Endless Events

•	Develop and lead event strategies, focusing on engagement, purpose alignment, and memorable moments
•	Create and manage timelines, budgets upwards of $5M+, and vendor relationships to ensure seamless execution of multiple concurrent events
•	Build and grow partnerships to deliver world-class experiences and realize cost savings year-over-year for those clients' projects 
•	Serve as the primary point of contact for senior leadership and various teams to streamline communication

Senior Producer

#EventProfs Community

#EventProfs Community is a private community where event professionals can exchange ideas, ask for help, and connect with other event professionals online.

Founding Member

Various Events

•	Built artist hospitality areas and prepared artist trailers at Okeechobee Music & Arts Festival, Electric Forest and Faster Horses Music Festival
•	Built pipe/slope start lines and prepared athlete and vip lounges at Mountain Dew Tour - Winter Breckenridge and Copper Mountain. 
•	Executed site operations build/teardown for Hangout Music Festival 
•	Organized shuttle programs for Governors Ball and Firefly Music Festival
•	Hosted the C3 Presents hospitality terrace at Lollapalooza
•	Sold merchandise at EDC Orlando and Countdown
•	Coordinated tollbooths and ticketing operations for Taste of Country and Mamby on the Beach 
•	Coordinated volunteers for Spirit Fest at Heartwood SoundStage in Gainesville, Florida
•	Headed day-of-show photography/videography at Changeville Music & Arts Festival
•	Assisted Michelle Obama and Fall Out Boy VIP programs in Chicago

Independent Festival/Extreme Sports Contractor

Special Events Management

• Directed the planning, promotion & execution for Chicago festivals, parades and fundraisers
• Communicated the progress of 40 projects to clients from initial planning to onsite execution
• Concepted social, print, and outdoor marketing campaigns to build excitement around our events
• Oversaw project budgets, staffing, sanitation, and security plans, timeline development, resource allocation, and city permitting
• Developed client proposals and created pricing plans for internal equipment and external vendors
• Launched the City of Chicago Mayor’s Office COVI9-19 Extended Outdoor Dining Program, providing permit assistance, insurance, staff, & equipment to 70+ restaurants in 10 neighborhoods
• Created the master plan for six virtual events including the 10th annual Run to End Homelessness and Greater Chicago Food Depository’s Feed Chicago Virtual Summer Fest
• Created new events including the first Chicago Taco & Tequila Festival, Feed Chicago Virtual Summer Fest and Wine Whiskey Bravo
• Recruited, trained, and managed incoming event managers and internship programs, delegating projects based on a calendar of 70+ events

Project Manager

Changeville Music and Arts Festival

•	Oversaw communication efforts for the second annual festival connecting people through music, comedy, film, and virtual reality to promote self-awareness and positive social change between artists, influencers and activists
 •	Originated content and scheduled advertisements, postings and social media interaction with our audience on Facebook, Twitter, and Instagram
 •	Created, maintained & altered Facebook ad campaigns, ad sets & ads based on the message we were trying to send and the audience we were trying to reach
 •	Participated in weekly brainstorms to find social change stories happening throughout the world, and schedule them to fit into our accounts for weekly or monthly themes
 •	Assisted in producing biweekly Changeville podcasts focused on activists of social change for SoundCloud and iTunes
 •	Headed day of show photography/videography at performances & activations for 3000+ attendees

Marketing Specialist

Swamp Records

•	Directed a team of 18 art directors, promoters & stagehands to run 20 events engaging both the UF student body and Gainesville community
•	Implemented workshops, record-release parties, battle of the bands & a Halloween-themed rap-off for the record label 
•	Worked alongside venue owners to plan and prepare for our events, including contracts, security, logistics and setup
•	Hosted two multi-stage music festivals and staffed four local festivals 

