Cadastra

- Developing bespoke social media strategies that perfectly align with new clients' objectives.
- Conduct meticulous audits for new and existing clients to forge the most effective, performance-boosting strategies.
- Tracking competitor activities and the latest social trends each week, ensuring our clients remain at the forefront of relevance.
- Analysing and delivering insightful reports on monthly client achievements.
- Drafting, scheduling, and fine-tuning social media posts and campaigns via Sprout Social.
- Directing vibrant brainstorming sessions to conceive unique and captivating social media campaigns.
- Nurturing dynamic online communities for a multitude of clients, with a notable record of exceptional results on LinkedIn.
- Collaborating closely with clients to produce dynamic video content (including Instagram Reels) and stunning photography, elevating the visual appeal of their social media pages.
- Creating monthly social media calendars for clients.

Senior Social Media Consultant

Kiran Kaur's Bakery

Business Owner

Valary Hotels

- Created distinct social media strategies for three prestigious hotels and an innovative new restaurant, each uniquely tailored to their brand identity.
- Managed diverse marketing channels for - Hilton Leicester, Holiday Inn South Normanton, Delta Warwick Marriott, and the newly opened The Kingmaker inspired by Glynn Purnell.
- Spearheaded the brand creation for the exciting new dining experience - The Kingmaker by Glynn Purnell. I was instrumental in branding, logo design, website, PR, and event launch planning.
- Conducted email marketing campaigns that significantly amplified engagement for all hotel brands.
- Presented comprehensive monthly ROI reports for each social media channel, providing clear insights into performance and growth opportunities.
- Carried out meticulous quarterly competitor analyses to ensure our brands stay ahead of the curve.
- Designed an array of marketing collateral including leaflets, posters, banners, and menus for each brand, always adhering to the highest brand standards.

Marketing Manager

Arden University

- Direct the end-to end production of video content from initial brief to final delivery, ensuring the output is fit for purpose and communicates relevant benefits and key messages.

- Monitor, analyse, test and report on all video activity, looking closely at the data and optimising best performing content. 

- Share weekly performance updates and use the findings to drive innovation.

- Line manager and lead a creative team to produce rich content.

- Work with external agencies to produce TV advertisements.

- Management of Arden's TikTok and YouTube page ensuring maximise engagement. 

- Contribute and lead campaign ideas and weekly posts.

- Create a yearly video strategy by analysing previous years statistics and content and utilising any new features within platforms such as Instagram reels. 

- Plan, coordinate and execute filming with students across the globe to reach the end goal of gaining applications.

Senior Digital Content Executive

- A key member of the team for the launch of a celebrity MBA. I was responsible for all video content. I storyboarded the teaser trailer which today has over 73,000 views and several other videos. 

- Analysing current data and target audience to make decisions as to where content should be placed e.g. social media, website. 

- Ensuring promotional materials for international activity are aligned with the Arden brand.

- Work with an external company and align the Arden brand. Ensuring content created is on brand. 

- Analysing our current applications to create webinars which would push students to convert.  

- Email marketing campaigns to gain student testimonial from our international students. 

- Plan, coordinate and execute filming with students across the globe to gain applications through video content.

Content, Projects & Marketing Executive

Flip Out UK 

Social Media Marketing Specialist

•	Maintain and update social media pages, such as Twitter, Facebook and Instagram
•	Design billboards and leaflets using Adobe Illustrator and Photoshop.  
•	Implement a marketing plan for the year for events such as Halloween, Christmas, and Valentine’s Day etc.  
•	Analyse and report insights and analytics from social media pages. 
•	Respond to email and social media queries within 12 hours to ensure our message rate was over 90%.
•	Editing video content using Adobe Premiere for trailers used within the premises. 
•	Run marketing campaigns 
•	Coordinate and deliver email campaigns 
•	Work with management and business units to determine the event budget and manage expenses.
•	Create and distribute surveys to gain marketing research.  
•       Delegate social media tasks to assistants. 
•       Take charge of areas within the premises when needed.

