Helping early stage startups define their core messaging and GTM strategy.

Marketing Consultant

Demostack

Built the marketing machine at Demostack, overseeing Product Marketing, Demand Generation, Brand, and Content.

Demostack is the world's #1 demo experience platform. We help SaaS companies accelerate revenue with better product storytelling. Demostack allows you to clone your product into a demo environment, and tailor the story for each conversation in minutes. No code needed. And no more waiting weeks on R&D.

Marketing Director

CloudKitchens

Responsible for all demand generation activities to generate sales pipeline. Built and scaled lead gen model, with 70% of new business attributed to inbound. Built marketing automation strategy to nurture leads towards closed deals and increase mid-funnel conversion. Managed a team of marketers across email marketing, SEO, content creation and sales enablement. Oversaw website activities to communicate our value proposition effectively and optimize for conversion. Advise global teams on marketing strategy and tactics to decrease customer acquisition cost.

Head Of Marketing

Adia US

Responsible for all marketing activities to reach company growth targets across a two-sided marketplace, driving acquisition and retention of both businesses and workers on the Adia platform. Built demand generation capabilities from scratch, resulting in 60% of bookings from inbound. Optimized app user acquisition strategy, decreasing cost per acquisition by 45% and driving 150K+ registrations. Led strategy and setup of marketing automation system to nurture leads down the funnel toward conversion. Developed brand strategy and positioning to articulate B2B and B2C value propositions effectively.
Created target personas and mapped communication across the user journey to leverage key moments that matter. Led a team of marketers through SEO, content, sales enablement, email, social, and all paid channels.

Head of Marketing

Head of Demand Generation

tcc global

Create, sell, and execute loyalty platforms for retailers that engage target shoppers across their journey to drive sales, ROI, and brand loyalty. Core responsibilities include new business, retailer and shopper insights, loyalty marketing strategy, creative development, retail vision, omni-channel marketing and activation planning, and agency management. Develop strategic global projects to enhance tcc's overall value proposition for clients around the world.

Campaign Director, North America

Marketing Manager

The Richards Group

Developed and executed integrated cause marketing campaigns that drove both purpose and profit as a part of the Richards Partnership Marketing team. Built corporate partnerships on behalf of The Salvation Army with brands including Amazon, Dr Pepper, Target, Krispy Kreme, sweetFrog, ZARA, and the Dallas Cowboys. Consulted for Texas Scottish Rite Hospital for Children on partnership marketing strategy, including their relationship with the Dallas Mavericks Basketball Academy. Researched, developed creative concepts, and built presentations for new business opportunities for prospects including Snapple, Fiat, Ram, Omni, and Pie Five. Handled ongoing project management, strategic planning and budgeting, and reporting for a variety of projects.

Partnership Marketing

Brand Management Intern

Developed cause marketing strategies as a part of the Cause Team at Richards Partners for clients including The Salvation Army, Chrysler, Chuck E. Cheese and National Breast Cancer Foundation. Created corporate partnership activation concepts. Furthered media relations efforts for the Dallas Convention & Visitors Bureau. Drafted press releases and gave final presentation.

Brand Public Relations Intern

5W Public Relations

Supported public relations efforts within the Consumer Team for accounts including KRUPS, VOGA Italia Wine, and Coyuchi. Responsibilities included writing pitch letters, compiling media lists, and clipping media placements. Created a six-month PR campaign proposal. Conducted research on upcoming sponsorship opportunities.

Public Relations Intern

Hallaron Advertising

Generated awareness for clients by writing press releases. Involved in brainstorming process for advertising ideas. Attended client meetings and assisted with creative designs. Updated local media contact lists.

LTE Media Group

Promoted new Spike TV shows to Baylor University student body through social media platforms to generate awareness of premieres including Ink Masters, American Digger and Auction Hunters. Trended nationwide on Twitter.

Marketing Intern

I've led marketing for both global companies and hyper-growth startups, but I found my sweet spot in the 0-1 phase. Most recently, I led marketing for Demostack, overseeing product marketing, brand, content, and demand generation.

Now consulting for early stage startups on GTM strategy, positioning + messaging, and how to build a marketing function from scratch.

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