Power Personas

AI-powered behavioral segmentation & personalization platforms for marketing, sales, design and development. Whether you’re targeting a single type of customer or multiple cohorts, our science-based, human-centered recommendations help just about everyone on your team.

Founder & CEO

Principal

Peerview Data

Primary responsibilities: overall business strategy/go-to-market, product development, software development, content development, data science, design, marketing, branding and fundraising.

Industry: SaaS/FinTech

Co-founder, President & Chief Product Officer

Indiana Small Business Development Center (ISBDC)

Entrepreneur in Residence

Chideo

Launch team; responsibilities included business design, business model, content strategy, branding, go-to-market, pitches and presentations

Advisor

Musical DNA

Responsibilities for this musical education software company included: product development, business plan, investor pitch and (limited) digital marketing

Advisor/Head of Product

uFlavor

Responsibilities for this early IoT startup included: business plan development, brand strategy, investor pitch docs and go-to-market strategy

Freelance

Responsibilities varied by project, but usually involved some combination of overall strategy, creative, production/project management, scheduling and budget.

Clients:

ABC
ABC Family
Auction Network
Bozell Advertising
Buena Vista Home Video
Butler, Shine & Stern Advertising
ChoiceSoft
Chicago Sun-Times
City of Hope
Crave
CBS
Comedy Central
DirecTV
Discovery Channel
Discovery Home
Disney Channel
Disney Tele-Ventures
Disneyland
DisneyOnDemand
DisneyXD
Dry Soda Co.
Dwell Magazine
E!
FCB Advertising
Fine Living
Food Network
Fox
Fox Family
Game Show Network
GAC
Greyscale Creative
Not ‘n’ Now
NBC Universal
Nickelodeon
PAX
J&C Distribution
Juice Creative
The Lake Institute on Faith & Philanthropy
Lifetime
Riverstreet Productions
Scripps Networks (corporate)
Shop At Home Network
Soapnet
Spark Factory
Style
Supertex Studios
Sustainableeating.com
TLC
Toon Disney
The Trevor Project
Universal Home Video
Warner Bros. Home Video
Ways & Means The WB
The Weather Channel
The Weinstein Company
Zoog Disney

Creative, Strategy and Innovation Consultant

Verbal Rebellion

Bootstrapped an early content/e-commerce hybrid consisting of a handful of niche websites and original products

Founder/CEO

Scripps Networks Interactive

Created and produced the Fine Living Network (now The Cooking Channel) original series “Deconstructed”

Executive Producer (contract)

Our AI-powered segmentation & personalization platform shows you how to align your content, messaging and branding with your customers, so it makes a bigger impact. Whether you’re targeting a single type of customer or multiple segments, our science-based, human-centered recommendations help just about everyone on your team.

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Kirk Enright's Linkedin Analytics

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