NetBox Labs

Head of Marketing

CloudBees

- Lead cross-functional marketing team of ten to plan, execute and optimize integrated campaigns that created $6M+ in pipeline the last four quarters
- Researched and created two GTM sales and marketing plans for automated compliance product in alignment with executive team
- Championed and owned Drift launch, creating $150K in pipeline in a few weeks
- Partnered with ABM leader to execute vertical campaigns generating $58M ARR 
- Coached and trained team members on demand generations and digital marketing best practices, including how to optimize campaigns across channels to drive results
- Established and measured KPIs and reported out on campaign performance (pipeline creation)

Senior Demand Generation Manager, Compliance and Continuous Integration

KN Communications, Inc.

- Leverage enterprise IT news, trends and end-user challenges for integrated marketing communication campaigns
- Draft customer case studies and long-form web content regarding IT infrastructure, cybersecurity and retail digital transformation
- Measure the effectiveness of content across publishers and social media
- Develop an editorial calendar to guide content and marketing strategies
- Collaborate with executives, product, sales, and partners on a daily basis

Principal | Senior Marketing and Communications Consultant 

MSLGROUP

-Developed, executed and measured public relations programs for technology clients, with a focus on financial services, cybersecurity, Big Data and healthcare
- Acted as primary contact for multiple internal client teams, partners and media contacts
- Drafted and edited emails, long form articles, web content, social media posts and patient/user profiles to drive site traffic and create sales leads
- Leveraged relationships with reporters and editors at business press, technology outlets and industry publications to secure coverage
- Proactively identified industry news and trends and leveraged as thought leadership opportunities across owned and earned media, tradeshows and social media channels
- Collaborated with global agency peers and partners, internal client resources and third party vendors to deliver superior service and results
- Continuously promoted from entry level associate, ultimately working out of offices on both coasts, and charged with managing five account teams (15-20 staff) in various geographies
- Contributed to research, strategy development and proposal creation for new business opportunities

Senior Account Supervisor (Director)

- 6+ years experience in B2B and consumer technology communications, with the last year and half spent as the manger and main point of contact for clients and team members. 
- Skilled writer on technical back-end technology that has drafted dozens of press releases, contributed content, blog posts and tweets for clients. 
- Oversee media strategy, content creation and messaging for a variety of financial services, IT security, ecommerce and Big Data companies. 
- Manage and mentor 10+ employees across a wide variety of positions
- Forever learner, who loves to dive in, learn and geek out on a new topic or industry

Account Supervisor

Senior Account Executive

Schwartz MSL

Integrated Marketing and Demand Generation Leader | Pipeline Creator | Cross-Functional Ninja

Data-driven integrated marketing expert with 15 years of experience creating pipeline-generating campaigns for enterprise software companies. Scrappy powerhouse that excels at strategy and execution.

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