Rimini Street

Head of Field Marketing - East

smartShift

•	Strategy - Developed and manage a strategic marketing plan that will help the business achieve both its short and long-term goals. Evaluated and implemented the necessary adjustments to the Go-to-Market strategy and infrastructure in order to create a scalable plan. Defined and implemented operational metrics to continually improve the efficiency and effectiveness of marketing programs, tactics, and strategies.
•	Demand Gen – Implemented a full marketing technology stack providing an efficient and effective demand generation engine that drives marketing qualified leads for SMB, mid-size, and later enterprise customers. Created metrics to understand the cost of acquisition within all distribution channels. Managed innovative marketing programs, and crafted intriguing ways of engaging prospects and customers at scale.
•.     Product Marketing - Create appropriate messaging on key positioning and messages. This team also enables and supports the sales team as it pertains to product positioning, messaging, and selling.
•	Content and Community – Created and manage the entire content and community ecosystem. Developed a strategy to engage customers as ambassadors and leverage industry networks to position the company as a thought leader.
•	Brand - Developed an overarching marketing strategy and programs that promote brand recognition and gain a competitive advantage to drive continued rapid revenue growth across all channels. Lead as a best-in-class brand builder and industry visionary with a track record of dramatically increasing brand engagement within our user community, and generating business growth.
• Team Leadership - Continue to build and retain a world-class team of diverse, yet complementary skill sets.

VP of Global Marketing

Brillio

•	Create, manage and execute partner program, including partner incentive, co-branded go-to-market materials and participation in partners’ programs. 
•	Create and executed multi-level Account Based Marketing plan to grow business in key accounts.
•	Drive strategy and execution for integrated marketing plans, brand awareness activities, thought leadership, online and interactive marketing, events and social media. Collaborate with executive stakeholders, business units, colleagues and partners across geographies to execute and operationalize these marketing objectives.
•	Manage Public Relations and Social Media for all topics.   Maintain relationships with key industry influencers to create positive impression in the marketplace and generate business.  Manage PR firms globally
•	Manage end-to-end planning to include creating strategic marketing plan and budget aligned with business plan objectives.
•	Plan, create and manage all content development to include guiding executive resources and SMEs for content development as well as dissemination through Brillio channels as well as syndication.
•	Manage 3 direct reports – events, channel, PR, Social Media, Talent Branding

Senior Director Of Marketing

Virtusa

•	Manage Public Relations and Analyst Relations for all digital related topics.   Maintain relationships with key industry influencers to create a positive impression in the marketplace and generate business.
•	Company re-positioned with premise that everything digital comes first.  In process of re-branding, everything from content to website to market materials (ppts, brochures, case studies, etc.). 
•	Create, manage and execute partner program, including partner incentive, co-branded go-to-market materials, and participation in partners’ programs.
•	Drive strategy and execution for integrated marketing plans, brand awareness, thought leadership, online and interactive marketing, events and social media. Collaborate with executive stakeholders, business units, colleagues and partners across geographies to execute & operationalize marketing objectives.
•	Manage end to end planning to include creating a strategic marketing plan and budget aligned with business plan objectives.
•	Plan, create and manage all content development to include guiding executive resources and SMEs for content development as well as dissemination through Virtusa channels as well as syndication.
•	Manage all digital marketing efforts to include:  PPC, SEO, SEM
•	Manage 5 direct reports – events, writing, design, channel, Web/digital
Accomplishments:
•	Integrated a large acquisition in the Google Cloud space into the Virtusa brand successfully by leveraging the equity of the brand acquired while transitioning them into a larger value proposition and growing the overall Google Cloud business.
•	Managed marketing activities across all marketing channels, which have influenced over $150 million in pipeline business within the current fiscal year. In one year, increased marketing influenced opportunities by 100% by diligently tracking leads from the funnel to the pipeline. 
•	Established several integrated campaigns, which has generated over 2,500 leads.
•	Increased SEM/SEO by 50% year over year.

