Kimberly D. Houston's Linkedin Analytics

Is your health or ecommerce brand, business, or organization getting lost sea of sameness among all the others in your industry who do what you do? Or maybe you’re not connecting with your target audience because your copy & content isn’t engaging, client-friendly, or persuasive. Or, your marketing communications are weighed down by dense jargon and language that leaves your audience confused about the benefits of engaging with your brand. The result? Whether your brand operates in the B2B or B2C space, your “right people” – or enough of them – aren’t reaching out to engage with or buy from you. Hi, I’m Kimberly, experienced freelance health & wellness and ecommerce writer. My superpower is: :: Helping clients uncover their meaningful difference (also known as USP or points of differentiation) and convey it a way that resonates & connects with their desired audience :: For healthcare clients, transforming complex medical topics into approachable, friendly content that educates, informs and connects with clients, patients, experts, and other stakeholders :: For ecommerce clients, creating product & other copy with differentiated brand personality, so your ecommerce business stands out among other, similar brands I’ve written for Health Tech Insider, Novant Health, Wondr Health, New Hanover Regional Medical Center, and other healthcare systems. I’ve also written for the apparel brand Champion in the DTC ecommerce space. Writing specialties include: • Website copy • Website audits & reviews, with copy makeover • Blog posts & articles • Product copy • Landing pages & email welcome sequences For freelance writing inquiries, please visit https://kimberlyhoustonwrites.com/ or email me at [email protected]. I’d love to hear more about your project! “Kimberly helped me uncover the factors that make up the ‘meaningful difference’ in my business, things that will help me stand out in my niche. But more than that, she helped me get clarity on my whole business vision, which has been invaluable. The benefits you’ll get are beyond what you could imagine. It’s an amazing investment. She’s like a copywriter and business coach and cheerleader all rolled into one!” ~ Rhégina S., Psychotherapist, Speaker, Coach, and Workshop Facilitator, Bethesda, MD