Hi, I’m Kobi. I’ve created podcasts that’ve generated $500,000 in revenue, launched feature films, and beaten major broadcasters like Sky and Channel 4.

I help founders and leaders turn podcasts into high-leverage, authority-building content that drives revenue without the burnout.

Here’s what I know about you:

• You don’t want more noise. You want leverage.
• You’re tired of content that takes time, delivers nothing back and leaves you burnt out.
• You know your voice should be building your business, not just filling a content calendar.
• You’ve seen how the right channels can build trust, deepen relationships and drive demand and revenue.
• You’ve been thinking about launching a podcast. Or maybe you’ve started one, but it’s not doing what you hoped.

I use the Content Catalyst™ framework to help founders turn podcasts into revenue-driving content machines.

It works by:
• 📢 Building visibility, trust and demand
• 🎯 Positioning you as the expert your market trusts
• ♻️ Turning long-form conversations into weeks of content that compounds
• 🤝 Connecting you directly with your most valuable audience, your ideal clients

This isn’t theory. It’s tested, proven and paid for.

• 10+ years in marketing, built on a foundation in engineering and a love for growth strategy
• Speaker at Podcast Growth Summit, London Podcast Show and more. I teach growth, not just talk about it
• Built shows for brands like P&G, Spotify and Simple Politics, earning top podcast awards over Sky News and Channel 4
• Grew leads by 1,900% at Natcap Research, cut Amazon’s acquisition costs by 50% and helped scale Proxymity to Series B
• Podcasts I’ve created have generated over £500,000 in revenue, launched feature films and outperformed national broadcasters

GET IN TOUCH
If you’re ready to turn your voice into revenue, let’s talk.
DM me to explore how Content Catalyst™ could work for your business.

For speaking or media inquiries, email me at kobi@kobestarr.io


📢 Things I post about: Podcasts & Podcasting, Growth Strategy, Content Marketing, B2B Marketing, SEO, PPC, Brand Building, Founder-Led Content & Leadership

11 Odd ChatGPT Prompts That Will Change Your Life

Try them yourself FOR FREE!

Over the last 18 months, I’ve been quietly collecting ChatGPT prompts and the fascinating stories behind them!

Real people with Honest, clever, surprising ways, ChatGPT is helping behind the scenes.

Not theory. Not hype. Just everyday sparks of brilliance.

👇 Here are 11 of my favourites (FULL PROMPTS IN THE CAROUSEL):

⸻

1. Job Interview Coach
“I asked ChatGPT to run a mock interview with me.
It asked tough questions and gave feedback on my answers.
Honestly, I felt more prepared than with a real coach.”

⸻

2. Life-Saving Health Plan
“After some scary blood test results and no doctor in sight, I gave ChatGPT my stats and asked what to do.
It gave me a plan I could actually follow. I lost 18 kg (40lb).
I feel like a different person. It honestly might’ve saved my life.”

⸻

3. My Personal Council
“I gave ChatGPT different personalities to help with decision-making.
One’s like an angel, one plays devil’s advocate, another thinks about money.
Together, they help me think things through in a way I never could alone.”

⸻

4. Recipe, Not Your Life Story
“I just want the recipe. Not someone’s ENTIRE life story.
Now when I want something like chocolate muffins, ChatGPT gives me the steps.
Quick, simple, no blog BS.”

⸻

5. The Grading Assistant
“Marking essays gets exhausting and inconsistent.
I paste every tenth one into ChatGPT to check if I’m being fair.
It keeps me sharp, especially when I’m tired.”

⸻

6. Solo Tour Guide
“I travelled solo to the Taj Mahal and used ChatGPT in voice mode.
It talked me through the architecture and history while I explored.
Genuinely felt like having a private guide.”

⸻

7. Grief Companion
“After my mum died, I found it hard to talk.
ChatGPT became a quiet space to process things.
It’s not a replacement for my therapist. But it helped when I needed it most.”

⸻

8. From Beginner to Expert
“I use ChatGPT to teach me topics in stages. Starting at Year 9 level, then stepping up.
It helps me go from clueless to confident at my own pace.
It’s like a personal tutor with infinite patience.”

