Kinga Papp's Linkedin Analytics

As an award-winning marketing leader with 15 years of global experience, I specialize in driving business and brand growth through innovative marketing and brand initiatives. My portfolio includes effective brand and marketing projects for Koala, ALDI, eBay, Flybuys NZ, Three Mobile, Expedia-owned HomeAway, GSK, P&G, T-Mobile, Prospa, Shell and Weightwatchers. I've honed my skills both in-house and at top creative and media agencies in ANZ, APAC, the UK, the US and Europe. In my recent role as marketing director at Koala, I led Australian brand and commercial growth. My unconventional career journey, combined with a strong foundation in business, a master's degree in journalism and data analytics experience, has shaped me into a commercially-minded marketer with a fascination for people, culture and challenger brands. What sets me apart: 1. Global Diverse Category Experience, World Class Brands - I’ve contributed to brands across diverse industries, including retail & ecommerce, travel, telecom, food & beverage, beauty, and baby care, finance, insurance and healthcare. My work has taken me across regions, including APAC, the UK, the US, and Europe. 2. Proven Impact: During my tenure at Koala, I’ve delivered a double-digit revenue increase vs target for the furniture category and played a pivotal role in the $3.9 billion acquisition of HomeAway by Expedia. I’m the author of the ALDI Long-Term Effectiveness Grand Effie. The marketing campaigns I’ve contributed to received 20+ effectiveness and creative awards. 3. Comfortable with Ambiguity- I'm always up for a new challenge. I love learning and turning complex problems into simple solutions. 4. People-Centric Leader: Bringing people together is my forte. I have a decade of experience leading high-performing teams and cross-functional collaborations. 5. Swiss-army Knife Skill Set: I’m creative AND analytical. I develop strategy AND I’m hands-on with the tools. I know how effective marketing works AND I know channels well. I lead teams AND I get things done independently. Skills: market research, market orientation, marketing analytics, marketing strategy, brand strategy, product marketing, B2B, B2C, DTC, brand management, forecasting and budget management, project management, executive engagement, team leadership, cross-functional collaboration, agency collaboration, creative and communications strategy, campaign management, media planning, performance marketing, ATL, Digital Marketing, Content, social media, PR, influencer, CRM, partnerships, sponsorship, SEO, communications