Google Ads (Google Partner)

- Consult and manage Google Ads account for US & Canadian clients with a daily ad budget of 100$/day to $10000/day
- Provide long-term support over two quarters for almost 100 clients with campaign builds, optimization, and reporting to achieve their marketing goals on Google Ads
- Generate various exclusive marketing reports such as account health reports and auction insights reports to provide actionable insights and recommendations
- Build and expand keyword lists for clients from different industries through Google’s Keyword Planner

Campaign Specialist

Accenture

- Executing campaigns on Facebook and Instagram for small to medium-size businesses across North America to help them achieve their paid social media strategy
- Measuring and analyzing campaign results (A/B testing, CTR, Open Rate, Opt-Out Conversions) and optimizing campaigns to help businesses scale
- Educating clients through ongoing quarterly consultations regarding the new developments on the platform including leveraging CAPI, installation of the pixel, etc.

Sales And Marketing Specialist

Dominion Lending Centres NasaKasa

- Management and execution of digital marketing strategies including web, SEO, Google ads, blogs and social media
- Implemented local growth and engagement strategy for Instagram accounts that resulted in an increase of over 400 organic followers
- Improved Google PageSpeed Insights score to 67 from 34 
- Created and published weekly blogs on the latest developments in the Canadian housing market and mortgage financing
- Created Facebook ad campaigns with special ad category restrictions for the mortgage industry
- Coordinated with local BIA(Business Improvement Area) to execute promotional campaigns

Digital Marketing Specialist

gang&lani media

- Execution of marketing projects (Web, Print, Social Media)
- Coordinated for the “Living Legacy: Brilliant Minds in Canada” project to celebrate 100 Canadian women with ethnicities spanning over 30 countries for a span of eight months
- Teamed up with website developer to launch 20+ websites (customized and template-based) to improve end-user experience 
- Communicated with a team of 8 employees (both in-house and remote) across various time zones
- Engaged with clients through client consultation meetings, email and phone to understand the requirement of projects and provide timely execution through consistent follow-up
- Assisted in the induction of 5 employees by providing company and client orientation as well as the creation of internal user accounts

Marketing Coordinator

A marketing professional with over 4 years of experience working with a diverse portfolio of North American B2B/B2C clients executing successful digital, social media, and traditional marketing campaigns. Currently consulting and managing a portfolio of over 100 clients for Google Ads with a daily budget of up to USD 1000.

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