⸻

9. The Rage Filter
“When I get a stupid email, I write the angry reply in ChatGPT uncensored. Including swearing.
Then I ask it to rewrite it professionally.
It lets me vent and keeps me in a job!”

⸻

10. Baby Name Assistant
“We used ChatGPT to help name our second baby.
Gave it the vibe, a few ideas, and our first child’s name.
It gave us some beautiful combinations—one of them stuck.”

⸻

11. Tax Decoder
“I finally understand my taxes, thanks to ChatGPT.
It explained the tax laws in plain English.
Now I’m £5k up. That’s not nothing.”

⸻

📥 Want the copy-and-paste version of all 11 prompts?
Instantly get the hi-res PDF and unlock my Prompt Vault + FREE Tool Library here:
https://lnkd.in/eUHsw2th

—

Which of the 11 will you try first?
❓Yes or No: Have you ever stumbled across a clever ChatGPT use by accident?

Kobi Omenaka

Odd Chat GPT Prompts

Podcast & Content Marketing for Leaders & Founders | Podcast-powered content to grow your business and brand without burnout | Head of Growth | Digital Marketing Consultant

Here’s the exact prompt I use to make my viral LinkedIn images.
Steal my style FOR FREE and make it your own.

People ask me this all the time:

“What tool do you use for your carousels?”
“How do you make them look hand-drawn?”
“Can you share your prompt?”

This was a message from the other week 👇

----------
"I just saw the amazing carousels that you have with your posts. Could you please share what program you use to create them?

Thank you"
----------
The answer is YES! Yes, and yes again.

The short answer is I use a mix of Sora, Canva, and one killer illustration prompt that I spent months refining.

The prompt is so long it won't fit in a LinkedIn post!!! 🤣

🎨 It’s built to look like soft pencil drawings.
🎯 It follows a strict style so every post feels on-brand.
📈 And it’s the secret behind the images that get shared over and over again.

I’ve always believed in sharing everything.
But I realised I’ve never actually posted this for everyone on LinkedIn.

So, today’s the day.

You’ll find the full image prompt in the carousel attached.

If you want me to DM it to you directly (some people prefer it that way), just drop a comment or send a quick message. I'm happy to copy and paste.

Let’s raise the LinkedIn image game together.

Yes or No. Do you want the prompt in your inbox?

♻️ If you can think of ONE person who would appreciate this, then please share it with them!

Steal Kobi's Carousel Style

Most leaders are terrified of being replaced.
So they hoard knowledge like it's their job security.

They gate-keep information. They avoid developing talent that might outshine them.

That's not leadership. That's insecurity with a title.

Real leaders do the opposite.

→ They share everything. 
→ They celebrate when team members get promoted. 
→ They actively work themselves out of a job by building others up.

When you build up people who are better than you, your legacy multiplies. Your impact scales beyond what you could achieve alone.

Your job isn't to be irreplaceable. Your job is to build a team so strong that the organisation thrives without you.

Stop protecting your position. Start building your legacy.

Agree? 

Follow me Kobi Omenaka if you liked this post :-)

You can judge someone by how they treat a waiter or waitress. - Bill Murray

Bill was talking about his great friend John Candy* when he said this, but it applies equally to business and leadership.

That tells you everything.

Because here's the truth most people miss:

Character isn't what you show to people who can advance your career.

It's what you show to people who can't. (or so you think)

I've seen this play out countless times:

↳ The exec who's charming in the boardroom but dismissive to the receptionist
↳ The founder who networks brilliantly but ignores junior staff
↳ The leader who's all smiles with investors but cold to their team

And every single time, it catches up with them.

Because people notice.

The assistant you ignored? They're now the CEO's right hand.

The intern you dismissed? They're leading the department you want to partner with.

The junior employee you talked over? They're the one deciding if you get hired.

Real leadership isn't selective respect.

It's consistent respect.

To everyone. Regardless of title, status, or what they can do for you.

The best leaders I know treat the cleaner with the same warmth as the board chair.

Not because it's strategic.

Because it's right.

Your character shows up most clearly in moments when you think nobody important is watching.

But someone always is.

And they remember.

How do you treat people who can't do anything for your career?

