Kim Courvoisier's Linkedin Analytics

With over 15 years of experience in content marketing, I am a seasoned leader and strategist in the SaaS B2B and B2C space. I currently oversee the end-to-end content strategy at Lob, a SaaS platform that automates direct mail for enterprise businesses. My mission is to create compelling, engaging, data-driven content that drives awareness, conversion, and retention for Lob's diverse customer segments and personas. I have successfully launched and managed multiple content initiatives, including modular content and data-driven thought leadership reports, that have increased leads, MQLs, SALs, and revenue. I have also earned several awards and recognition for my content, including a Gold American Business Award for Best Web Writing/Content. As a passionate and creative marketer, I am always looking for new ways to leverage the latest technologies and trends, such as AI, to optimize and enhance my content performance and reach. I have completed an AI for Marketing certification from LinkedIn and regularly apply the learnings and best practices to my content campaigns. I also collaborate closely with cross-functional teams and external partners to ensure alignment, consistency, and quality of the content across all channels and platforms. I thrive in fast-paced and dynamic environments where I can lead, mentor, and empower my team of talented content marketers. I value innovation, collaboration, and customer-centricity, and I strive to embody these values in everything I do. My goal is to contribute to the growth and success of every org I'm associated with and its customers through impactful and relevant content.