EBET

- Utilized data stored in BigQuery and AWS Redshift by employing advanced SQL queries to convert it into data sources for business intelligence analysis.
- Enhanced operating dashboards by at least 30%, optimizing the speed and other UI components. Developed and managed over 20 company Tableau dashboards that improved data accessibility throughout the company and increased data-driven decision-making.
- Contributed to saving on affiliate marketing expenditures by roughly 20% monthly. Uncovered opportunities for inefficiency decrease through delivering ad hoc analysis on CRM, affiliate marketing, and operations.
- Leveraged domain knowledge and SQL expertise to eliminate data discrepancies among every reporting tool of the organization and map data coming from different marketing platforms (e.g., Celxpert, Google Analytics, etc.).
- Developed industry-specific KPI documentation and BI manuals on Confluence, ensuring data clarity and standardization. Effectively translated business needs into data tasks through interviews and group sessions.

Business Intelligence Analyst

BetConstruct

- Leveraged t-SQL to identify customer behavioral patterns and trends. Prepared reports through Power BI.
- Contributed to enhancing data/ML features of the CRM software, which eventually improved product
monetization by 20% per client on average.
- Successfully spearheaded the integration of data science outputs (A/B testing, churn prediction, customer segmentation, addiction propensity, and LTV modeling) into CRM software, boosting customer conversion and retention rate improvement capabilities of B2B clients.
- Collaborated with stakeholders to create and design content for CRM software's central dashboard, starting from the ground up, ensuring alignment with business goals.
- Managed CRM software's Main Dashboard Component on Jira, ensuring seamless functionality and user experience.

Data Analyst

Bridge of Hope

In my role as an M&E Officer at Bridge of Hope in Yerevan, I implemented a robust monitoring and evaluation system, authored a comprehensive manual, and led research projects from start to finish, ensuring rigorous and insightful outcomes.

M&E Officer

Informational Analytical Center for Risk Assessment of Food Chain

Researcher/Sociologist

VivaCell-MTS (Armenian subsidiary of MTS Group)

Intern at HR department

Armenian Marketing Association NGO

Communication Assistant

At EBet, my role as a Business Intelligence Analyst centers around optimizing data-driven strategies that propel our projects forward. Mastering tools such as SQL and Tableau, my analytical prowess has significantly contributed to informed decision-making within our dynamic gaming landscape.

Previously at BetConstruct, statistical analysis was the cornerstone of my contributions, where I honed my presentation skills to translate complex data sets into clear, actionable insights. Collaborating within Agile environments, my analytical solutions have consistently enhanced our business processes and operational efficiency.

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