♻️ Repost if this resonates
👣 Follow Me, Kobi Omenaka for more on leadership and growth

*Do check out the film "I Like Me" on Amazon Prime if you were a big fan of John Candy like i was.

Most people don’t fail.
They just quit too early.

The Aaliyah lyric hit me when I heard it in the car yesterday.
“Dust yourself off and try again.”

It’s simple. But it’s everything.

The truth is:

Failure doesn’t stop you. Quitting does.
Every attempt is a rep that compounds.
Persistence is the hidden edge most people underestimate.

We glorify the “overnight success.”
But behind every one is a graveyard of failed tries the world never saw.

So, if you’re in the middle of a rough patch. Maybe you don’t need to “pivot.”
Maybe you just need to keep showing up.

Agree?

90 minutes isn't enough time to build anything meaningful.
Or so I thought.

What our team shipped is something agencies charge thousands for.

This was Hack the Feed with VEED.IO in London last Thursday.

Worth the trip down from Manchester.
Every mile of it.

The energy was electric. The pizza 🍕 was tasty... 

Thanks to Katie McPhee for the invite!

What blew me away wasn't just the tech (though shoutout to Lovable, ElevenLabs and OpenAI for the support).

It was watching teams build actual solutions to problems we all face as marketing and growth people:

↳ Testing creative at scale without burning budget
↳ Jumping on trends before they fizzle out
↳ Validating concepts before production
↳ Reaching global audiences efficiently

Being on the "HypeStream" team with Nora Zukauskaite, Paris Arnold, Sara Daher, Tejas Sachdeva and Paul Willoughby? Honestly, I'm still buzzing.

What we built in 90 minutes was wild.

Aggregating trends from Reddit, TikTok, X, news and more then auto-generating trend-reactive video and text content? That's the kind of thing agencies charge thousands for.

And getting to play with the VEED platform and credits was a game -changer.

There's a lot of good you can do with these tools.
(And maybe a bit of evil. But mainly good. Honest.)

The other winning solutions weren't theoretical either. They were things I'd use tomorrow:

Russian Doll (Sebuh Mesfin, Céline Boussidan, Ana, Ammar) built automated A/B testing that creates multiple video hooks with matching landing pages and performance tracking.

Personalisation Pirates (Bradley F., Check, Daniel) uses AI personas to evaluate video quality before you scale production.

Showzilla: (Kieza Silveira De Sousa, Daria, Edward) handles video translation and localisation for international expansion.

If you were there and we connected, keep in touch.

These events only work if we stay connected after.

This is what happens when you get smart people in a room with the right tools and real problems to solve.

They build things that actually matter.

🐾 Follow me, Kobi Omenaka, to see the madness I'll be creating with VEED over the coming weeks and months.

Most people treat podcast guesting like a one-and-done thing.
Record the episode. Share it once. Move on.
That's leaving 95% of the value on the table.

Here's what I do instead 👇

I turn every single podcast appearance into 30+ pieces of content.

One conversation becomes:
↳ 6+ short-form video clips for Reels, TikTok, and Shorts
↳ Quote graphics people actually want to repost
↳ LinkedIn posts that build trust and authority
↳ Carousel posts that get saved and shared
↳ Twitter threads that spark conversations
↳ Email newsletter content that converts
↳ Lead magnets that grow my list

I call it the "Content Catalyst" Method.

And it's how I've built a content engine that runs for months from a single 45-minute recording.

No content team. No massive budget.
Just a system that works...
... and an AMAZING Custom GPT that I have honed for the past 2 years!

I've packaged the entire method into a free 7-day Podcast Guesting course.

When you sign up will get one email a day teaching you exactly how to squeeze maximum value from every podcast appearance and turn it into client-attracting content across every platform.

It's completely free. No BS. Just the exact process I use. And FREE access to my custom GPT

Want in? Click this link below to get join my newsletter and first access before ANYONE ELSE...

🔗 https://lnkd.in/eUHsw2th

♻️ Repost this to share with people you know would be ACE on a podcast!

Podcast Guesting For The Win

If you mess up your hook on LinkedIn, you’ve f*cked it. That’s why I collected 150 proven viral hooks you can steal. FREE.

