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Hi! I'm Kirsty, and I help scaling B2B tech, service, and SaaS businesses go to market with impact. My proven track record includes driving 33% YoY ARR growth in a tech start up and achieving 110% of revenue targets for disruptive product launches in established markets. 𝐈’𝐯𝐞 𝐛𝐞𝐞𝐧 𝐰𝐡𝐞𝐫𝐞 𝐲𝐨𝐮 𝐚𝐫𝐞. From the established business launching new products or entering new markets, to the scaling startup with resource constraints facing challenges with traction. A clear sales and marketing strategy is essential to driving growth. That's where I come in. 𝐖𝐡𝐚𝐭 𝐈 𝐝𝐨 I provide go-to-market (GTM) strategy and Fractional CMO leadership to help you: - Develop and execute a go-to-market strategy that drives revenue - Refine positioning and ideal customer profile (ICP) for product market fit - Align sales and marketing behind a clear strategy to accelerate conversions - Build and lead a scalable marketing function that fuels long-term growth Go-to-market is just the first step. Many businesses need ongoing leadership to turn strategy into sustained growth. That's where Fractional CMO support comes in. 𝐖𝐡𝐨 𝐈 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 I partner with scaling B2B service, tech, and SaaS companies that need strategic sales and marketing leadership. My industry experience includes health and wellbeing, HR, and green energy tech. My work delivers maximum impact for businesses that: - Have product-market fit but need a clear go-to-market strategy - Are ready to scale but lack marketing leadership to drive revenue growth - Need alignment between sales and marketing to increase conversions - Want to build a high-performing marketing function without the cost of a full-time CMO - Need interim executive support during periods of change or absence 𝐇𝐨𝐰 𝐈 𝐰𝐨𝐫𝐤 My process covers: - Discovery and diagnosis - Strategy and positioning - Sales and marketing alignment - Execution and leadership 𝐖𝐡𝐲 𝐦𝐞 “Kirsty had only just heard of us yet she said a couple of things that really made me think. About product, about brand, about go-to-market and about growth. Really smart analysis and some clear, practical recommendations for both quick wins and longer term, strategic actions. If you’re a B2B start-up or scale-up looking to boost your growth you should certainly contact Kirsty – I’ll definitely be working with her more in future”. Rob Brougham, Braided Communications 𝐆𝐞𝐭 𝐢𝐧 𝐭𝐨𝐮𝐜𝐡 Ready to transform your go-to-market strategy? DM me or book in a call above.
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