Empower Delivery

Lead marketing team to develop and execute go-to-market strategy, brand development and product positioning and messaging. 

Oversee sales strategy and sales enablement efforts to best serve customers

Member of executive leadership team supporting company strategy and investor relations

Chief Revenue Officer, Fractional

SharpenCX

Led marketing team to develop and execute marketing strategy and messaging, ownership of marketing budget and tech stack

Created and executed digital strategy to better optimize inbound demand generation

Partnered with sales organization to optimize and align outbound and channel messaging and GTM strategies

Member of executive leadership team supporting company strategy and investor relations

Chief Marketing Officer, Fractional

Revenue Collective

The Revenue Collective is a private community of the best sales and marketing leaders. Our Membership comes from the best and fastest growing companies in the world.

Member

Mitch Daniels Leadership Foundation

Leadership Fellow

Formstack

Responsible for go to market strategy and all marketing activities including demand generation – PLG and sales led motions, digital strategy, brand & strategic communications, content marketing, business development, product marketing, and marketing operations

Oversaw team of 45 marketers with ownership of entire marketing budget of $10M+ annually

Member of executive leadership team responsible for securing $425M growth investment, largest single capital raise by an Indiana-based technology company in state history

Achieved 20%+ year over year growth each year of my tenure

Senior Vice President Marketing

Cheetah Digital

Created and executed global brand strategy for Cheetah Digital; oversaw brand development, corporate website, public relations, content marketing and advertising programs

Executive leader for first ever customer conference “Signals;” led vision, creative execution and content which included keynote speakers Amy Purdy, Beth Comstock and Hasan Minhaj

Part of corporate senior leadership team; led team of 10 marketers including communications, digital, content and design professionals; managed relationships with multiple agencies and partners

Vice President, Global Brand

Created digital experiences that drive brand awareness and demand generation

Responsible for strategy and execution of global digital marketing efforts including website, digital acquisition, digital account-based marketing, SEO and email marketing

Led redesign of corporate website including CMS migration, content overhaul with translations, brand redesign and new code base. 45 days after launch, website traffic had increased 12% percent month over month

Head Of Global Digital Marketing

Octiv

Created and executed marketing strategy for Octiv demand generation and brand awareness efforts through website, marketing automation, public relations, advertising and event programs

Increased leads each quarter by a minimum of 15% with 187% increase Q1 over Q1, increased opportunities by 100% Q1 over Q1

Member of executive leadership team; lead team of eight marketers, coaching and growing junior associates; managed agency partners and freelance contributors

Saw successful strategic acquisition by Conga in April 2018

Vice President, Marketing

Return Path

Created and executed global digital strategy for Return Path demand generation, brand awareness and product marketing efforts through website, advertising, email, marketing automation, social, microsites and SEO programs; global execution including strategy and translations

Oversaw top converting lead programs which led to year over year increase in marketing leads by 67%, with Request a Demo leads increasing by 27%

Led implementation of new marketing automation system including platform and data migration, system integrations and overhaul of lead scoring and nurture programs; resulting in 20% improvement in email deliverability rates, 40% subscriber increase and 10% increase in email open rate

Built team of seven digital marketing experts, writers, designers, web developers and agency partners

Senior Director, Digital Marketing

Salesforce ExactTarget Marketing Cloud

Consistently exceeded lead goals through creation and execution of global digital strategy for ExactTarget Marketing Cloud's websites, including demand generation, user experience, content, campaign activation, SEO and site analytics

Spearheaded two Exacttarget.com redesigns including CMS migration, content overhaul and brand redesign; each new site resulted in increased leads, higher site traffic, greater user engagement

Directed strategy and execution of two Connections user conference event registration websites from concept to completion including design, content, user experience and registration integration; exceeded registration goals both years

Built and led team of 10 digital marketing content and design experts; fostered career growth and creative, collaborative environment

Promoted from Digital Marketing Specialist to Manager, then Senior Manager before becoming Director

Director, Global Digital Marketing

Finish Line

Created and implemented Finish Line social marketing strategy on social platforms and on Finishline.com; increased Facebook fan count by over 1 million and engagement by 640%; increased Twitter followers by 18,000

Led content strategy with internal stakeholders, brand and agency partners to create engaging, shareable content to publish to external social platforms and Finish Line blog

Provided customer service on social platforms to answer product questions, resolve customer service issues and increase brand loyalty

Promoted to Social Media & Content Manager from Social Media Specialist role

Social Media & Content Manager

Marketing Executive

I am an experienced marketing executive with proven ability to create and execute global marketing strategies –both sales-led and product-led – that drive growth through digital optimization, campaigns and brand awareness. I have extensive experience with company and product messaging and positioning, including global coordination. I am a committed leader, passionate about building teams and supporting people. I am serious about my work, but light hearted about my day.

Specialties: Digital Marketing Strategy, Demand Generation, Corporate Branding, Email Marketing Strategy, Web Analytics: Google Analytics, Site Catalyst, Website Usability Strategy,  Social Media Strategy, SEO Strategy, Mobile Marketing Strategy, CMS, A/B Testing Implementation and Analysis, Responsive Design, Video Production, Digital Experience Marketing

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