The Ocean Cleanup

As Global Digital Marketing Manager at The Ocean Cleanup, I focus on driving digital strategies to support the organization’s mission of ridding the world’s oceans of plastic.

Responsibilities:

Managing and optimizing websites to enhance donor engagement and conversions.
Driving digital advertising campaigns to grow the community and donations.
Overseeing newsletters to strengthen donor loyalty and mission awareness.
Enhancing SEO and UX for improved user experience and increased traffic.
Analyzing data to inform strategies and improve campaign performance.
Leading digital donation projects to create effective supporter journeys.
Collaborating with external partners for web design and analytics.

Focus Areas:

Digital Marketing, Website Optimization, SEO, Paid Campaigns, Data Analysis, CRM (Salesforce), Donor Engagement, UX/UI Improvements, Newsletter Marketing, Digital Advertising.

Global Head of Digital Marketing

TheUnforgettable.me

As Founder and Chief Content Officer of TheUnforgettable.me, I specialize in executive personal branding. My focus is to empower professionals through targeted educational content, exclusive workshops, written materials, and strategic partnerships.

Responsibilities:

↳ Developed the IX3 framework: Intent, Influence, Impact—a proven system for building and scaling personal brands.
↳ Guided executives to define their Intent by identifying purpose and goals.
↳ Helped leaders establish Influence through storytelling and thought leadership.
↳ Created measurable Impact by driving engagement and aligning brand strategies.
↳ Delivered tailored educational videos and actionable handouts for professionals.
↳ Designed workshops and live sessions to guide leaders in building influence.
↳ Authored thought leadership materials to position executives as industry voices.
↳ Built brand partnerships to expand reach and deliver aligned branding goals.
↳ Fostered a thriving paid community of driven professionals, offering tools, weekly webinars, and networking opportunities.

Focus Areas:
Executive Branding, IX3 Framework (Intent, Influence, Impact), Educational Content, Strategic Storytelling, Workshops, Community Building, Brand Partnerships, Personal Brand Development.

Chief Content Officer

The Chef's Urban Garden

Key Milestones Achieved:
✅ Positioned The Chef's Urban Garden as a trusted name in sustainable microgreens.
✅ Engineered production cycles for increased yield and reduced environmental impact.
✅ Created operational standards, KPIs and defined main data points to further improve production.
✅ Pioneered a hydroponic technique promoting consistent produce quality and environmental responsibility.

Responsibilities:
📌 Led R&D to enhance the quality and diversity of our microgreens.
📌 Developed GMO-free, vitamin-rich products emphasizing user convenience.
📌 Established operational and production processes dedicated to quality and sustainability.
📌 Crafted brand strategies to highlight nutrition, sustainability, and innovation.

Most Important Skills:
Research & Development, Product Development, Operational Leadership, Brand Building, Entrepreneurial finance, Analyses, Stakeholder Management, Procurement, Marketing, Communications.

Co-Founder & Head of R&D, Product Development, and Brand Strategy

University of Amsterdam - Amsterdam Business School

In January, after 20 years of work experience, I initiated a gap year from my EMBA to fully immerse myself in my thesis and research. This period is dedicated to enhancing my understanding and skills, ensuring I return to the workforce revitalized, and enriched with fresh knowledge, new ideas, and insights.

EMBA student 

Reckitt

Career Highlights:
✅ Orchestrated end-to-end selection, launch, and optimization of a global learning and development platform while fostering close collaborations with procurement, legal, IT, and integration teams.
✅ Led the recruitment, training, development, and leadership of two remote teams, managing a dynamic workforce ranging from 15-30 members based on project requirements.
✅ Pioneered campaigns, learning, and communication assets, aligning with consultancy and HR teams on the competency framework to enhance company-wide understanding and adoption.
✅ Led the communications team to develop assets supporting the global communications and event strategy, including video production for senior management.
✅ Held budgetary responsibility for 1 million+ euro, ensuring optimal allocation, reporting, cost-savings, and comprehensive project management.
✅ Launched and optimized multiple collaborative platforms to facilitate improved internal communication and collaboration across global teams.

Key Responsibilities:
📌 Engaged with senior management on strategic communications initiatives, including asset development, video production, and large-scale virtual event coordination.
📌 Integrated legacy systems with new platforms to create a cohesive environment for over 2500 marketers worldwide, ensuring seamless communication and collaboration.
📌 Aligned with HR teams on competency frameworks to ensure consistent training and development strategies across global teams.
📌 Oversaw reporting, cost, and savings optimization to ensure the most efficient allocation of resources and realization of project objectives.

