Heartland Home Services

Strategic Alignment and Implementation Oversight: 
Addressing instances of implementation resistance and strategic divergence within marketing and contact center processes. 
Assessing the alignment of strategic initiatives with established goals and objectives. 
Identifying potential obstacles and implementing measures for coherence and responsiveness to strategic guidance. 
 
Comprehensive Marketing Strategy: 
Developing, training on, and executing profit/growth-based marketing strategies and performance assessment. 
Crafting channel strategy playbooks for brand visibility, customer engagement, and revenue generation. 
Continuous monitoring, analysis, and optimization across diverse channels for enhanced effectiveness. 

KPI Assessment and Performance Coaching: 
Establishing and implementing KPIs for contact centers, sales, and marketing. 
Coaching teams on performance reporting for continuous improvement. 

Process Mapping Initiatives: 
Leading process mapping initiatives for training and best practices. 
Meticulously documenting and analyzing existing processes. 
Developing comprehensive process maps to facilitate seamless and standardized procedures. 

Budget-to-Revenue Management: 
Meticulous management of the marketing budget-to-revenue process. 
Developing and overseeing marketing budgets aligned with revenue goals. 
Safeguarding EBITDA margins through optimization of profitability and strategic resource allocation. 

Lead Handling Best Practices: 
Establishing and refining best practices in lead handling. 
Developing systematic procedures for inbound and outbound communications. 
Ensuring a seamless and customer-centric experience, particularly in the realm of traditional media. 

Center of Excellence Collaboration: 
Serving as a dedicated member of the Center of Excellence. 
Specializing in Service Titan tenant merge support. 
Providing expertise and guidance for seamless project execution, optimization of resources, and alignment with corporate objectives.

Director of Marketing Strategy and Customer Experience, Marketing Coach

Special-Lite, Inc.

I successfully led data collection, analysis, and product conceptualization for market and product research. I developed and maintained the brand voice across all platforms and made data-driven decisions for internal and external communications, which led to an increase in email opt-ins by 48% and social media channels by 22-24% in six months.

I also created a co-marketing initiative for the Rep network, trained them on social media usage for sales purposes, and managed the lead acquisition and cultivation strategy utilizing industry technology (Dodge Construction Central). I worked closely with the Rep network to track leads, create communications, and marketing/sales messaging. Additionally, I established liaison relationships with the Rep network for sales and marketing messaging to communicate leads and oversee multi-channel sales and marketing usage.

To ensure effective communication and execution, I coordinated and led product training for staff and Reps, and created training collateral and content for sales training and education via a multi-channel approach. I also managed and created content across channels, with strategic initiatives per channel based on audience and necessary data-driven KPIs.

Furthermore, I oversaw the execution of strategized email and social media ad placement campaigns, as well as reported on KPIs and modified strategies accordingly. I coordinated and assisted with internal communications in collaboration with HR and other stakeholders and created campaign strategies as it relates to content-driven aspects.

Overall, my data analysis and product development capabilities, combined with my marketing expertise, enabled me to achieve significant success in increasing brand engagement and driving revenue growth.

Content Marketing Strategist/Training Specialist/Technical Writer

Allegra Portage - Marketing, Print, Mail PORTAGE, MI

My role was multifaceted and included oversight of both marketing strategy, sales, and business operations. I was responsible for developing and implementing a comprehensive marketing strategy that aligned with company objectives and maximized revenue.

To achieve this, I coordinated marketing campaigns with sales activities and oversaw the marketing budget. I also managed the creation and publication of all marketing materials, including online and print marketing campaigns, and ensured that all marketing communications were effective and measurable.

In addition to marketing responsibilities, I also oversaw business operations and was involved in company restructuring to optimize revenue. I worked closely with the executive team to identify areas of improvement and implemented changes that resulted in increased profitability and streamlined operations.

As part of my role, I also managed client relationships and created customized marketing strategies to meet their unique needs. I maintained effective internal communications to ensure that all relevant company functions were informed of marketing objectives and collaborated with team members to create a wide range of different marketing materials.

Overall, my experience in both marketing and business operations has enabled me to take a strategic approach to marketing, while also ensuring that business goals are met and exceeded.

Director of Marketing |  Project Manager | Operations Lead

Turnkey Merchandise Programs, L.L.C.

As the Director of Client Services, I successfully planned, developed, and managed complex client projects across digital and print mediums in an e-commerce environment. My leadership skills were instrumental in directing team members towards meeting both client and company objectives while ensuring the highest standards of quality were upheld.

I had the privilege of working with an impressive roster of clients, including the American Heart Association, MillerCoors, Autism Speaks, USA Hockey, Lotus Biscoff, Frank Lloyd Wright Foundation, Kellogg's, and Campbell's. As the direct point of contact for these high-profile corporations, I built lasting relationships based on trust, transparency, and exceptional service.

I was instrumental in driving the success of integrated marketing programs, playing a pivotal role in briefs and work sessions. By identifying short-term and long-range issues that required attention, I contributed to the effectiveness of marketing campaigns by providing insightful commentary and recommending options and courses of action to management.

