Prominence

Growth and Data Science

Data-driven marketing strategy, Google Ads, Facebook Ads, Google Analytics, Experimentation, Incrementality and AB testing, data analytics, predictive analytics, data visualization, data warehouse, marketing mix modeling

Data Science and Business Analytics Consultant

SeedX, Inc.

Worked on Meridian, Robyn, incrementality testing, Looker Studio reports

Data Science and Business Analytics 

Oxedent

Head of Paid Media

Paid Media Lead 

Responsibilities include:
 - Working on Google Ads, Facebook Ads, Tiktok Ads, Google Analytics, Google Tag Manager, Taboola, Criteo, Google Merchant Center, Google Data Studio, Google Sheets
 - Also had exposure to tools like Data Feed Watch, Call Rail, Jasper, Madgicx, SEMRUSH, Google Ads Scripts, Lucky Orange, Shoptimised (CSS), BigQuery  
 - Strategy, Execution and Client Communication 
 - Periodical reporting 
 - Ecommerce digital advertising projects from varied industries and different countries ranging from India, US, UK and Australia
- Team Handling
- Milestones: 
-->Steered the scaling of an Indian shoe brand with 3x improvement in revenue and 1.5x improvement in profits
-->Provided strategic leadership to a UK-based beauty brand in achieving 2x more revenue with sustained returns on investment 
-->Oversaw the profitable scaling of a UK based fashion accessories brand from 20K to over 100K Pounds of monthly revenue
-->Achieved 3x revenue growth for an Australian home decor brand with 2x improvement in ROI
-->As of December 2023, have now managed a cumulative monthly spend of over $300K across wide set of verticals

Paid Media Manager

Carney Technologies Services

Handled and was solely responsible for client communication as well as strategy, planning and execution of several paid marketing accounts on Google, Facebook, Linkedin from India, UK, US, Australia and few other countries. 
- Weekly reporting
- Creation of custom reports and dashboards 
- Presentation to clients 
- Team coordination with designers, developers and content writers
- Social media marketing - creative and copy ideation
- Milestones:
-->Generated 5x more leads for a US-based automobile parts seller with no increase in cost per acquisition 
-->Scaled monthly revenue for a US-based petcare brand by 3x
-->Reduced CAC for a US-based medical equipment brand by 1.5x 
--->Managed a monthly cumulative spend of over $50K

Paid Marketing & Social Media Manager

Madison Media Group

As a planning manager, I was assigned the task of looking over digital advertising accounts for brands like Ganesh Grains and Joy Cosmetics on Google and Facebook. I also participated in the overall digital media planning for the accounts on a monthly and quarterly basis. Coordination with vendors and other channel partners as well as non-digital media personnel also formed part of the responsibilities.

Senior Planning Manager

IOSIGNITE

Project Manager - Multiple Client Account Handling and Coordination with Personnel on both sides of the communication line in order to ensure consistency in brand elements across all digital channels.

Content Strategist - I make definitive, goal oriented content strategies that are not just aimed at selling but in increasing the brand value at a holistic level by maintaining synergy with other commercial activities of the brand.

Digital Marketing responsibilities include SEO, Google Adwords, Analytics and Facebook ads.

Account Manager

iLEAD Kolkata

Assistant Professor of Media Science

SVIMS Sonarpur

Lecturer - Used my knowledge in multiple disciplines from technical to communication studies to social sciences to take classes at graduate as well as masters levels in Media Science and Business Management. Subjects I taught included: 
Public Relations, Print Journalism, Writing for Digital Media, Digital Marketing Basics, Development Communication, Research in Communication, Television Journalism, Corporate Social Responsibility, Business Communication, Spoken Language and Soft Skills Training.

Assistant Lecturer of Media Science and Content Manager

Strong data-driven marketing and analytics professional who has a penchant for the creative & business side of advertising as well.
Well-versed in BigQuery, Looker Studio, Marketing Mix Modeling, Incrementality Testing, AB testing
I bring a healthy mix of research orientation & a client-focused approach to the table. 
Been 7+ years working with Google Ads, Facebook Ads, Bing Ads, Linkedin Ads, Google Analytics and Google Tag Manager. 
Having spent over $500K a month for hundreds of clients across different sectors and countries and having scaled scores of them, I have learnt a thing or two about growth hacking. 
Experience working with:
BI using Power BI/Looker Studio & SQL & Python for exploratory and predictive data analytics.
Meridian, Lightweight MMM, Robyn, PYMC (open-source MMM tools)
Causal Inference, Causal Impact, Difference-in-Difference, Synthetic Controls

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