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As a seasoned Product Designer, I have extensive expertise in Design Systems including Ideation, Planning, Designing and Automating systems for digital products like SaaS platforms, mobile apps, and websites. My proficiency in Figma and modern design strategies allows me to create solutions that meet industry standards. I use various design frameworks such as Double Diamond, Johari Window, Task Analysis, Card Sorting, Priority Analysis, Impact Analysis, and Empathy Mapping to enhance the design process, ensuring user-centric and business-aligned products. I prioritize thorough communication through meticulous documentation and visual note-taking, ensuring a smooth handover to subsequent teams. This strategy bridges the gap between design and development, facilitating a cohesive transition from concept to implementation. At Hypothesis, acquired by Only Much Louder Pvt. LTD., I led the design for an Influencer Marketing platform with over 200 million creator profiles. I established a dynamic design system, improving product structure and strategy, increasing production rate by 40% through tokenization, component structure, and Storybook development. I also developed a Figma culture for project organization, user-research strategies, and a design language encompassing texture, color psychology, and brand guidelines, bridging the gap between development and design teams. Driven by a passion for innovation, I am committed to delivering user-centered design solutions and continuously enhancing the user experience.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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