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As a Digital Marketing Specialist at IMC Institute, I lead the prospecting and generation of high-quality leads for the New Business Sales team, while staying on top of industry news and trends. I also collaborate with IT on the functional areas of CRM and Lead Management System for the Sales team, and work on the UI/UX of CRM and LMS. I have over 8+ years of experience in marketing and business development in various domains, such as IT, software, food, and Islamic banking and finance. I have successfully developed and executed digital and traditional marketing strategies for global clients, such as GLUON ERP, and organized and coordinated promotional events and trainings. I have also completed multiple certifications and courses in digital marketing, online business management, and Islamic banking and finance, and I am currently pursuing my MBA degree at Karachi University. My goal is to leverage my skills and knowledge to create value and impact for the organizations and communities I serve.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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