Koen Bogaert's Linkedin Analytics

My approach to genuinely understanding and addressing the actual needs of customers, rather than adhering to contrived market personas, earned me the nickname "the customer whisperer" from my peers. This recognition stemmed from the simple yet often overlooked principle in many sales and marketing organizations: the importance of actively listening to real customer needs. With over 35 years of experience spanning desktop publishing, IT, marketing strategies, and digital transformations in multinational settings, I am now the Marketing Director and Partner at Pauwels Consulting. Here, I utilize my diverse skills to foster value and people-focused solutions in the European consultancy sector. My career took off in the late '80s when I got into desktop publishing and IT management. In addition to pioneering and mastering Digital Asset Management and Product Information Management, I worked in strategic marketing roles. This shaped my understanding of content creation and management. When I moved to Chicago Metallic Continental, I gained more experience in global business development and marketing. I led initiatives to bridge product information, digital asset management, and sales enablement with Rockwool International. There, I spearheaded global sales and marketing projects and integrated various digital platforms to streamline operations and boost market reach. My journey continued at Showpad, where I advanced from Senior Solutions Engineer over Product Marketing Manager to Senior Manager of Business Domain Enablement, further honing my skills in marketing and business strategy and introducing sales enablement again in a pioneering role. My role as Marketing Director at Pauwels Consulting blends technical acuity with strategic marketing insight. My approach is data-centric and value-driven, reflecting my lifelong passion for technology and marketing. Besides the office, I collect vintage sports cars, a testament to my adventurous spirit. My personal passion mirrors my professional journey—constantly navigating challenges, embracing change, and driving (sometimes drifting) forward with relentless enthusiasm. Basically, my career has been a blend of technology, marketing, and business development, underscored by a continuous quest for excellence and innovation. I'm a storyteller at heart, connecting technology with market needs, driving growth, and creating value. I am profoundly grateful for everyone, from CEOs to blue-collar workers, whom I've met along my career path. Their diverse perspectives and support have shaped me as a professional.