Related Skills: Digital Platform Integration, Strategic Planning & Implementation, Cross-functional Collaboration, Employee Correspondence, Key Relationship Building, Training & Development, Project management, Product ownership, Content creation, Analytical Proficiency, Stakeholder Relationship Building, Budget Management, Agency relationships, Procurement.

Global Digital Transformation and Employee Engagement Lead - Community and Change Manager

Key Milestones Achieved:
✅ Streamlined the end-to-end selection, launch, and optimization of a globalDAM /Digital Asset Management/ system for the Hygiene-Home, enhancing global access to critical marketing assets, their royalty information, claims, approval steps, and media efficiency.
✅ Advocated for and disseminated eCRM and social media best practices from a marketing and digital media point of view and also as a GDPR champion.
✅ Formulated and realized customer engagement strategies that integrated medical and regulatory requirements too.
✅ Held budgetary responsibility for 1 million+ euro, ensuring optimal allocation, reporting, cost-savings, and comprehensive project management.

Responsibilities:
📌 Pioneered customer lifetime value strategies and social media initiatives to optimize eCRM programs' ROI.
📌 Managed campaigns tailored to pharmaceutical regulations too, coordinating with legal, medical, and regulatory teams.
📌 Offered expertise in communications planning, activation, measurement, and trend identification.

Most Important Skills:
Strategic Planning & Implementation, Customer Engagement, Brand Advocacy, Content Development, DAM, Digital Asset Management, Cross-functional Collaboration, CRM, eCRM, Legal, Medical, and Regulatory Coordination, Senior Stakeholder Management, Budget Responsibility, Team Work, Management.

Global Transformation Lead - DAM, CRM & Social Media 

Career Highlights:
 ✅ Steered multi-country TV negotiations, optimizing price and GRPs quality with a substantial budget.
 ✅ Expanded operations from 5 to 9 countries, standardizing processes and maximizing cost efficiency. 
 ✅ Unified POS and physical display, planning, efficiency measurement, best practice sharing, and purchasing across the expanded regions.
 ✅ Streamlined agency networks for increased flexibility and market adaptability, reducing overheads.
 ✅ Elevated compliance from both a spending strategy and regulatory perspective.
 ✅ Innovative Campaigns: Spearheaded e-pharma campaigns, content collaborations, and data collection projects, leveraging team expertise.
 ✅ Developed 100+ SEO and platform-optimized brand, promotional & data collection sites.
 ✅ Recruiting and training the operational media team. 
 ✅ Served as GDPR champion.

Responsibilities:
📌 Orchestrated online, offline, TV, media, and communications strategies for CEE and West Balkans.
📌 Spearheaded multi-country media processes, including planning, buying, and display strategy, including KPIs, measurement, and reporting. 
📌 Championed e-commerce, product sampling, and employer branding projects.
📌 Conducted regular training on media and digital topics for internal teams.

Most Important Skills: 
Strategic Planning & Implementation, E-commerce, Brand Management, Profit Optimization, Project Management, Negotiation, Change Management, Teamwork, Management, Leadership, Recruiting, Digital Transformation, GDPR, SEO, Pharma Operations.

Senior Media (incl. digital), E-commerce & Procurement Strategist – CEE & West Balkans

Nestlé Hungary

Career Highlights:
✅ Architected annual online brand communication roadmaps for Nestlé, ensuring end-to-end solutions from conception to delivery.
✅ Worked hand-in-hand with Brand Managers to seamlessly translate brand narratives into impactful digital stories across various platforms.
✅ Played a pivotal role in bringing select e-commerce projects to life, optimizing them from a digital communication perspective.
✅ Scouted and harnessed innovative digital opportunities, ensuring Nestlé maintained its edge in a rapidly changing digital environment.
✅ Spearheaded content curation across varied online consumer engagement platforms, including CRM, WEB, and SM.
✅ Devised a comprehensive CRM strategy to assimilate data from seven key departments, enhancing cross-functional synergy.
✅ Led digital initiatives to craft resonant narratives for both the overarching corporate brand and mainstay products, enhancing brand visibility and deepening consumer connections.

Key Responsibilities:
📌 Bridged the gap between brand communication, digital progression, and e-commerce optimization at Nestlé.
📌 Collaborated closely with the Communication Director to craft purposeful strategies that reflected the brand's core values and catered to a broad consumer audience.
📌 Managed the hands-on execution of digital communication strategies, ensuring alignment with the broader corporate goals.
📌 Continuously sought out new digital trends and emergent technologies to keep Nestlé at the forefront of the industry.
📌 Took the initiative to bolster the digital skills of marketing teams, implementing training programs and building a solid digital agency network to enhance Nestlé's online footprint.

