Kiss My Apps

Chief Growth Officer

Chief Marketing Officer

Mission Possible

A 6-months in-residence venture building programme 'Mission Possible' by Centre of Innovations & Entrepreneurship /nnov8 for aspiring entrepreneurs, who are ready to turn their dreams into reality.

Mission Possible venture-building programme by /nnov8 in partnership with Western NIS Enterprise Fund and Saïd Business School, University of Oxford and give the best start to your entrepreneurial journey from 0 to 1 in the community and network of like-minded people.

Entrepreneur in Residence

Boon & Bliss

OBRIO (Genesis)

Led Nebula app from 0 to #1 astrology app in the USA based on the number of downloads (>30mln) and revenue, and #2 most popular brand in USA, Canada, and Australia. 

Build the marketing team of 30+ in the following directions: Growth Marketing, Monetization, Brand, PR&Communications,  Marketing Analytics, Performance Marketing, Creative Production, etc. 

Led communication with the company's stakeholders and ensured meeting of business KPI. 

Developed global marketing strategy for the launch of new products, always targeting Tier-1 markets - Mobile Apps, Games, Web, Saas.

Launched performance marketing for web marketplace from 0 to $1 mln monthly ad spend with positive ROI 
Developing a 360 marketing strategy for mobile app promotion 
Maintaining business KPIs & and leading positions of the product (revenue, gross profit, ad spend) 
Conducted over 20 lectures on marketing to grow the company's brand

Grew advertising budget x3-5 while maintaining ROI goals (Facebook, Google, TikTok, Snapchat, Pinterest, Unity, Pinterest, Twitter, Vungle, IronSource, ASA) 
Hired and build a Marketing Analytics team, who built prediction models for subscription, ad & transactional monetization models with >95% accuracy 
Hired and built a Product Marketing Marketing team, who conducted regular cust-dev and delivered insights based on it. Launched CRM marketing which increased customer engagement and retention 
Build a strategy and launched Influencer Marketing campaign with ~$100k monthly budget and a total reach of more than 30 mln people
Worked with multiple agencies to test cooperation to boost business metrics (CPA agencies) 
Regularly conducting ASO optimisation, increasing CR & organic downloads (App Store, Play Market) 
Communication and reporting to company's C-level management 
Regular presentations to the team sharing results & updates (100+ people)

Head of Marketing 

Nebula: Horoscope & Astrology

Генезис

Launched from scratch Facebook Ads, which led to finding a unit economy in 6 months. 
Grew budgets up to 6-figure per month and launched new channels, such as ASA, Snapchat, TikTok, Twitter, Pinterest, Google Ads 
Build a Creative team that produces >200 high-quality ad creatives per week 
Launched email marketing
Led social media account (Instagram), conducted giveaways to increase engagement rate
Conducted ASO audit and optimization for the app on App Store & Play Market 
Led the content marketing direction (writing articles for PR, posts for SMM, converting text for the app, ad copy with average CTR of 7%)

Marketing Specialist

CMO in a product company with successful track record in performance, product, content, growth & brand marketing, marketing analytics. I help businesses overcome complex challenges at any stage: MVP,  in search of unit economy, scaling. 

Grew from junior marketing specialist to CMO in 4 years. 
Effectively managed advertising budgets of more that $10 mln per year.  
Successfully hired, grew, and managed the team of 20+ marketing specialists.

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