Kim Courvoisier

Director of Content Marketing

Chargebee

Thousands of subscription businesses trust Chargebee’s unique Revenue Growth Management platform to acquire, grow, retain, and manage customers in 227 countries and territories globally.

Senior Director Global Content and Strategy

1. Owned the end-to-end customer journey content strategy meticulously tailored to funnel stages, distinct personas, and specific industries, increasing engagement and conversion.
2. Pioneered a versatile collection of impactful big rock content assets strategically designed for inclusion into themed bundles and clusters, amplifying content value and return on investment.
3. Reimagined preexisting content, working with Demand Gen to repurpose it into the Lob Master Class—an immersive eight-course program that increased lead scores and moved leads toward MQL/SAL stage. 
4. Collaborated with a leading third-party data firm to conduct data-driven surveys. Transformed the data into compelling story arcs and narratives. Crafted authoritative State of Direct Mail Reports, orchestrated impactful webinars, spearheaded PR initiatives, and hosted demand-generating events that fueled lead-generation efforts. Notably, USPS endorsed and referenced these reports in both internal and external materials, yielding invaluable high-authority backlinks.
5. Engaged with customers to extract insights and craft data-rich case studies rooted in tangible outcomes. These authoritative case studies have significantly empowered Sales and Marketing endeavors.
6. Innovated the creation of a compelling Best Direct Mail Campaigns microsite, collaborating with design and development teams to ensure its successful launch and ongoing growth. It continues to be a high-performing site.
7. Devised and executed high-ranking SEO pages, expertly driving substantial organic web traffic and enhancing online visibility.
8. Leveraged AI to scale content creation and production. Enabled greater content efficiency and speed to market. Received an AI for Marketing certification and was part of an AI panel that presented AI best practices to the company.
9. Guest appearance on the Remarkable B2B Content Podcast covering marketing lessons from The Eras Tour. The episode was the most downloaded episode of all time.

Senior Director of Content Marketing 

Director of Content & Customer Marketing 

Courvoisier Consulting

Digital and content marketing consulting for SaaS, direct-to-consumer, retail, subscription-model, and a variety of other tech companies in Silicon Valley and beyond.

Content & Digital Marketing Consultant

Recurly

1. Achieved a +223% increase in keywords ranking within positions 1-3 on Google, driving targeted organic traffic and enhancing online visibility (181 vs. 56 keywords).
2. Successfully positioned Organic Search as the #1 source of site traffic, surpassing Direct traffic starting January 2021.
3. Led Organic Search to become the #1 source of Marketing Qualified Leads (MQLs) and Sales Accepted Leads (SALs), driving 428 MQLs and 340 SALs in a quarter, respectively, showcasing exceptional leadership and results-driven performance.
4. Led and navigated evolving marketing needs, managing content production and external content partners.
5. Spearheaded cross-functional OKR in partnership with Customer VP, driving collaborative success resulting in 12 new case studies in a single quarter.
6. Empowered Demand Gen team with differentiated content, boosting organic traffic and surpassing pipeline goals.
7. Implemented structured content request and planning process, increasing operational efficiency.

Recognized as the Recurly employee of the quarter for exceptional contributions.

Thanx

1. Built and scaled an inbound content strategy, increasing organic traffic and lead generation while optimizing content for SEO, resulting in elevated SERP rankings and inbound links.
2. Led a team of four writers in producing diverse content, including eBooks, blogs, infographics, and interactive content, and established a content ecosystem for streamlined content consumption and lead generation.
3. Collaboratively overhauled the Thanx website, introducing new messaging and positioning, and crafted feature-related and customer-focused pages optimized for conversions through rigorous A/B and CRO tests.
4. Developed and executed a comprehensive content framework encompassing planning, writing, editing, and promotion while managing a meticulous editorial calendar.
5. Partnered with the head of demand gen to boost marketing qualified leads and pipeline conversion, leveraging high-quality content to increase site traffic engagement.
6. Spearheaded the email marketing newsletter and social media strategies, managing collaborations with a freelance social media manager, marketing designer, and developer.

Director of Content Marketing & Social Media 

Campaign Monitor

1. Spearheaded the content marketing strategy, driving consistent traffic and converting site visitors into marketing-qualified leads and pipeline using top-tier content, with a keen focus on both human engagement and SEO optimization.
2. Revitalized the Campaign Monitor Resources Hub in a collaborative project with Creative and Developer teams, resulting in a notable surge in organic traffic and increased content engagement.
3. Directed a team of six freelance writers, ensuring timely production of world-class content while owning and meticulously analyzing content success metrics for ongoing optimization.
4. Architected the email marketing strategy, catering to a vast audience of 250K subscribers, encompassing bimonthly newsletters, product launches, and automated journeys, further optimizing the buyer’s journey from sign-up to conversion.
5. Worked synergistically with SEO initiatives to identify and capitalize on opportunities to elevate SERP rankings, increase inbound links, and augment organic traffic.
6. Championed the brand’s social media strategy, overseeing all platforms, analyzing, and reporting on crucial success KPIs to ensure a cohesive and effective online presence.

