Utopiads

- Strategizes and builds paid media  campaigns on Google, Youtube, Bing, Facebook/Instagram
- Performs keyword/industry/competitor research for a diverse client base
- Manages enterprise-level and mid-size ad accounts (total monthly ad budget of up to $1,000,000)
-Strategically optimizes paid media campaigns in alignment with the campaigns' goals and marketing targets
- Recommends and introduces new optimization initiatives and campaign improvements
- Optimizes paid media ads, keyword lists, campaign, ad group structure, audience targeting, ad copy/creatives to maximize conversions and ROAS
- Performs regular quality assurance checks across all managed accounts and troubleshoots technical issues 
- Develops comprehensive reporting decks for monthly client calls that cover performance analysis, market trends, and suggested optimizations

PPC Campaign Manager

Freelance

- Onboarded clients to understand their challenges, advertising and business goals, unique selling proposition, market position, manage expectations and to communicate a custom strategy for their business
- Built a WordPress blog - did competitive keyword research to find long-tail keywords and opportunities to rank. Wrote SEO-Optimized meta descriptions and website content using Yoast SEO
 -Boosted traffic of the blog through Google Ads by determining the most profitable and lowest cost keywords 
- Optimized copy and landing pages to improve ad quality scores 
- Used Google Tag Manager and Analytics to track important KPIs, assess visitor behaviour and make adjustments to organic and paid search campaigns
- Ran Facebook and Instagram ad campaigns for lead generation
- Created autoresponders & newsletters through Getresponse

Digital Marketing Specialist

HSBC Global Banking and Markets

Foreign Exchange and Money Market Processing Analyst

Accenture

French Language Specialist

Thomson Reuters

Event Content Analyst

Creative and analytical digital marketer who thrives in solving problems. Certified in Google Ads and Meta Ads with proficient skills in paid media, social media marketing, lead generation and landing page optimization.

Taplio

Kim Margarette Estur's Linkedin Analytics

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Kim Margarette Estur's Linkedin Analytics