Materialise

Marketing Specialist

Digital Marketing Consultant for Materialise Medical:
- Managed the full portfolio of paid media campaigns for Materialise Medical products (Cardiovascular, Orthopaedic, Point-of-Care, Craniomaxillofacial, Device Design, Academia) across all markets.

- Planned and launched new campaigns for new products/new releases of Medical software.

- Surpassed KPIs for opportunities created from digital marketing campaigns despite the impacts of COVID on the market and events.

- Consulted on nurturing leads across the full funnel, emailing strategy, organic social strategy, market-specific tactics etc.

- Helped prepare Materialise Marketing teams for Cookieless future of ads with a comprehensive presentation.

Digital Marketing Expert

willow

Automation - helped set up a Customer Flow from Marketing to Sales in Hubspot
                    - set up a Lead Scoring system, helping Sales focus on hot leads

Content - created 60+ articles to provide value to prospects, leads, and customers.
              - helped create long-form content (e-book, playbooks) which powered lead generation.

Copywriting - Wrote copy for social+search ad campaigns which reduced CPC by $11.56

Social - Created and implemented social strategy based on value which bumped following by 100% in 5 months.

Rebrand - helped introduce the rebrand from Contento to Willow in 45 days.

Email - maintained an Open Rate of 30% with the full-of-value newsletters.
          - created personalized email nurture campaigns.

Marketing Manager

All-round Marketeer

Set up multi-channel content strategy for Awareness, Consideration, Decision phases

Marketing Intern

K-Electric

Managed multiple digital projects for Corporate/Internal Communications:
- Revamped archaic intranet site to a sleek, vibrant, easy to follow site with relevant sections in plain view.
- Revolutionized the concept of a company diary to launch a new Notebook which summarized company's achievements and initiatives into a few infographic, flip-friendly pages.
- Launched a weekly email newsletter with a maintained open rate of over 50%
- Knit together a crisis strategy linking existing and new campaigns for large scale power outages
- Built a brand kit to standardize artworks across the 10,000+ strong company.
- Helped launch the new Values of the company undergoing Cultural Change.

Assistant Manager - Corporate Communications

- Managed all content creation and campaign calendar according to Communications Strategy
- Managed creative agency to produce up-to-date and relevant content.
- Created and led inhouse creative team to take over all content creation. Maintained engagement rates of above 16% on social media platforms.
- Created flagship campaign Ujala minisite and launched it within 30 days. Recorded 10,000 visits within ~8 months.
- Created dashboard for cross company management
- Grew followers on all platforms by about 50%, mostly organically.

Management Trainee - Digital Marketing

Pakistan Petroleum Limited

Understanding the whole Supply Chain Management system, SAP SCM. 
Reporting on the shortcomings of the current system, and suggesting improvements on it.

Intern - Supply Chain Management

Dawn Group of Newspapers

Reached out to DAWN's network of columnists for content, for example giants like Intizar Husain, made first and second edits to it. 
Designed 4 editions of the weekly magazine complete with ad placement.

Sub Editor

I'm marketing for the no-spam, full-of-value, make-your-life-better tomorrow. As you should.

Taplio

M Usman Khalil's Linkedin Analytics

M Usman Khalil

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M Usman Khalil

Want to drive more opportunities from LinkedIn?

M Usman Khalil's Linkedin Analytics