Previously served as an Artist Repertoire Coordinator
• Booked shows for The Delta Troubadours, a nitty-gritty southern rock 'n' roll band from Gainesville, FL
• Surpassed 3200+ band entries to win The Delta Troubadours a set at Okeechobee Music Festival, the second year in a row Swamp Records won the contest for one of their flagship artists
• Worked as stagehand for the Fall Closing Concert and Heartwood Music Festival
• Searched for local bands and DJs to book at venues throughout Gainesville, FL
• Assisted the team in coordinating live Skype session interviews with industry professionals for general body meetings
• Selected artists for Swamp Records annual Swamp Showcase in the spring
• Assisted the Pride Awareness Month Drag Show and After Party on the events team to select the venue, DJ’s, and drag queens
• Filmed promotional videos leading up to the drag show for event awareness and community excitement

Event Director

Student Government Productions

•	Created the brand for the University of Florida’s inaugural spring music festival, The Wetlands
•	Oversaw the $300k budget, booking of artists, sponsorships, activations and marketing efforts
•	Arranged set times for 26 acts on 4 stages with no delays by sharing DOS details effectively

Student Government Productions is a branch of the University of Florida’s Student Government to produce large scale performances for the student body and Gainesville community.

•	Previously served as the Day-of-Show Director for The All American Rejects concert arranging the vendors, recycling efforts and hospitality for The All-American Rejects concert
 •	Worked as the Director of Scheduling to organize the venue and time for 9 UF concerts including Wiz Khalifa, Andy Grammar & Magic!
 •	Developed new advertising campaigns for each show as well worked with external organizations for sponsorships and block seating

Previous shows I have promoted or assisted in include: Snoop Dogg and Daya, Big Sean and Lil Yachty, The All American Rejects; Passion Pit, Waka Flocka Flame, Timeflies, Maddie & Tae; Wiz Khalifa; Ludacris and Foster The People; Andy Grammar & Magic!; Edward Sharpe & The Magnetic Zeroes; T.I., Echosmith, Jana Kramer; 2 Chainz and Action Bronson; We The Kings!; Dirty Heads

Festival Director - The Wetlands

Hangout Music Festival

•	Assisted in the build and strike down for the 8th annual beach festival hosting 40,000 attendees
•	Arranged vendor and activation locations onsite using the CAD-rendered site map
•	Entertained guests and bands working at the activation Camp Hangout

Site Operations & Entertainment Intern

The Agency at UF

In the College of Journalism & Communications, The Agency is an advertising agency led by professionals, staffed by students and inspired by faculty. In the strategist pillar I focus on conducting research with the mobile community MAVY.

MAVY allows primary research to be collected by millennials for companies interested in learning about millennial's habits and interests. We've broken down millennials into three groupings: Mavericks, Architects and Disruptors to better understand the differences in those aged from 18-34.

As a MAVY-rator I create weekly questionnaires, surveys, quizzes, and themed content to engage users and allow clients to fully understand the data we collect and the insights we produce.

MAVY Community Associate

The Hershey Company

•	Served as 1 of only 2 campus interns for The Hershey Company in the nation
 •	Developed a personal sales and marketing strategy called “Words Out, Dollars Up, Arms Open” to grow brand image on University of Florida campus, increase profit margins for 8 on campus convenience stores, and host events, giveaways, and competitions sponsored by The Hershey Company
 •	Sold new Hershey products, moved around current products throughout the stores, and developed new strategies to sell to students on campus to best help each individual store
 •	Implemented 3 week March Madness and Halloween sales promotions having an average 114% increase in sales per store; highest store's increase being 350%
 •	Held events/presentations with Relay for Life, The Florida Leadership Academy's Heavener 4 Health Fair, Future Business Leaders of America, and the Chi Phi Fraternity
 •	Launched social media accounts and advertising campaigns on Facebook, Twitter, and Instagram
 •	Trained and assisted the succeeding ambassador to be best equipped for the role’s duties for 2017

Account Management/Sales Intern at The University of Florida

My goal in planning, producing and marketing projects is to help showcase the talents and ideas of others through art, activations and engaging experiences. I create a comfortable space to allow others to be their best selves during the planning and execution processes.

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