Kirsten Jepson's Linkedin Analytics

I partner with B2B leaders that know Product Marketing is a key driver of growth. Problems I solve in my fractional role include: -Building new or early-stage Product Marketing functions ensuring alignment between product development, marketing, and sales. This collaboration accelerates go-to-market strategies and enhances product adoption. Companies I work with benefit from streamlined processes, targeted messaging, and efficient product launches. -Revitalizing Product Marketing strategies to rejuvenate brand positioning, messaging, and competitive edge. Outcomes include renewed market relevance, improved customer engagement, and increased revenue. -Scaling Product Marketing ensuring consistent messaging across diverse markets and customer segments. The result is expanded reach, new markets, and sustainable growth. -Working as a Fractional Product Marketing Leader to fill skill or bandwidth gaps. Clients benefit from continued momentum and continuity. -Testing new markets or product ideas by exploring uncharted territories to minimize risk and inform decisions. Client outcomes include identification of growth opportunities and validation of hypotheses. With a track record of participating in 10 major acquisitions, an IPO, and over 150 product launches, my diverse industry experience offers a multifaceted perspective to navigate complexities, capitalize on trends, and make informed decisions. I’ve recently led launches in Digital Services products like iTIA (GenAI) and Intelligent Insights (a bot Management Platform) and have collaborated with tech partners such as Automation Anywhere, Blue Prism, UiPath, and others. I am a logical problem solver with the ability to pull apart complex situations and extrapolate actionable items. I am scrappy and polished at the same time. Comfortable leading, influencing, and engaging across all levels. 💡LinkedIn Top Product Marketing Voice #opentowork #fractional #productmarketing "This present moment used to be the unimaginable future" Stewart Brand Contact me for a complimentary discovery call. https://calendly.com/kkjepson4/virtual-coffee Specialties: B2B Marketing | Lean Product Marketing | Building high performing teams | Digital Transformation | Digital Customer Experience | Conversational Bots | GenAI | Robotic Process Automation - RPA | Artificial Intelligence | Contact Center Cloud Platforms | Innovation | Global Leadership | Financial Services | Fintech | Industry Relations | GTM