Tru Earth

Spearheading paid and organic media strategy and execution, collaborating across functions.
Nurturing a top-tier team for successful delivery of Brand Communications strategies.
Streamlining the process of handling product requests for e-commerce, wholesale, Amazon and PR.
Developing and presenting KPIs reports to key stakeholders and contributing to the performance excellence of the team.
Overseeing and optimizing streamlined inventory management processes across multiple locations in Canada and the USA.
Managing supply chain operations for efficient product distribution in both e-commerce and wholesale channels.

Brand Manager

Yoga Generation

Create a creative curriculum and lead a group of various level and social groups. (Kids, adults, disabled)
Demonstrate the practice by leading and creating a safety environment. 
Develop and maintain professional relationship with participants and ensure satisfaction and security.
Adaptable and flexible to work responsibly independently and in a team setting.
Leading with motivation to monitor success for students

Yoga Teacher

Fuel Life Canada

Communication and Marketing Coordinator

Roughley Speaking Communications

Marketing Content Specialist

Sharon Bonner Consulting

Director Of Communications And Public Relations

Club Pilates

Sales and Customer Success Rep

Seedling Art Co.

Developing and implementing a cohesive marketing strategy 
Identifying and targeting relevant market segments and customer demographics
Setting KPI for marketing and promotional initiatives 
Creating and designing relevant and high performing marketing assets for multiple social channels

Marketing Director

Pretzel Kids®

Creating creative content and applying SEO techniques with high conversion rate 
Ideating and Implementing community and business project to improve customers retention and create an affiliate and external partnerships.

Content Specialist

Trvlar

Establishing and executing successful marketing campaigns via various media platforms.
Copywriting content marketing, promotional emails, blogs and other marketing collateral.
Designing and rebranding the company on website and social media.
Applying SEO techniques to manage and rank higher on the social media accounts and website.

Content and Marketing Strategist

integrityCo Solutions Inc.

Develop and implement marketing strategy campaigns
Conduct an SEO market analysis and research on the latest trends 
Research and evaluate competitor marketing and digital content
Identify and tailor creative and education content to groups targets and potential costumers

Marketing Intern

Hey there, I'm Kim Bassan, and I've harnessed a unique magic in crafting authentic communication plans. 

With a background from Simon Fraser University and extensive industry experience, I specialize in sparking life into your marketing messaging – whether it's verbal, written, or visual. 🌟

As a leader skilled in brand optimization, marketing strategy, and creative ingenuity, I believe in setting ambitious goals and fostering curiosity to fuel growth.

Balancing leadership and teamwork, I bring a professional yet creative touch, coupled with an analytical mindset and a natural passion for brand-building. I'm here to drive organizations towards a brighter future.

Let's connect today and create impactful brands that shape a better world. 🌏

✅ Fluent in English and Hebrew

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Kim Bassan

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