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Performance oriented marketing professional with 14+ years of work experience in Demand Gen & Lead Gen, Product Marketing, Account based Marketing, Digital, Content, Campaigns, Social, Marketing Research & Competitive Intelligence across different markets. (APAC, EMEA and AMERICAS) for large as well as mid-size IT product and service companies. Focused – on finding and planning for my organization's best opportunities. Obsessed - with understanding clients and improving their experience. Agile - embracing organization's new ways of working with passion and integrity. Areas of Expertise:- • Demand Generation, ABM,Campaign strategies, Product Marketing, Digital, Content Marketing, Core Messaging, Go to Market, Positioning, Segmentation, Market Research. • Secondary Market Research, Business Research, Competitive Intelligence, Battle Cards • Experience in using online search engines and databases like Selectory, Hoovers, One Source etc, Good Knowledge of Using Microsoft office tools including Excel, Word, and PowerPoint • Social Media Tools incl Twitter, Yammer, Facebook, Linkedin etc • Domains: Cubersecurity, Cloud,HRTECH, Automotive,Telecommunications,Aerospace, IT&ITES, HRMS, HCM
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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