Global Head of Marketing, Strategic Alliances and digital solutions

Carousel Industries

•	Responsible for marketing activities, messaging, lead generation initiatives, campaigns, events and trade shows for $550 Million consulting company across all verticals to include, Retail, CPG, Life Sciences, Education and Hospitality.
•	Managed Public Relations and Analyst Relations.   Maintained relationships with key industry influencers to create positive impression in the marketplace and generate business.
•	Re-branded three acquisitions into a larger “one company” value proposition as well as re-branding Carousel from a value-added reseller to a strategic managed services player.
•	Managed internal communications (employee intranet, sales outreach and employee incentive programs).
•	Created, managed and executed partner program, including partner incentive, co-branded go-to-market materials and participation in partners’ programs.
•	Drove strategy and execution for integrated marketing plans, brand awareness activities, thought leadership, online and interactive marketing, events and social media. Collaborate with executive stakeholders, business units, and partners across geographies to operationalize marketing objectives.
•	Developed and implemented go-to-market playbooks for all industry verticals.
•	Managed all digital marketing efforts to include:  PPC, SEO, SEM
•	Managed 5 direct reports – events, writing, design, channel, Web/digital
Accomplishments:
•	Integrated three large acquisitions into Carousel brand by leveraging equity of the brands acquired while transitioning them into a larger value proposition.
•	Managed marketing activities across all marketing channels, which have influenced over $30 million in pipeline business within the current fiscal year. In one-year, increased marketing influenced opportunities by 250% by tracking leads from funnel to pipeline, nurturing accounts with and partnering with sales to take to closure.
•	Established content plan, which has generated over 1,500 leads.
•	Increased SEM/SEO by 75% year over year.

Director of Marketing

Tata Consultancy Services

Responsible for field marketing activities, messaging, lead generation initiatives, campaigns, events and trade shows for Retail and CPG business units for $11Billion global consulting company.
Drive strategy and execution for integrated marketing plans, brand awareness activities, thought leadership, online and interactive marketing, events and social media. Manage Retail and CPG Innovation Forums and Conferences.  Collaborate with executive stakeholders, business units, offshore colleagues and global resources across geographies to execute and operationalize these marketing objectives.
Direct the market and industry research teams to provide strategic support for large account pursuits for sales teams.
Create executive summaries for events and marketing campaigns pre and post events. 
Manage end to end planning to include creating strategic marketing plan and budget aligned with business plan objectives
Manage internal event and branding staff, vendors and partners. Guide executive resources and SMEs for content development
Manage Public Relations and Analyst Relations for both verticals.   Maintain relationships with key industry influencers to create positive impression in the marketplace and generate business.
Accomplishments:
Organized marketing activities and events which have influenced over $40 million in pipeline business within the current fiscal year. In one year, increased marketing influenced opportunities by 225% by diligently tracking leads from funnel to pipeline. Nurturing accounts with traction and partnering with sales to take to closure.
Established closed loop processes across the verticals helping to eliminate the issue of 50% of leads falling through the cracks. Workflows put in place to track, analyze, create metrics on leads in the funnel. Measure and communicate ROI.

Lead, Industry Marketing, Retail and Consumer Packaged Goods

Infosys

Planned and managed budget for multi-billion dollar business unit
Created of marketing plans and execution of marketing programs for strategic focus areas for unit (e.g. digital marketing, oracle led transformation, mobility, etc.)
Lead a team of 5 Marketing Managers assigned to specific industry sub-segments,  strategic focus areas and geographies (recently to include horizontal marketing and ensuring maximum participation and integration with horizontal activities) 
Created and implemented integrated marketing campaigns for each industry unit, to include branding, awareness, thought leadership, online and interactive marketing, search engine optimization (SEO), event marketing, public relations, analyst relations, events, search marketing, social media marketing, etc. and advertising
Created and implemented scorecard to measure marketing program effectiveness 
Accomplishments:
Worked directly with Sales Leadership (VP Sales, Sales Directors) and created a sales program called “Super Bowl” that is attached to performance for individual salespeople that provides content across all marketing channels
Created for team focused on sales enablement programs and account based marketing that maps activities by key must have/must grow accounts

Global Principal Marketing Manager, Retail, CPG, Logistics & Life Sciences

HCL America Inc.

