Sidekick AI

Imagine if ChatGPT and Canva had a baby and it grew up to be an Email Marketer.

Sidekick AI is that baby. 

Create emails in 2 minutes and have them setup in your ESP, ready-to-go.

Co-Founder

Preflect

Advisor

Hush Blankets

Making Canadians fall in love with sleep again.

Director, Marketing

Domio Sports

Increased some optimizable metric by some unverifiable % that may or may not impress you.

Director, Growth Marketing

Digital Marketing Manager

Zensurance

Digital Marketing Specialist

University of Toronto

As a professional manchild, I performed my duties to the best of my capabilities:
- Constantly pull all-nighters to extend my procrastination
- Skip classes to play Hearthstone and FIFA
- Eat food no human should at times no human should
- Drink everything but water
- Somehow pass my courses with lowest possible GPA required (a lesson in efficiency)

Professional Manchild

My Parents' Home

As a professional child, my duties were to:
- Throw tantrums when I didn't get my way
- Stay up way past bedtime, regularly
- Somehow pass school and high school

Professional Child

Helping You Create Better Email Content 🍩

I break down newsworthy (and snoozeworthy) email marketing campaigns to help you level up your email marketing game.

A roundup of some of my favorite emails from September made by my team.

Honestly they did an incredible job and I had a hard time picking these. I'll be sharing some more recent work in the upcoming days!

Khaled B.

AI Agents in email marketing for brands like True Classic, Viasox, Nulastin and more

Recent designs we created for The Happiest Hour!

We added a ton of creative variety with clear measurement on which email types + ICPs + products featured drive higher revenue.

And then doubling down on what drives the most $$$.

Email is both an art and a science, don't let anyone tell you otherwise.

Building a business in public -> day 42

Just connected zoom-to-zoom with someone I've known on LinkedIn for 2 years!

The conversation took an interesting turn about his workflow, so we didn't even get to the main point of the call which was to try out the beta version of our Email Calendar + Brief generator...

So looks like we're going to have to do a part II Rudra Khare which I'm REALLY looking forward to.

P.S. If you're an email marketer trying to come up with email campaign ideas/briefs, we're building a tool that makes the process 5x faster. It's in beta, and I'd love feedback from early adopters. If you want to try it out, just drop a comment or hit me up in the dm's!

Nah you can't teach this stuff online.

But the creator <> personality match in this email copy is next level.

I came across Paige DeSorbo at K:Bos and this email literally sounds like her.

For creator driven brands, this is literally what conversion rate optimization looks like:

Ensure that fans who love them feel like they're getting their marketing comms directly from the creator. 

If I put this email through Email Donut's AI score generator I'm sure it's not going to get a high score.

But this is where AI and scoring parameters fall apart...

If you're working with creators, take a note from this email.

It's a small tweak but it's a huge f***** punch.

Just finished a task I'd been procrastinating on for 7 weeks.

It took 11 minutes to complete.

I'll learn nothing from this.

Taplio

Khaled B.'s Linkedin Analytics

Khaled B.

Performance ScoreKhaled B.'s LinkedIn Performance

What is Khaled talking about?

Khaled B.'s Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

Taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Khaled B.'s Linkedin Analytics

Khaled B.

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Khaled B.'s LinkedIn Performance

What is Khaled talking about?

Khaled B.'s Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Khaled B.'s Linkedin Analytics

Performance ScoreKhaled B.'s LinkedIn Performance

Khaled B.'s Best Posts (last 30 days)