Palo Alto Software

Managed a growing team of content marketers, including social, email, and video. Provide multi-channel content strategy and recommendations for specific tactics to test within each channel. 

Continued my individual work focusing on SEO-driven editorial content, continuing to refine and optimize long-form digital media for organic search.

Accomplishments:
- Increased onsite ad engagement by 6% t/t by introducing and testing new ad locations.
- Improved rankings for 1,800+ target keywords through site audit, migration, and redesign.
- Relaunched LivePlan YouTube channel increasing watch time by 505%.
- Oversaw launch of LivePlan TikTok gaining 1,600+ followers in under 4 months.

Inbound Marketing Manager

Took over content strategy and site management for Bplans and LivePlan. 

Researched and maintained an up-to-date SEO-driven content calendar for both sites, along with our social accounts. Regularly tested onsite ads with in-house CRO specialist, explored opportunities for content-fueled email campaigns, and developed other lead generation channels like webinars, ebooks, and in-app educational material.

Accomplishments:
- Increased organic revenue through our blog by 67% y/y with customer-driven content and iterative onsite ad design.  
- Increased blog page views by 42% y/y by pivoting topical focus to timely customer needs.
- Relaunched customer newsletter.
- Developed multiple ebooks increasing new/closed leads for sales teams.

Inbound and Content Marketing Specialist

High Ground Gaming

Pitched, outlined, edited, and optimized 191 articles. I primarily covered Destiny 2, PlayStation, and build guides for various FPS titles.

Accomplishments:
- Developed a well-structured content category focused on Destiny 2.
- Produced 60+ SEO-optimized articles/year.

Editorial Contributor

Papé Group

Responsible for building the Papé digital brand presence.

Created and distributed all web, social media, email, video, and podcast content—while also managing relationships with agency partners responsible for web architecture and copywriting.

Accomplishments:
- Launched corporate YouTube channel. Over 6-months:
   - Produced 60 tutorial videos
   - Gained 165 subscribers
   - Accumulated 40,000 views
   - 52,000 minutes of watch time
- Generated $30,000 in revenue from our Summer email campaign.
- Increased social followers by 26% and increased avg. post engagement by 38%.
- Launched a corporate LinkedIn training program to enable our sales teams to sell online.

Digital Marketing Content Strategist

Assistant to both the Digital Marketing Strategist and Senior CRM Administrator for Papé Group. 

The majority of the work consisted of the development of long-term audience research initiatives and reviewing iterations of Papé's Salesforce instances.

Accomplishments:
- Compiled reports on B2C consumer profiles for Agriculture and turf categories.
- Created brand standards for corporate YouTube channels.
- Created walkthroughs and tested integrations for Salesforce integration.
- Increased email open rate by 8% by optimizing email subject lines, preview text, and distribution schedule.

Digital Marketing Intern

University of Oregon - Charles H. Lundquist College of Business

A research-heavy position focused on collecting valuable data, testing messaging, and providing structured recommendations for University stakeholders.  

Accomplishments:
- Generated 16,000+ impressions and 120+ Facebook Ad conversions in three days.
- Distributed a survey that generated 850 responses over three weeks.
- Contributed to the compilation and meta-analysis of over 500 reports on sports branding trends.
- Delivered a Segmentation Report providing messaging recommendations for the
University of Oregon Baseball Program.

Duties:
- Create copy and images for advertisements to conduct Facebook Ad A/B tests.
- Support operations and research development for the Assistant Professor of Marketing.
- Convert complex data into digestible tables, graphs, and written reports.
- Develop and host surveys, focus groups, and 1:1 interviews.

Marketing Research Assistant 

University of Oregon

Assisted the International Studies Department with revitalizing evergreen marketing efforts for the summer course schedule by focusing on the newly implemented Minor and Graduate Programs. 

I handled everything from creating digital assets and copy, ordering advertisements, establishing a marketing plan, and presenting proposals to the department.

Accomplishments:
- Increased enrollment by 69% and YOY profits by 210% by developing and executing an omnichannel marketing campaign targeting incoming students.
- Identified and introduced messaging to target an underserved market segment of over 16,000 local incoming high school seniors.
- Introduced Instagram/Twitter accounts that generated an average of 4.5 new daily followers.

Duties:
- Summarized findings to measure KPIs and prepare go-to-market strategies for quarterly campaigns.
- Developed a coordinated posting schedule between departments for digital and physical media.
- Organized focus groups and survey testing to establish a measurable baseline for consumer awareness.
- Moderate social networks including Instagram, Twitter & Facebook.

Digital Media Specialist

Greenhorn Marketing

I was hired to work on a rebranding initiative for D.I.Y. Tea & Beyond, focusing on improving digital media, events, and brand design. 

Over the course of three months, we created a new webpage, outlined a social media plan for their Instagram and Facebook, designed a new logo and floor plan, and successfully coordinated an in-house event. 

Accomplishments:
- Generated 7,000+ impressions and Increased Facebook engagement by over 200% in 2 weeks.
- Increased social following by over 17% through a pivot in branding and targeted content.
- Launched an in-person event that brought in 60+ new customers.
- Created a 4-month marketing media calendar to coordinate physical and social channels.

Duties:
- Train clients to utilize social media in a cohesive and beneficial way.
- Develop an optimal posting schedule, considering web traffic and engagement metrics.
- Work closely with other teams to coordinate content, branding and support corporate goals.
- Write, edit, proof, and test copy for all online, offline, external, and internal content.
- Manage content calendar, forecasting relevant events and social trends.

Social Media Coordinator

Kroger

My time at Kroger was focused on inventory management and optimization for all seasonal items. 

I would analyze historical sales data and provide stock recommendations, identify opportunities to introduce new seasonal items, and develop an Excel tool to streamline aisle space allocation. 

Accomplishments:
- Created an Excel tool that optimizes aisle space in every store across all 21 divisions.
- Optimized 2017 accessories assortment—eliminating 5 products and introducing 3 alternatives.
- Delivered a Business Plan for the 2017 Patio Assortment.
- Served as the voice for new employee training videos.

Duties:
- Test and optimize Excel-based tool to track and maintain aisle space for every division.
- Make merchandise purchasing recommendations based on sales and market trend forecasts.
- Compile weekly sales data, stock movement, markdowns, promotions, etc.
- Coordinate inventory prioritization and floor spacing with divisional managers.

Seasonal Event Planner Intern

Coburg Pizza Company

Restaurant and Staffing Manager responsible for retail and supply chain operations, daily management coverage, event coordination, and administrative support.

Accomplishments:
- Decreased average daily labor to 29%.
- Restructured training procedures to improve retention and diminish turnover by 12%.
- Increased beer sales by 15% by testing and rotating local beer options.
- Generated weekly $2,500+ orders through a relationship with the University of Oregon.
- Contributed to a 10% increase in year-over-year sales in 2017.

Administrative Operations Manager

6+ years in digital marketing | 3 years managing content teams | 2 YouTube channels launched | 1 website migrated | 1,000s of articles written, optimized, and ranking | Millions in revenue generated from organic channels

Working with local organizations like the University of Oregon, Papé Group, and Palo Alto Software, I've developed a versatile skillset that makes me an ideal partner for driving campaigns across organic search, video, email, social media, and paid ads.

I'm currently exploring new opportunities and would love to connect (or collaborate) with you.

Cheers!

Taplio

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Kody Wirth

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