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As a content marketing manager, I bring over a decade of experience and a wide variety of technical skills to the table. My background in B2B, B2C, and D2C communications gives me a unique perspective on different written communication styles, objectives, and marketing lifecycles. My highly analytical and audience-first mindset, combined with my expertise in data-backed strategies, enables me to develop effective campaigns that resonate with the target audience. Organization and communication are key strengths of mine, and I have a proven track record of delivering on-time and on-brand content while managing multiple ongoing projects and campaigns. I have implemented social media marketing campaigns that generated nearly 100,000 new mobile app users over an eight-week period, as well as multimedia campaigns that cross-promoted new products and achieved a 40% conversion rate on new business. My ultimate goal is to orchestrate digital content strategies that drive traffic, engagement, and sales while strengthening the brand. I am devoted to measuring the results of marketing activity and using insights to inform and improve future campaigns. By implementing SEO best practices and staying attuned to which platforms are best suited for different kinds of content, I am able to produce impactful results. My creative side shines through as I design and implement omnichannel marketing strategies to promote content across platforms. Feel free to connect with me and let's explore new marketing strategies and tricks of the trade together!
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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