Here’s the truth I’ve learned posting here for a year:
If your first line doesn’t grab attention, no one will read the rest.

So I studied the best.
I went through viral LinkedIn posts, pulled the hooks, and put them all in one place.

This isn’t theory.
It’s the exact psychology top creators use to:
• Turn one line into 50k+ impressions
• Stop the scroll in 2 seconds
• Earn comments
• Drive revenue

I’ve seen it myself.
I've posted the same content twice. Keeping the body copy identical, but changing the hook.

🧟One dies. 
💸One flies.

This collection of 150 hooks will shortcut that journey for you.
So you can write posts that actually get seen, drive growth, and build revenue.

👉 Save this carousel for later
👉 Share it with a friend who still starts posts with “In today’s world…”
👉 If you want a copy-paste-friendly version, it’s inside my toolkit here: https://lnkd.in/eUHsw2th

150 Viral Hooks!

RIP Mani.
I saw him first with Primal Scream. 
Then later with The Stone Roses at Heaton Park.

This picture of Mani is mine from that Heaton Park Stone Roses gig. One of my final shots, taken during my last time side hustling as a gig photographer.

Both gigs were monumental. Both unforgettable.

But Heaton Park was next level... 1st July 2012 a top 10 lifetime gig.

Manchester
75,000 people. 
The Stone Roses reunited. 

Looking back, it felt fitting. My final frame applauding the return of Madchester's finest.

Mani stood there, bass in hand, part of something that felt eternal.

And that's exactly what he was.

Gary "Mani" Mounfield wasn't just a bass player. He was the heartbeat of The Stone Roses, the groove that made "I Am The Resurrection" transcend, the foundation beneath Ian Brown's swagger and John Squire's genius.

When The Stone Roses imploded in '96, Mani didn't fade. He joined Primal Scream and proved his brilliance all over again. 
Different band, same magic. 
That's rare.

Standing in those crowds, watching him play, you understood something deeper. Mani represented something beyond raw skill.

He was the glue, the soul, the reason those songs moved you in ways you couldn't explain.

Manchester has lost one of its greatest. British music has lost a legend.

The groove quietens, but the legacy thunders on.

Rest in power, Mani. You made us believe in resurrection.

Most founders avoid client calls. Mitchell Tan 📮 did 2,000 of them! Why? To make sure Kondo: Superhuman for LinkedIn DMs actually fixed the problem, not just looked good on paper.

In this episode of Aha Moments Podcast, Mitchell shares the real story behind building Kondo, the tool making your chaotic LinkedIn inbox way less painful.

We got into:

↳ The messy spreadsheets that sparked Kondo
↳ Why doing things that don't scale early actually works
↳ How he landed paying customers just by helping them scroll back three months
↳ What founders miss when they chase "scale" before solving the core problem
↳ His take on founder-product fit: would you build this even if no one paid?

This episode is packed with insight about what it means to build something useful, not just impressive.

Mitchell's approach is to get your hands dirty. 
Run those calls yourself.
Talk to users.

Because the best products don't come from guessing what people need.

They come from obsessively understanding the problem until the solution becomes obvious.

🎧 Watch on YouTube: https://lnkd.in/e_kMJuzm

🎧 Listen on your favourite platform: https://lnkd.in/ghHSXUsU

❓Yes or No. Would you personally take 2,000 client calls to validate your product?

How far can you get down this list before you reach an album you haven't listened to?
I get to 11...

...Which honestly isn't terrible, but also not great 😅

But here's what caught my eye scrolling through this "greatest albums" chart:

Pink Floyd dominates. The Beatles own multiple spots. Pink Floyd dominates. The Beatles own multiple spots. Kendrick's got two albums in the top 50 and is the youngest artist dominating the list.

Kind of like how HBO used to own Sunday nights, yeah?

Here's the thing that strikes me though.

These albums didn't chase what was hot.

They created what became classic.

↳ Pink Floyd could've copied other prog rock bands
↳ The Beatles could've stuck to simple love songs
↳ Kendrick could've gone full commercial

Instead? They said "nah, we're doing this our way."

And decades later, we're still talking about them.

Makes me think about the work we're all doing right now.

