the risk of product failure.

Directed MVP development teams by applying Agile principles and iterative feedback loops, expediting product launch timelines and securing early validation for scalable business models.

Provided strategic funding and operational support by leveraging investor networks, streamlining processes, and offering hands-on mentorship, enabling startups to achieve sustainable revenue and long-term growth trajectories.

Fostered an innovation-driven culture by promoting collaboration, continuous learning, and open knowledge-sharing, ensuring consistent project success and a cohesive team environment across all incubated ventures.

Maintained and leveraged SolutionsWide by repurposing resources and best practices for internal initiatives, ensuring an ongoing platform for experimentation and product innovation amid your transitions into other executive roles.

Founder / CEO

Wise Elements INC

Led the development and scaling of a proprietary web monetization platform by integrating user feedback and partner collaboration, introducing a Search Arbitrage revenue stream that reached six figures in under six months.

Managed cross-functional teams by coordinating product, sales, and technical resources, ensuring seamless implementation of monetization strategies across diverse online properties.

Analyzed market trends and user data by leveraging analytics tools and performance tracking, refining product offerings and maximizing publisher revenue opportunities.

Facilitated the replication of monetization success by establishing operational standards and streamlining workflows, enhancing platform efficiency and scalability for clients.

Chief Operating Officer

MoneyTime Inc

Built a profitable social media campaign by leveraging paid Facebook ads and implementing robust conversion tracking (via FB API), generating 1,000 leads per day at a 200% ROI and establishing MoneyTime as a top personal finance publisher within six months.

Launched a comprehensive SEO and content-first strategy by producing targeted, high-quality financial resources, boosting brand visibility, user engagement, and consumer trust in a competitive market.

Spearheaded the creation of an MVP personal finance app by coordinating cross-functional teams over three months, enabling targeted data capture and delivering personalized financial guidance for diverse user segments.

Oversaw the alignment of marketing initiatives with product development by collaborating closely with product, design, and content teams, improving overall user experience and retention rates.

Closed the business due to lack of funding at the onset of COVID-19 and transitioned to COO of Wise Elements, ensuring continued leadership and strategic resource allocation across the venture portfolio.

Vice President of Marketing

Brax

Co-founded and scaled Brax by self-funding through a venture studio and overseeing development to reach $1M in ARR, managing data on $200M in monthly ad spend for global advertisers.

Directed the creation of unified reporting and automation tools by collaborating with cross-functional teams and leveraging user feedback, significantly enhancing operational efficiency and campaign performance for platform users.

Built strategic partnerships with Yahoo, Outbrain, Taboola, and Revcontent by cultivating trust and aligning platform capabilities, expanding Brax’s reach and establishing it as a trusted solution for large-scale content distribution.

Led the company’s growth strategy and day-to-day operations by overseeing product innovation, funding, and team leadership, securing wide industry adoption and culminating in a successful exit in 2019.

Co-Founder & CEO

OH! Juice

OH! Juice specializes in cold-pressed raw organic juices that are nutritionally engineered to ensure the body gets what it needs to heal itself.

Co Founder & CFO

sterkly

sterkly provides turnkey distribution and monetization solutions for browser add-ons, downloads, games, mobile apps and other software

Operations Manager

Underground Elephant

The Business Intelligence Analyst will provide support for the reporting and analytical needs of the company. The position will be responsible for assisting with analyzing online consumer behavior across multiple media campaigns, summarizing data into actionable recommendations, assisting with name pulls as requested, and executing various ad hoc reporting. This individual will support the strategic direction for the company, as well as maximizing sales and profit for the direct marketing team.

Business Intelligence Analyst

Image Display Group

Managing & launching multiple web based and advertising products.

Product Manager

💸 M&A Advisor & Tech Entrepreneur Supporting Founders To Exit | Conducting Business Assessments & Valuations ⚖️ | Educating Others About M&A In Simple Terms 📚

25+ years of experience in technology-focused venture building. Currently Founder & Managing Director at Livmo, a specialized M&A advisory for SaaS and the digital sector. Previously led and scaled multiple ventures—overseeing product innovation, strategic growth, and cross-functional teams—resulting in high-value exits. Passionate about blending compassion with technical expertise to guide tech entrepreneurs through seamless, rewarding transaction processes.

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