Holiday Inn Kenilworth-Warwick

•	Social media channel management, across Facebook, Instagram and Twitter.
•	Run marketing meetings, to create, share and evaluate marketing events & future plans.
•	Update all staff on promotions being held within the hotel, through emails and what’s app groups. 
•	Maintain a good relationship with all different departments to ensure that they are happy & informed about promotions and events taking place. 
•	Manage events within the hotel from small to big events; examples of these are charity (Myton Hospice) quiz nights, Children’s afternoon tea party, graduation events and many more.
•	Gather feedback from guests attending the events to improve and inform the team on areas that need enhancing as well as the areas that performed well.
•	Update and improve both websites, Marco Pierre White & Holiday Inn Kenilworth. I am required to write and design content for both websites.
•	Design content using Adobe Photoshop, an example of this is the room service menu that I made for Christmas time at the hotel, Marco Pierre White launch party invitation. 
•	Book conferences and events within the hotel. This requires me meeting with clients face-to-face and understanding what it is that they require from their event.
•	Create contracts for clients, which is sent to every department, I must ensure that the contracts are exact and each department receives the relevant information. 
•	Proactively seek new clients to hold their events/conferences at the hotel.
•	Use Opera a reservations system to take payment and book guests into the hotel. 
•	Be the face of the Holiday Inn by attending networking events and having stands selling the hotel and conference rooms.  
•	Invoice clients and chase clients with outstanding payments.
•	Deal with complaints and improve for future conferences/events within 2-3 days. 
•	Use Constant Contact to create e-newsletters. This has been to inform guests about the activities and upcoming events taking place in the hotel.

Marketing & Events Coordinator

National Space Centre

- Deliver optimum customer care at all times
- Proactively providing general information and guidance to all visitors to ensure their experience is enjoyable, safe and of the highest standard.
- Hosting children's birthday parties
- Selling entrance tickets, guidebooks to visitors using the Vista Ticketing system.
- Working in the Space Centre restaurant area. 
- Cooperate events - Silver Service waitressing

Space Crew

Teneo Blue Rubicon

•	Brainstorm ideas for the L'Oréal project during the weekly creative sessions. 
•	Support the team in writing copy, press releases and briefing documents.
•	Manage the Instagram page @createvictoria.
•	Upload regular and original content on the Instagram page. 
•	Take photographs in London Victoria to use for social media purposes.
•	Create media lists and contact sheets in Microsoft Excel. 
•	Transcribe a Tesco speech.

PR & Marketing 

BAME MODELS & TALENT MANAGEMENT LIMITED

• Developing positive brand and business stories with the aim of creating coverage across multiple sectors and types of media 
• Create articles and blogs from contacting our models.
• Brief and manage the work of creative agencies.
• Participate in meetings, which involves bringing new ideas for the company. 
• Research and write articles that our target audience will be interested in.

Moving Mountains

- Create a launch video for Moving Mountains also known as Team4Nature. 
- Record and edit all footage using Adobe Premiere Pro & Final Cut Pro
- Conduct & record all interviews.
- Plan and storyboard prior to recording.
- Amend scripting to ensure that the video was created to the highest standards.

Videographer

Hi everyone! I’m Kiran, a social media enthusiast and a true believer in the power of digital 🤩

My journey in the world of marketing began with my Master’s degree in Digital Marketing. This experience not only solidified my expertise but also ignited my passion for social media and video marketing.

Here’s a snapshot of my career highlights:

💼 Currently working at Cadastra. I take pride in my role as a Senior Social Media Consultant. My work revolves around crafting impactful digital strategies, enhancing online brand identities, and fostering engagement across several different social media platforms.

🧁 I launched Kiran Kaur’s Bakery Chai and Cupcake Cart. This venture combines my small business of baking to a new level. 

🏆 Employee of the Year in 2023, a recognition that I am so proud of! 

💙 Previously, I made significant strides at Arden University, leading and directing projects that amplified video views by over 1000%.

I am keen to connect with fellow marketers, innovative thinkers, and anyone who shares a zest for creativity and of course loves social media!

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