Are you building something that'll age like "Wish You Were Here", or "Songs In The Key of Life"?

Or something that'll be forgotten next quarter?

So tell me, how far did YOU get down the list?

And what's the one album you've been meaning to listen to but keep skipping?

Drop your number and your confession below.

---

P.S. - If you made it past 20, I don't believe you 😄

♻️ Repost this for your Music Loving Friends
👉 Follow me, Kobi Omenaka if you love to talk Music and Pop Culture with a cuppa

The sky was looking a bit grim so l asked Siri,
"Surely, it's not going to rain today?"

And she replied, "Yes it is, and don't call me Shirley."

That was when I realised l'd left my phone on Airplane mode… 👀


#Dadjokes

7 WEIRD marketing tactics that beat every ‘smart’ strategy out there.
None of these came from a textbook.

But they’ve driven more growth than most polished funnels and agency playbooks I’ve seen.

Here they are ranked from weird-but-brilliant to “why does this even work?” 👇

1. Study your competitors’ angry customers
↳ Those rants are your product roadmap.
↳ A founder I worked with rebuilt their onboarding after spotting repeated complaints about a rival’s confusing setup.
↳ Retention jumped 34% overnight.

2. Schedule time for terrible ideas
↳ Block 1 hour meeting each week labelled “Bad Ideas Only.”
↳ Ask things like: “What would get us fired?” “What would freak out our investors?”
↳ One client turned this chaos into a campaign with 423% ROI.

3. Explain your product to someone who’ll never buy
↳ Pitch it to your nan, your neighbour, or a kid.
↳ If they don’t get it, your copy’s broken.
↳ A SaaS team simplified their messaging and boosted conversions by 26%.

4. Deep-dive into your users’ lives
↳ Don’t just survey your ICP.
↳ Quietly track 3 real customers online each week.
↳ One founder did this and realised their actual audience was totally different from who they were targeting.

5. Copy your competitors’ “mistakes”
↳ That terrible-looking popup or CTA timing? Steal it.
↳ What looks dumb might be strategic.
↳ We copied a rival’s “bad” UX flow, and our conversions tripled.

6. Take a metrics vacation
↳ One week, no dashboards. Just calls.
↳ Data can’t tell you everything. People can.
↳ A “failing” feature was actually loved, just used differently than intended.

7. Run a ‘complain about us’ contest
↳ Invite customers to roast you publicly.
↳ Reward the funniest, weirdest complaint.
↳ One brand did this and sparked organic buzz for weeks.

These all sound mad.
That’s why they work.

The best marketing doesn’t feel smart.
It feels uncomfortable. Curious. Even a bit chaotic.

Yes or no. Would your team try any of these?

♻️ Repost to share these wild ideas with others!
👣 Follow Me, Kobi Omenaka for more posts on leadership, marketing, and podcasting

7 weird marketing habits beat every smart strategy

2024: The year humans lost the internet.
Not with a bang. With a click.

For the first time in history, bots now make up 51% of all internet traffic. Humans are down to just 49%.

We've crossed the threshold. And most people haven't even noticed.

Here's what's actually happening:

The Good Bots (14% of traffic)
↳ Search engine crawlers indexing your content
↳ Monitoring tools checking site uptime
↳ Chatbots helping customers
↳ These are the helpful ones. They make the internet work.

The Bad Bots (37% of traffic)
↳ Scrapers stealing your content
↳ Fake clicks inflating your ad spend
↳ Credential stuffers breaking into accounts
↳ DDoS attacks crashing your site
↳ These are costing you money and skewing every metric you trust.

Think about that. Over a third of your "traffic" is actively working against you.

Your analytics are lying. 
Your conversion rates are distorted. 
Your ad budget is feeding bots, not buyers.

What this means for you:

Stop chasing vanity metrics. Traffic numbers mean nothing if 51% aren't human.

Start filtering aggressively. Audit your data. Know what's real.

Build for humans, not algorithms. Authentic connection just became your only moat.

The internet isn't dead yet...

...But it's definitely not the one we grew up with.

How much of your traffic do you think is actually human?

♻️ Repost if this made you rethink your metrics
👣 Follow Me, Kobi Omenaka for more on marketing and digital strategy

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