Senior Product Marketing Manager

BigCommerce

Selected highlights:
* Developed and implemented multi-channel Go-To-Market campaigns with strategic partners across Europe, including PayPal, Akeneo, Barclays, Uncapped, and Ritmo.
* Owned and delivered Mid-Market and Enterprise Marketing Campaigns, encompassing Sales Enablement, Content Strategy, and Persona Development.
* Spearheaded international expansion efforts in Spain and Italy, collaborating with global teams to define value proposition, positioning, and narrative development.
* Collaborated with various technology specialists, including PIM, MarTech, SaaS, and payment providers (BNPL, POS, PSP).

Achievements:
🥇 Named the No. 1 ecommerce platform in the Dutch market by Emerce100
🥇 Named as A Strong Performer on Forester for enterprise, for both B2B & B2C
🥇 UK’s best workplaces 2022 by Great Place To Work
🥇 Acquired B2B Ninja

BigCommerce is the world's leading B2B SaaS Ecommerce platform for established and rapidly growing eCommerce businesses. We enable SB/MM/ENT businesses to build, manage, and scale their online stores. 

Successful BigCommerce customers include 60,000+ SMBs, 2,000+ mid-market businesses ($1m-$50m online sales), and 30+ Fortune 1000 companies, and leading brands in almost every B2C and B2B category.

Go-To-Market Marketing Manager

Kroo

Primary responsibilities: 
* Developed and implemented Go To Market Strategy. Included positioning, tone of voice, messaging house, and channel strategy  
* Led PR efforts to support Series A announcement 
* Manage relationships and processes with external marketing agencies

Skills: Business Development · Go To Market · People Management · Brand Development · Content Marketing · Marketing Strategy · Paid Social

Kroo is on a mission to build the world's greatest social bank. A better bank for you, your friends, and the planet we share. 

Kroo recently closed their Series A (£17.7 million) and was awarded their banking licence from the Bank of England.

Product Marketing Manager

Fire Tech

Primary responsibilities: 
* Responsible for all marketing decisions including 6-figure budget, forecasting and channel allocation
* Managed all agency relationships - paid media, social, PR and creative, as well as in-house social media and creative team. 
* Created and delivered profitable acquisition campaigns across all channels - email, PPC, paid social, print and outdoor media
* Led email marketing and CRM workflows
* Implemented SEO strategies that led to 30% increase in organic traffic
* Built Facebook into a key acquisition channel through split testing copy, creative, demographics and workflows
* Managed Brand Refresh—this covered brand guidelines, asset creation, new website, & tone of voice

Awards:
🥇 PIEoneer Awards - PIEoneer of the year (shortlist UK top 10)|
🥇 National Technology Awards - Tech Company of the year (shortlist UK top 10)
🥇 Educate Award 2019 from UCL Educate programme

Skills: Business Development · Team Leadership · Financial Analysis · Strategic Partnerships · Product Management · Go To Market Strategy · Product Development · International Expansion  

Fire Tech is a high growth edtech start-up that empowers young people to be the tech leaders, makers and innovators of tomorrow.

We have delivered over 70,000 learning experiences to young people across five continents on topics such as Coding, Artificial Intelligence, Entrepreneurship, Digital Media Production and Robotics.

Fire Tech has been invited by international governments (Oman, Caribbean), charities (Bleu Blanc Rouge Foundation, The Kusuma Trust), and corporate companies (Amazon, Winton Capital Management) from around the world to bring our innovative products to their markets.

Senior Marketing Manager

Creative Ideaz UK Ltd

* Increased client's YoY sales 44% by managing the design, build & execution of a Marketing Automation model that included: landing pages, email drip & trigger campaigns, segmentation, pop-ups & optimisation testing that supported marketing goals 
* Led business expansion into three new service lines by planning & delivering 'Digital Marketing Best Practice' workshops and positioning company as experts among key clients 
* Took clients online revenue from £0 to £80k per month in year one
* Authored company's most popular eBook on SEO strategy that's used in agency's sales funnel to onboard new clients

Digital Strategist

Account Executive

Employment Training Network

Project Assistant

A seasoned professional with over 12+ years of experience in product development and go-to-market strategy, consistently driving success for companies of all sizes. From bootstrapped startups to industry leaders like Meta, WhatsApp, and BigCommerce, I've spearheaded product launches across SaaS, FinTech, and Advertising. Currently at Meta, I collaborate with the WhatsApp product team, crafting world-class solutions that empower our business ecosystem.

Key skills 
— B2B2C & DTC marketing 
— Enterprise Marketing
— Digital Marketing
— Inbound & Outbound marketing 
— SEO (link building, content strategy & execution, technical SEO)
— Developing a product roadmap/strategy 
— Growth Experiments (planning, execution, analysis) 
— Performance Marketing 
— Analytics (Google, Metrilo, Crazy Egg) 
— Marketing Automation 
— Go to Market Strategy & Execution 
— Marketing Strategy 
— Paid Acquisition (Adwords, Facebook, Twitter, Instagram) 
— Product Marketing
— Procurement and Compliance
— International Development & expansion 
— User story telling 
— Managing agile global teams

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