No Moss Brands

No Moss Brands assists companies of all sizes to compete more effectively & efficiently in today's challenging & competitive marketplace. 

Using the Branding that Moves strategy your business will emotionally connect with your customers breaking through the clutter. Let us design a well-thought-out strategy and creatively execute your story. 

Get Moving today!

The Oracle & Founder

Grand Canyon University

Adjunct Instructor

Sedona Arts Academy

VP/Board

MBARQ Solutions

Ran out of funding. Unable to raise capital. 

Healthy pets start with a healthy diet. MBARQ Solutions provide pet owners with the tools needed to improve the quality of their dog’s life.  We provide fresh, whole-food menu plans to help transition dogs off commercial dog food and on to a healthy, fresh, whole-food diet.

Co-Founder & Chief Marketing Officer

Drive Casa

CLIENT OF NO MOSS BRANDS

Drive Casa is a subprime, independent used car dealership with a focus on the English and Hispanic populations. Karen's work with the Drive Casa ownership began before they even opened their doors for business. She designed and executed a bilingual family-friendly 5-Star brand which is terribly difficult to do in this industry segment. The work didn't stop there, as Karen also created and executed a start-up marketing strategy designed to propel Drive Casa forward during their busiest time of year. Karen touched every aspect of this start-up, from SEO to content writing and graphic design. 

•  800% Increase in Website Visits
* 144% Increase in Webforms
• 134% Increase in Google Searches

Marketing Consultant

Arizona Summit Law School

Social Media Strategist & Consultant

DriveTime

DriveTime is the fifth largest used car retailer in the United States.

• Played key role in successful rebranding & name change resulting in a 300% increase in annual revenue transforming the company into the $1.5 billion enterprise it is today.

• Increased aided brand awareness by 113%. 

• Increased aided recall of marketing message from 9% to over 74%.

• Co-led website redesign & advertising strategy shift generating over 2.3 MM unique visits/year & 1,200 leads/day.

• Positively improved consumer perception & number of customers who'd consider DriveTime for their next purchase to 83%.

• Directed relationships with 10+ agencies in the creative development of campaigns with both offline & online components managing large budgets up to $1.2MM.

• Led & inspired creative concepts & strategy of over 30+ TV, 35+ Radio & 5+ consumer and employment videos.

• Led in-house strategy, concepts, design, copy, production & distribution of all high-end print, promotional & collateral materials generating 200 different branded pieces.

• Spearheaded & implemented a web-based, real-time inventory, fulfillment and distribution process for over $750k in marketing materials saving the company in excess of $1MM.

Creative Director & The Face of the Marketing Department

Nedved Advertising

Advertising agency focused on automotive advertising for Honda, Lexus and Toyota dealerships, as well as the regional advertising group. Produced the annual Automotive Show as well.

• Main responsibilities included - all aspects of print design from newspaper to brochures or other event materials.

Creative Director

Instructor Training Programs

Created course content and conducted workshops and seminars at both large (conventions) and small (fitness facilities) venues providing training for new fitness instructors and continuing education credits for experienced instructors. As the owner, also responsible for all marketing/advertising and other business functions.

Owner

Branding, Marketing & Creative Strategist

I am a unique marketing-creative hybrid with 20 plus years experience leading teams from concept to production. I specialize in creating and executing innovative brand and marketing strategies for challenging competitive consumer-based industries. Additionally, I help companies be inclusive without being offensive in their marketing, branding and advertising efforts. This is NOT DEI.

🤯

 We Still can't Breathe. 
✊🏾

Gillian Marcelle, PhD Mike Green Elizabeth Leiba Dr. Susan Swayze UCLA PhD, Duke MBA 

#blackstoriesmatter #PerformativePosturing 


Karen Loomis

nbcnews.com • 2 min read

George Floyd scholarship accused of discriminating against non-Black students in federal complaint

“It” sucks!

That’s what I hear from my closest friends I’ve known forever whenever the subject of racism comes up. 

You know what sucks…being a victim of racism. 

