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I help tech companies, especially those in fintech, translate hard-to-grasp concepts into clear content. Over the years, I have had the privilege of working with a diverse range of clients, including Airwallex, Mercury, Sofico and Winwinner. Some of my key experiences include: 🏛️ Defining a five-pillar content strategy for Aspire App, a top-10 start-up in Singapore. I created a brand voice guide, tracked internal links, wrote social media posts, and edited close to 30 blogs posts from a team of five writers. 🧾 Writing over 50 SEO blog posts for Accountable, an accounting app for freelancers and solopreneurs. I particularly enjoy researching technical tax situations and translating them into easy-to-digest information for fellow entrepreneurs. 💳 Localising and creating original Dutch content for international fintech companies such as Soldo, Finom and Airwallex. 🖥️ Strategising about landing page lay-outs and writing conversion copy for a range of website projects in areas such as cybersecurity, energy, adtech and investing. In times of lots of shallow content, I pride myself on delivering human content based on unique angles and deep research. Yes, AI can help us create content, but it doesn't have the same attention to detail (just yet). If you are looking for someone who can help your company articulate its technical vision and connect with your audience, I would love to explore how we can collaborate on copy, content strategy, and digital marketing.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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