Khushboo Yadav's Linkedin Analytics

Marketing operations leader with expertise in analytics and integrated marketing As a Senior Manager, Marketing Operations at Fountain and a Marketing Operations Manager at Lacework, I leverage my 10+ years of experience and credentials in marketing analytics, automation, and strategy to optimize the performance and ROI of marketing campaigns and programs across multiple channels and platforms. I have a proven track record of delivering data-driven insights, recommendations, and solutions that enhance customer acquisition, retention, and loyalty, as well as drive revenue growth and profitability. Some of my key achievements include increasing conversion rates by 35%, reducing cost per lead by 20%, and generating over $10M in pipeline opportunities. I also have extensive experience in managing and leading cross-functional teams, projects, and initiatives, ensuring alignment with business objectives, stakeholder expectations, and best practices. I am passionate about staying abreast of the latest trends and innovations in marketing technology, and applying them to create value for my clients and organizations.