Director of Content Marketing and Social Media 

VerticalResponse

1. Devised and implemented a persona-driven content marketing strategy, culminating in the timely production of diverse content forms, including blogs, infographics, eBooks, and webinars, with several VerticalResponse infographics.
2. Leveraged real-time engagement metrics to inform and refine the editorial calendar while closely collaborating with internal departments such as sales, support, and product, ensuring content aligned with key company KPIs and added value for both prospects and clients.
3. Directed the creation and distribution of weekly newsletters to an expansive audience of subscribers, to drive targeted traffic.
4. Championed the social media strategy, analyzing data to curate content themes for each platform, resulting in optimized performance across all social channels.
5. Collaborated with Product Marketing to enhance in-app copy, elevating the customer experience and mitigating barriers to product engagement while leading a committed team of internal and external content professionals.

Earned prestigious accolades, including a Gold American Business Award for exemplary content on the VerticalResponse Blog, and ghostwrote a biweekly column on Inc.com for the company CEO.

1. Led the award-winning VR Marketing blog, overseeing content creation and guiding the team to deliver exceptional and engaging material that drove business growth.
2. Orchestrated diverse content formats, such as webinars, infographics, and guides, strategically aimed at converting and upselling customers, resulting in increased revenue.
3. Directed the production and distribution of weekly newsletters to a subscriber base of over 400K, demonstrating strategic leadership and effective communication.
4. Spearheaded the marketing automation nurture and conversion pipeline strategy, successfully onboarding new signups and converting freemium users into valuable paid customers.
5. Proactively tested and analyzed pipeline performance, optimizing copy, cadence, creative, and calls to action, leading to enhanced conversion rates and customer engagement.
6. Championed the promotion strategy and its execution, driving the conversion of existing VerticalResponse Classic verified users into highly engaged and committed paid users, contributing to overall business success.

Received esteemed recognition from the American Business Awards and Web Marketing Association-Internet Advertising Competition Awards for exceptional leadership in content and marketing programs, solidifying a reputation as a visionary leader in the industry.

Director of Lifecycle Marketing 

I am a seasoned content leader and strategist in the SaaS B2B and B2C space with 15+ years of experience.

My mission is to create compelling, engaging, data-driven content that drives awareness, conversion, and retention for diverse customer segments and personas. I have successfully launched and managed multiple content initiatives, including modular content and data-driven thought leadership reports, that have increased leads, MQLs, SALs, and revenue. I have also earned several awards and recognition for my content, including a Gold American Business Award for Best Web Writing/Content.

As a passionate and creative marketer, I am always looking for new ways to leverage the latest technologies and trends, such as AI, to optimize my content performance and reach. I have completed an AI for Marketing certification from LinkedIn and regularly apply the learnings and best practices to my content campaigns. I also collaborate closely with cross-functional teams and external partners to ensure alignment, consistency, and quality of content across all channels and platforms.

I thrive in fast-paced and dynamic environments where I can lead, mentor, and empower myself and others. I value innovation, collaboration, and customer-centricity, and I strive to embody these values in everything I do. My goal is to contribute to the growth and success of every org I'm associated with and its customers through impactful and relevant content.

Senior Director of Content Marketing

1. Own the end-to-end customer journey content strategy meticulously tailored to funnel stages, distinct personas, and specific industries, increasing engagement and conversion.
2. Pioneered a versatile collection of impactful big rock content assets strategically designed for inclusion into themed bundles and clusters, amplifying content value and return on investment.
3. Reimagined preexisting content, repurposing it into the Lob Master Class—an immersive eight-course program that increased lead scores and moved leads toward MQL/SAL stage. 
4. Collaborated with a leading third-party data firm to conduct data-driven surveys. Transformed the data into compelling story arcs and narratives. Crafted authoritative State of Direct Mail Reports, orchestrated impactful webinars, spearheaded PR initiatives, and curated demand-generating events that fueled lead-generation efforts. Notably, USPS endorsed and referenced these reports in both internal and external materials, yielding invaluable high-authority backlinks.
5. Engaged with customers to extract insights and craft data-rich case studies rooted in tangible outcomes. These authoritative case studies have significantly empowered Sales and Marketing endeavors.
6. Innovated the creation of a compelling Best Direct Mail Campaigns microsite, expertly collaborating with design and development teams to ensure its successful launch and ongoing growth.
7. Devised and executed high-ranking SEO pages, expertly driving substantial organic web traffic and enhancing online visibility.
8. Leveraged AI to increase content creation and production. Enabled greater content efficiency and speed to market. Received an AI for Marketing certification and was part of an AI panel that presented AI best practices to the entire company.

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