Bazaarvoice

Director, Data & Analytics

Santa Clara University Leavey School of Business

The objective of this course was to unlock the latest trend to our MBA students by connecting the foundational theory that they learn as part of their core courses with leading business operations. I got an opportunity to share my analytics experience around Digital Marketing, Sales, HR, Supply Chain with several descriptive and predictive use cases. The course was carefully designed to make student aware that having a right mix of functional knowledge with clear understanding of data is key to bring value.  In the beginning students were also taught on evolution of CDO organization and how they partner with IT and Business Function. Lastly, all these business operations and analytics were complied in demonstrating  power of analytics in Sports.

Adjunct Faculty (Analytics) - Leavey School of Business

SprigHub

Senior analytics advisor to an AI startup providing enterprise companies on spend optimization, customer targeting and real-time revenue generation strategies.

Provided technical and business guidance on econometric, multi-touch attribution, customer propensity and next-best action analytical approaches in order to maximize business returns through this guided recommendation tool leveraged by global omni-channel marketers.

Advisory Board Member

Western Digital

Establishing Data Steward community.
Creating data governance strategy - making data discoverable and creating path for data trust.
Creating roadmaps for product and customer MDM. 
Working with IT in enabling Governance to end user
Defining and Implementing Data Quality and Data Policy standards.

Head of Business Data Governance and Strategy [Flash BU]

*TAM* - Working in Retail  Business Unit, I was responsible for Managing TAM (Total Addressable Market)for their multi-billion P&L. Achievement/ Responsibilities :- 
- Developed framework & drivers for calculating TAM.
- Collaborated with Demand Planners , Sales & Finance as part of S&OP monthly & quarterly planning.
- Identified actionable market opportunities and go-to-market (GTM) drivers
- Analyzed competitor landscape and provide actionable insights to generate multi million incremental $ every quarter.
- Established data driven culture in S&OP cycle and created data as a central point for deriving market share assumptions.
- Provided framework to identify various opportunities on price banding

Head of Product Analytics & Business Planning - [Retail BU]

UC Davis Graduate School of Management

Teaching batch of 40+ students on “Introduction to Business Analytics” in  their MSBA program for fall semester – 2017. The curriculum key objective is to stimulate interest in analytics and provide an overview of landscape of the discipline of practice. On Business 101 concepts, It covers how data driven decision making process happens in Marketing, Sales, Finance, Customer, Workforce, and Supply Chain operations by sharing conceptual knowledge with real life case studies. Also taught on how Analytics has transformed Sports Industry and decision making process and how healthcare/life-sciences eco-system is leveraging data analytics.

Adjunct Faculty - M.S. in Business Analytics

Veritas Technologies LLC

Data Science
. Managing the team and deeply involved in Advance Analytics algorithm discussions. 
. Finding pattern across association rule & market basket analytics.
. Classification on customer base.
. Predicting Customer churn and propensity to buy.
. Calculating Share of Wallet and giving recommendation to increase the wallet size.
. text mining


Analytics
. Managing the "Change"
. Driving adoption of Enterprise Assets - Reporting & Data
. Institutionalizing Self Service strategy
. Driving Sales, Marketing and Channel Operations analytics
. Developed several analytics across Installed Base/Renewal & Retention & Pricing
. Sales Compensation Analytics/ working together on source (OIC), upstream Business Processes
. Working collaboratively on Data Governance across several measures
. Helping core-finance to close the books on-time for month/quarter end.

Sr. Manager - Data Science & Business Analytics

Symantec

Leading Business Analytics and Reporting foundation for Symantec divestiture into Symantec/Veritas. Orchestrating and architecting BI framework on cloud with multitude of new systems like EBS, Hyperion, SFDC, Eloqua, Flexrea, OIC, WDAY 

It was a journey to move users from 50+ disjointed reporting platforms into an integrated Business analytics platform that provides insights from Campaign to Compensation, Order to Invoicing, Contract to Renewals, Pipeline to Forecast, Partners to Suppliers. 

Key Achievements and Responsibilities:

•	Key decision maker in selecting BI tool for Symantec divestiture (Veritas) 
•	Architecting cloud framework for Business Analytics 
•	Driving change management on migrating users from legacy to new platform.
•	Managing executives communications at all levels
•	Defining success criterion for company to establish analytics framework
•	Architected Operational and Analytical reporting framework
•	Enabling different analytics on Pricing & Discounting that includes different Waterfall analysis 
•	Enabling Self Serve BI framework

Sr. Manager Business Analytics & Reporting

Cisco Systems Inc

Executive Manager leading 125+ member BI Team that has delivered 30+ BI applications for Cisco’s business users across all Business Units on OBIEE, Business Objects, & Tableau on Teradata and Oracle platform. Key achievements:

.Marketing and Sales Analytics:  Identification of multi billion annual incremental revenue through  integration of advanced predictive modeling capabilities on MDM focused customer segments’ buying behaviors and purchasing patterns. (OBIEE/SAS)  

.Evangelized Supply Chain BI journey during Supply Chain LSS program by consolidating 10+ legacy fragmented Business Objects universe into single Supply Chain BO  universe that provided integrated view of demand to supply management. Early adopter of SAP BI4.0

. HR Dashboard : Optimized Expense, Vendor and Employee Management and provided different management metrics in a highly secured framework.

. Provided best practice guidelines for implementing Tableau across various business functions, also implemented few Tableau dashboards in order for helping business in coming onboard on Tableau.

. Big Data Analytics:  Led team implementing MapR distribution for Hadoop to pre- process billions of Cisco Service Contract data and machine log data to convert them into renewal insights and opportunities

Manager BI - Global Business Service

Data Analytics with Business Planning is something I take pride in shaping my professional experience. A thinker , pragmatic & hands-on leader with close to 10+ years of management experience in leading Business Analytics eco-systems for large to medium enterprises. Executive presenter, establishing data driven culture, building analytics practice from scratch, influencing stakeholders, inspiring to take risks and providing thought leadership on analytics/data are my key strengths. Extensive experience in Amazon retail data and provide actionable insights based on AVC and AMS datasets.
Co-founded a recommendation engine for marketers on where to invest your next $. Leveraging various media touch points, buyer journey data across funnel and  closing with AI//ML levers to provide actionable insights are part of my start-up experience. 
Extensive experience in building TAM model, planning simulation, M&A / divestiture .

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