Marina Kogan 🌊's Linkedin Analytics

You spend months building in silence. Features ship, the product gets polished… then launch day comes and nobody bites. Calls feel like explaining, demos stall, and competitors with worse tech somehow look like they’re winning. Each week of silence chips away at your confidence, while burn rate keeps ticking. Prospects nod along, they get what your product does… but they don’t feel why they need it RIGHT NOW. That’s the trap: your product sits as a nice-to-have. And nice-to-have doesn’t win budget, urgency, or adoption. That gap between interest and urgency is what keeps deals from moving The founders who break through don’t build more features. They make their product feel inevitable by tying every feature back to the frustrations buyers already lose sleep over. And when you do that, the shift is clear: Instead of explaining, you’re reflecting the buyer’s own struggles back to them. Instead of “cool product, maybe later”, you hear “this solves the thing we’ve been stuck on”. Dev roadmaps stop being random, sales calls stop being uphill battles, and the team finally knows how to talk about the product in a way that makes buyers lean forward. Getting there means uncovering the market’s raw pains, mapping them to your product, and weaving that into every message the team puts in front of buyers. Suddenly you’re not explaining tech, you’re showing the cure to what already hurts. The outcome? Buyers don’t just understand your product, they feel why they need it now. And when they feel it, urgency appears, deals move, and the growth you’ve been chasing stops feeling like guesswork and starts compounding. If this feels too close to your story, it probably is. I’ve seen too many strong products die in the gap between “we get it” and “we need it”. If you’re stuck there, reach out. I help founders close that gap before it costs them more pipeline.