•	Improved pick up for HCL in top tier press – article placement in WSJ, NY Times, Fortune, Forbes, BusinessWeek
•	Recruited new PR agency 
•	Management and selection of media relations agency
•	Creation of all corporate documentation (press releases, earnings materials, press kits, collateral) which requires day to day interaction with executive team
•	Internal communications head for North America
o	Main content lead for all employee portal content
o	Corporate liaison between HR and Communications
o	Head of Wellness Council for HCL
•	Creation and execution of crisis communications plan
•	Creation and execution of digital communications plan
•	Management of book launch for CEO (has written book to be published by Harvard in June)
o	Hiring of ghost writer for all content related to book
o	Liaison between HCL and Harvard Publishing for all activities leading up to book launch
o	Management and recruitment of publicist firm for the book
o	Creation and execution of social media plan 
Accomplishments:
Increased awareness and branding for HCL with top tier business press to include, NY Times, WSJ, Businessweek, Fortune, Forbes, etc.
Managed integration of $800million dollar acquisition in the SAP space
Created successful crisis communications, social media guidelines, corporate social responsibility and client reference programs
Successful project management of book that is now being printed

Director, External Communications

Cognizant Technology Solutions

•	Creation and execution of global public relations plan and budget
•	Creation and implementation of communications program through both internal and external resources to include:
o	Creation of corporate level media branding, messaging and positioning
o	Creation and management of media outreach to coincide with analyst outreach
o	Management of speaker’s bureau
o	Development, design and implementation of corporate presentations
•	Management of staff of direct reports, freelancers and vendors
•	Management and selection of corporate and global media relations agencies
•	Creation of all press releases and materials requiring day-to-day interaction with executive teams at Cognizant and its clients
Accomplishments:
Successful creation and acceptance of global communications plan
Increased awareness and branding for Cognizant in their key US markets (to include, BusinessWeek, Forbes, Fortune, etc.) as well as many vertically focused trade publications
Managed integration of $150 million dollar acquisition bringing expanded capabilities in the Pharma/Life Sciences space
Created successful crisis communications, corporate social responsibility and client reference programs

Director, Corporate Media Relations

Creation and execution of communications plan and budget
Creation and implementation of marketing communications program through both internal and external resources to include:
Creation of corporate branding, messaging and positioning
Creation and management of media and analyst outreach
Management of speaker’s bureau
Development, design and implementation of collateral program 
Development, design and implementation of corporate presentations
Management of event program
Management of internal communications program through both internal and external resources to include:
employee portal
newsletter
recruiting brochures and ads
integration process (with HR for acquisitions) 
Management of staff of direct reports, freelancers and vendors
Accomplishments:
Successful creation and acceptance of communications plan for the US – delivered programs on schedule and budget
Increased awareness and branding for CGI in their key US markets as well as globally for vertical markets
Managed integration of $858 million dollar acquisition bringing 4,500 new employees
Created successful integration process for acquisitions/mergers

Director, Corporate Communications

Marketing Strategy – Digital Marketing (PPC, SEO, SEM, Display Ads, Paid Social) – Public/Media Relations – Analyst Relations - Branding – Sales Enablement – Reporting & Analysis (Salesforce.com) – Budgeting/Planning –Events using Demand Generation/Performance Marketing (Marketo, Pardot) Traditional and Digital channels – Marketing Operations – Content Strategy– Channel Marketing – Partner/Alliance Marketing - Corporate Communications – Executive Communications – Go-to-market Planning – Marketing Communications – Account-Based Marketing – Channel Strategy

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