Related Skills: Digital Strategy & E-commerce Integration, Brand Communication, Cross-functional Collaboration, Digital Communication Execution, Content Curation, CRM Strategy & Implementation, Digital Trendspotting, Training & Development, Agency Network Development, Brand Narrative Translation.

Integrated Brand, Digital Strategy & E-commerce Integration Lead – Nestlé

Career Highlights:
✅ Directed the entire scope of webshop activities at NESCAFÉ Dolce Gusto, achieving substantial growth in online traffic and sales.
✅ Developed and executed an encompassing CRM and communication strategy, transforming the NESCAFÉ Dolce Gusto customer journey.
✅ Brokered crucial brand partnerships and events, fortifying NESCAFÉ Dolce Gusto's stature in the market.
✅ Championed initiatives in strategic collaborations, loyalty program improvements, and product portfolio refinement, ensuring alignment with brand objectives.

Key Responsibilities:
📌 Managed the overall e-commerce trajectory, including administration of the local webshop, intertwining brand management with online commerce dynamics.
📌 Offered strategic business insights, crafting robust sales strategies in sync with NESCAFÉ Dolce Gusto's commercial aims.
📌 Oversaw daily brand management and marketing activities, ensuring they matched market trends and consumer anticipations.
📌 Led data mining projects from the proprietary webshop, utilizing insights to inform business decisions, and directed data collection efforts to enrich customer understanding.

Related Skills: E-commerce Management, CRM Strategy Development, Brand Stewardship, Data Mining, Consumer Insight Analysis, Strategic Consultation, P&L Management, Stock Planning, Brand Partnership Negotiation, Loyalty Program Enhancement, Event Management.

E-commerce & CRM Strategy Lead - NESCAFÉ Dolce Gusto

Universal Music Hungary

Key Achievements:
✅ Client Acquisition: Successfully converted numerous business proposals into signed contracts, driving significant revenue growth for the division.
✅ Artist Collaborations: Launched multiple successful artist-centric digital campaigns and merchandising projects, elevating our reputation in the industry.

My responsibilities spanned across the following domains:
📌 Business Proposals: Crafting compelling business proposals tailored to the unique needs and challenges faced by potential clients, ensuring they could envision our value proposition vividly.
📌 Contractual Expertise: Delving into the intricacies of preparing contracts, ensuring every stipulation was framed with clarity and foresight. Also managed licensing negotiations to safeguard our intellectual and creative rights.
📌 Artist-Centric Projects: Orchestrating projects centered around artists, ranging from digital product launches, and promotional campaigns, to strategic merchandising endeavors.
📌 Market Research & Analysis: Continuously monitored the digital marketing landscape to identify emergent trends, ensuring our proposals were cutting-edge and resonated with potential client needs.
📌 Client Relationship Management: Maintained and nurtured relationships with both existing and potential clients, ensuring their needs were addressed promptly and their feedback was integrated.
📌 Collaboration & Teamwork: Worked closely with our internal teams - design, content, and tech - to ensure the projects were executed flawlessly.

Main Skills:
Account Management, Business Development, Negotiations, Cross-Functional Cooperation, Digital Marketing, Contracting, Leadership, Manaement.

Digital Business Development & Artist Project Manager - Digital Marketing Division

Carbon Group Communication

Key Achievements:
✅ Client Success: Delivered consistent PR successes for flagship clients, cementing their brand positioning in their respective markets.
✅ Holistic Campaigns: Through close agency partnerships, ensured integrated communication campaigns that leveraged both traditional and digital mediums for maximum impact.

My encompassing responsibilities were:
📌 Strategic PR Planning: Crafted bespoke communication plans and PR strategies for our main clients, ensuring alignment with their overarching business goals.
📌 Event Management: Orchestrated high-profile press events, ensuring maximum media coverage and resonance within the target audience.
📌 Content Creation: Authored impactful press releases, PR articles, and a myriad of other content forms that garnered significant attention and engagement.
📌 Analytical Reporting: Delved into analytics to evaluate the success of our PR activities, providing actionable insights for continuous improvement.
📌 Agency Collaboration: Fostered tight-knit collaborations with digital and integrated communication agencies to ensure holistic campaign effectiveness.
📌 Team Leadership: Spearheaded cross-functional project teams, ensuring seamless execution of projects for mainstay clients including Bacardi-Martini Hungary, Invitel, Unilever (Delikát 8, Knorr), and Verbatim. 

