JFrog

Demand Generation Manager, Events

Avaya

Sr. Integrated Campaign Manager

ServiceNow

•	Managed $12mm budget across Search Engine Marketing and Programmatic Display; strategized with global partners. local business units, vendors, and agencies to generate new business across digital paid media channels
•	Contributed to strategic digital marketing programs for key initiatives to engage the consumer and drive sell through, including creating and executing programs that grew Marketing Driven Pipeline by 36%
•	Worked with internal creative team to create ads, used Eloqua to create tracking/mapping and ultimately converting to searchable cloud
•	Coordinated with Finance to reconcile and process monthly billing for vendors across channels and agencies to ensure on-time payments; worked with Adobe, Google, and others 
•	Extracted, analyzed, and translated marketing data from variety of different sources such as core metrics, channel partner tracking, CRM, social platforms, etc. for go-to market decisions and post-campaign strategic reviews

Paid Media Marketing Manager

realtor.com

•	Tasked with directly managing $20mm budget across Search Engine Marketing, Affiliates, and Programmatic Display to fulfill traffic objectives and achieve revenue goals
•	Successfully on-boarded affiliate partner and implemented various marketing strategies through expanded keyword lists and creative testing that exceeded the cost per lead goal by 65%
•	Managed, set-up, executed, and analyze the portfolio of paid media campaigns with the goal of driving cost-effective, high quality results while managing to a budget and KPI
•	Led internal experiment with Facebook ads to utilize “Dynamic Ads for Real Estate” which resulted in the ability to scale nationally and decreased overall Cost Per Lead by 21%

Performace Marketing Manager

Adobe

•	Coordinated with account managers and senior management to develop cross-channel media strategies (Programatic Display, Social, PPC) and recommendations to achieve and exceed client’s business objectives within display; drove 30% revenue increase in accounts through effective campaign management and optimization
•	Analyzed target audiences, adjusted specific features, provided data collection and regression analysis, and data modeling reporting
•	Presented and Trained top tier clients to transition from AMO to Ad Cloud; presented and trained on nuances of the new, cloud-based platform

Sr. Campaign Manager

Oracle

•	Successfully managed strategy, implementation, ad ops, targeting, bid optimizations, reporting, and analytics across entire portfolio of Responsys/Oracle customers
•	Managed complete lifecycle of the overall campaign's delivery and provided high-profile clients with day-to-day management of display programs including oversight of targeting recommendations, execution details, pricing and budgeting information, delivery pacing, and user conversion reporting
•	Administrated real time bidding platform for displaying advertising inventory, and performed campaign optimization to maximize reach and frequency to client's known users
•	Generated complex reports for client review including oversight of implementation, bid optimizations, reporting and analytics across the portfolio of prestigious corporate accounts; working with international brands like New Balance, Redbox, and Lenovo
•	Developed analysis that lead to optimization recommendations: pacing, performance, delivery content, and reported best optimization tactics to move forward

 Sr. Program Manager, Display

Brand.net

•	Primary point-of-contact for client accounts, led day-to-day management and optimization of Fortune 500 display campaigns
•	Acted as the primary point-of-contact for client accounts; overseeing day-to-day management/optimization for Fortune 500 ad display campaigns and researching, planning, and executing campaigns with online and offline data
•	Developed hands-on management of client business processes including ad exchange operations, analytics, pricing/yield management, and creative management; identified growth opportunities for new business

Account Manager

Yahoo

•	Directly managed the execution of successful campaigns lasting from months to years in length; overseeing all delivery objectives and ensuring client satisfaction for Major Accounts ($50mm+)
•	Acted as the primary operational contact and managed the full campaign life-cycle from contract signing, submission of creative materials, to launch and recap of advertising campaigns
•	Managed Ad Ops procedures such as trafficking, scheduling, and QA for Yahoo!’s largest accounts: Honda, Acura, Bank of America, Charles Schwab, Wells Fargo, CBS, Universal Pictures, Paramount Pictures, and Summit Entertainment

Media Delivery Coordinator

CordeValle

•	Successfully managed 200+ corporate events with 150+ attendees
•	Up sold food and beverage year over year to increase revenue for all corporate groups
•	Up sold golf and spa functions year over year to contribute to increased revenue for that department to all corporate groups
•	Responsible for Weekly/Monthly budget review for annual revenue and adjust forecast for the year
•	20 Cold calls per week to book day group business with an average of 10 confirmed bookings per month
•	Yearly budget review and planning to set goals for the following year

Catering Mananger

Ascendent Systems

•	Executed company wide kick off / offsite 
•	Executed planning and tasks associated with VoiceCon Fall 05 Trade show 
•	Built lead generation list each month for the sales staff
•	Managed all company conference calls through companies software capabilities
•	With diligence, attention to detail and high organization skills, assisted in the coordination of round three fund raising which, lead to the company’s acquisition by Research In Motion
•	Daily data entry of lead data into Siebel CRM Marketing database which lead to future sales

Office Manager

Engagement & results-driven marketing leader with experience creating, implementing, and managing cutting-edge digital marketing campaigns that generated leads (CPL), increased ROI, CPA, CPC, and CPM. Strategic thought leader with strong communication skills with internal/external stakeholders, able to lead and execute large marketing programs on a global scale with an impactful ROI. Led cross-functional teams to strategize campaign creation to meet corporate initiatives with attention to detail and proven results from conception through completion.

Taplio

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