Through my extensive knowledge of market trends and analysis, I influenced the present and future products of our organization, determining current and future market trends to help stay ahead of the curve. My strategic analysis of all data led to the development of new uses for existing products and correlating promotions, providing written insights to staff, clients, and management.

As part of my responsibilities, I also managed the operating costs of the business. I continually monitored expenses, identified areas for improvement, and implemented cost-cutting measures without compromising quality or customer satisfaction.

Maintaining a comprehensive research database was crucial to my success in identifying and assembling marketing analytics. By staying up-to-date with emerging industry trends and continuously enhancing my skills, I made valuable contributions to the success of our organization.

Director Of Client Services

I developed and implemented unique strategies, exceeding objectives set in overall strategic marketing and commerce plans. Building upon current strategies, I fostered strong, trusting relationships between clients and the agency, providing leadership and support during strategy, ideation, and execution.

As the direct digital marketing strategist and daily contact for corporations such as American Heart Association, MillerCoors, Autism Speaks, USA Hockey, Lotus Biscoff, Frank Lloyd Wright Foundation, Kellogg’s, and Campbell’s, I managed client expectations, ensuring that issues and concerns were brought to clients' attention before they became problems, and offered potential solutions.

Proactively staying abreast of marketing and media plans, I incorporated technological solutions, including media, site optimization, promotional ideas, mobile, social networks, SEO, etc., to modify and build upon existing plans.

I kept clients and agency staff informed with regular marketing summaries, ensuring that creative and media were effectively integrated, and sales were cultivated positively. Strategically analyzing data, I extrapolated insights regarding consumer online behavior and key motivational/attitudinal behavior, as well as ROI on marketing efforts.

Additionally, I developed a total understanding of the online target audience and mindset modes, tailoring communication, promotional emails, and other media engagement accordingly to increase sales while maintaining a positive reputation. As part of business operations, I managed client operating costs and margin management to ensure profitability for both the client and the agency.

Digital Marketing Strategist

Educational Community Credit Union

As a Marketing and Communications Specialist, I played a critical role in driving the success of our organization through the implementation of effective marketing initiatives across all channels. With experience in all forms of marketing, I was responsible for overseeing and executing branding initiatives and campaigns, developing target marketing strategies, creating engaging graphic design, managing media across various channels, designing and developing effective web campaigns, and coordinating promotions.

I assisted with advertising campaigns, managed the media mix, and collaborated with cross-functional teams to deliver successful community events and online marketing campaigns. In addition, I worked closely with vendors, reviewing proposals for pricing, quality, and timeliness to provide art development, printing, promotional items, and any other necessary components to serve the department's needs.

To ensure cost-effectiveness, I documented and reviewed all department expenses. I was also responsible for developing and executing successful marketing campaigns across various channels, including public relations initiatives, that helped our brand to stand out in a highly competitive market.

Throughout my tenure, I successfully managed a variety of marketing initiatives, consistently delivering high-quality results on time and within budget. My ability to collaborate with cross-functional teams, manage multiple projects simultaneously, and stay up-to-date with emerging industry trends allowed me to make valuable contributions to the success of our organization.

Marketing and Communications Specialist

United Kennel Club

As the Manager of Publications and Marketing, I was responsible for overseeing a multi-faceted team that included customer service management, advertising sales, and marketing professionals. I took great pride in leading this team to produce three highly-successful magazines with a combined circulation of 40,000

One of my primary responsibilities was maintaining effective communication across all departments to ensure that deadlines were met, work was completed efficiently, and quality was never compromised. I always made sure that the team worked within budget, keeping costs low while maintaining a high level of quality.

In addition, I was heavily involved in advertising sales, collaborating closely with our team to design and execute successful campaigns that maximized revenue. I was also responsible for managing the customer service department, ensuring that all customer inquiries were handled promptly and professionally.

To promote our publications, I designed and ordered all promotional materials and prizes for events and subscription drives, and worked closely with the advertising sales team to create customized advertising packages that met the needs of our clients.

As a respected leader in the industry, I was frequently called upon to represent the company at events and conferences around the country, where I successfully cultivated new relationships and strengthened existing ones. Throughout my tenure, I maintained a strong relationship with the Vice President of Marketing, providing regular updates on our progress and collaborating closely on strategic initiatives.

Director of Marketing & Project Manager

• Designed ads, articles, promotional signage, and all other special tasks as assigned.
• Provided daily customer services via phone and email.
• Proofread articles and ads for both factual and grammatical correctness

Production Assistant in Publications/Marketing Department

I’m a results-driven marketing leader with over 25 years of experience transforming businesses in both B2B and B2C sectors. My adaptable, data-driven approach consistently delivers profitable growth and enhances customer engagement through strategic marketing and operational leadership.

I excel at crafting strategic visions that capture growth opportunities, optimizing financial performance, and mapping customer journeys to align with evolving needs. I’m passionate about building and empowering cross-functional teams, integrating cutting-edge technology, and driving operational excellence.

Outside of work, I’m an outdoor enthusiast and photographer, capturing the beauty of life through the lens whenever I can.

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