You know what doesn’t suck…not being a victim of racism.

For some reason, whenever I hear people’s reaction to racism, it’s never enough. And, “it sucks” falls into that category.

Your reaction is almost as triggering as the actual event. 

I don’t have the answer to how you should react, but saying “it sucks” is the most passive and least thing you can do. 

Do better. Do more. Take action.

Basketball wasn’t my most favorite sport. It was the transition sport for me. Got me from the volleyball season to “my” sport, track & field. 

Not gonna lie, I had zero basketball skills. Wasn’t great at dribbling. Had no jump shot. But get me inside near the hoop, and occasionally I was lucky. 

My real talent was outrunning and jumping everyone. And defense. I was determined you weren’t go to score on me. Try a crappy pass, and I’d intercept, sprint down the court to score. Fast breaks were my game. 

But mostly, defense. To the point where I had a nickname. Named by my own school’s fans, Mrs T. For those of you old enough to remember, Mr T was a big black tough guy who wore a lot of gold chains and had a rough, garbly, tough guy voice. 

Why was I nicknamed Mrs T, because during one, yes, one game, a referee found it appropriate to grant me “three” technical fouls. I don’t recall being ejected from the game, as you would today. 

Why did I get three T’s instead of just three “regular” fouls? No idea. There were no brawls on the court. Lots of jump balls from two people holding on and fighting over same loose ball. We didn’t really trash talk back then. And more importantly I was 16 or 17. 

What could I have done on court that was so egregious? I scared the referees. Not because of my aggressive play. But because that aggressive play occurred by a black girl. One that weighed all over 130 pounds on a good day. 

So, when I read articles like this I can’t help but go back to the late ‘70s in my mind. I think about those three T’s which I was proud of, and the entire crowd singing me happy birthday Mrs T were all fantastic memories. Until I take the time to dissect what really happened. Then those happy memories turn into yet another moment where my skin color affected the outcome of my experiences. 

Sad to see not much has changed in the last five decades. Nothing. If anything we’re going backwards. 

Change only happens when forced. Without Title IX and affirmative action, and scholarships for people of color…white people win. Everytime. 

Reality…it’s an ugly color, and that’s not black.

forbes.com • 5 min read

‘Dirty Debutantes’ Article About LSU Women’s Basketball Team Deemed Racist

I can handle the individual threats. And have done so throughout my life. Sometimes a “punch” to the nose is required. 

But it’s institutional racism that is the real threat. And a simple punch to the nose isn’t going to right the wrong. 

I’ve only recently discovered how much of a threat institutional racism was to my livelihood which included my earning potential, and now health status. 

Medical racism, not only exists today, but adjustments are slowly being made. But individual bias is much harder to overcome. When you combine the two the threat to is significant. Often causing death or unnecessary pain and agony. 

Since many of you require them, here are the receipts that back my claim…

What do you say, now? It’s not enough to say, that sucks!

apnews.com • 6 min read

A biased test kept thousands of Black people from getting a kidney transplant. It's finally changing

During my girls trip to Palm Springs I was recovering from a cold that created havoc with my asthma. Complete with a hacking cough. 

Thus , instead of drinking lots of cocktails, I drank lots of hot tea in this mug that was meant for me. 

We laughed at the last line…helpful. And every time I offered advice I’d bring the mug to my face, and a big sarcastic cheese grin saying “just trying to be helpful!”

Which truthfully is always the case. Being helpful isn’t always considered helpful by those you are trying to help. Many think you’re just being ambitious (an ass). While others think you’re being sarcastically funny. Which is often the case. 

I love this mug and wished I’d have stolen it from the Airbnb. 

What’s the best saying on a coffee mug you’ve encountered that was written with you in mind?

Taplio

Karen Loomis's Linkedin Analytics

Karen Loomis

What is Karen talking about?

Karen Loomis's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Karen Loomis's Linkedin Analytics

Karen Loomis

What is Karen talking about?

Karen Loomis's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Karen Loomis's Linkedin Analytics

Karen Loomis's Best Posts (last 30 days)