Most Important Skills:
PR Management, Event Organization, Content Creation, Team Leadership, Story Telling, Creative Writing, Digital Marketing, Leadership, and Cross-functional Collaboration.

Strategic PR & Cross-Functional Team Lead - at Probako Communications

Open Communication Pr Agency

Key Achievements:
✅ Brand Enhancement: Enabled major brands like IKEA Hungary and Nokia Hungary to bolster their brand narratives, securing consistent positive media exposure.
✅ Event Success: Curated bespoke press events for clients like P&G CEE and SAB Miller that drew significant media attention and positively impacted brand perception.


Core Responsibilities:
📌 Strategic PR Planning: Meticulously devised tailored communication plans that encapsulated the essence of client brands, positioning them distinctly in crowded market spaces.
📌 Event Curation: Successfully organized high-impact press events, ensuring optimal media attention and audience engagement.
📌 Content Articulation: Crafted compelling press releases that captured brand messages succinctly, resulting in significant media pickups and positive brand coverage.
📌 Client Management: Worked closely with an esteemed client roster, understanding their unique needs and objectives, and delivering PR strategies that resonated.

Clients I had the privilege to serve included renowned names such as IKEA Hungary, Kofola, P&G CEE, Nokia Hungary, SAB Miller, Dreher, and Legrand.

Most Important Skills:
PR Management, Event Organization, Content Creation, Team Leadership, Internal & External Communication, Creative Writing, Negotiations, and Cross-functional Collaboration.

Strategic PR Consultant & Client Relations Specialist

Republic Group

Key Achievements:
✅ Client Retention: Assisted in nurturing long-term relationships with key clients like General Motors, contributing to sustained business growth.
✅ CRM Excellence: Successfully managed test-driving CRM activities, resulting in enhanced customer engagement and satisfaction levels for brands like Opel.
✅ Lead Conversion: Contributed to lead generation strategies that ensured a robust pipeline of potential customers, driving revenue and brand expansion.

Responsibilities:
📌 Client Support: Acted as a pivotal liaison between high-profile clients and our agency, ensuring streamlined communication and timely project progression.
📌 CRM Activities: Assisted in managing critical CRM initiatives, especially those associated with test driving, ensuring seamless customer experiences and fostering brand loyalty.
📌 Lead Generation: Played a significant role in crafting and executing strategies to generate quality leads, which is crucial for sales funnel progression and revenue growth.
📌 Account Management Assistance: Supported senior account managers in a myriad of tasks, from client meetings to strategy execution, ensuring client objectives were consistently met.

Our esteemed clientele included industry leaders such as General Motors – Opel and E.on.

Most Important Skills:
CRM, Lead Generation, Client Support, Event Management, Project Management, Team Work, and Database.

Junior Account & CRM Specialist - Automotive & Energy Sectors

LinkedIn Top Voice & digital strategist - helping corporate leaders to become unforgettable via personal branding and storytelling.

Hi, I'm Kinga Bali, your:

👉 Dyslexic Top Voice
👉 Introvert Micro-Influencer
👉 Academic-rooted Entrepreneur
👉 Corporate soldier turned solopreneur

I started posting on LinkedIn in spring 2023 for an MBA assignment.
The "side effect"? A blue Top Voice badge in just 8 months.
With under 4,000 followers and a tiny reach.

Fast forward: 12,500 followers and counting. 🚀
And now? Always growing, always learning.

Starging up YouTube too. If like what you see so far please subscribe: https://www.youtube.com/@KingaBali


What’s next?
I'm building my portfolio career in two exciting spaces:

1️⃣ Global Digital Marketing Manager at The Ocean Cleanup, driving impactful projects for a better planet.
2️⃣ Founder of www.TheUnforgettable.me, empowering leaders to build legacies.

Why will it succeed?

20+ years of leadership in global brands.
MBA research on executive branding and thought leadership.
Proven success in digital transformation and strategy.

Corporate Highlights:
👉 Led digital transformation, driving e-commerce growth for global brands.
👉 Managed 150+ websites, growing digital marketing strategies.
👉 Spearheaded DAM systems for 2,500+ marketers, boosting efficiency.
👉 Directed regional media buying, optimizing costs and campaigns.
👉 Built customer engagement strategies to meet regulatory standards.
👉 Launched an L&D platform with legal, IT, and procurement teams.
👉 Expertise in vendor negotiations, budget management, and procurement.

Services Offered:
↳ Brand Partnerships
↳ Executive Branding
↳ Thought Leadership
↳ Leadership Workshops
↳ Executive Ghostwriting

No guarantees you won't end up a Top Voice either.

Note: All thoughts are my own and do not represent The Ocean Cleanup.

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