Msc Marketing Graduate | Product Marketer | B2B SaaS Writer for Hotjar, Shopify, ConvertKit | 🎯Helping SaaS brands drive awareness and demand with product-led content | Content Marketer

Just writing, building, and figuring out what makes good products (and stories) click.

I currently work in Product Marketing at incident.io, where I shape narratives, keep a pulse check on competitive intel, enable our field teams and support our marketing function.

Before that, I worked in Zuora as a PMM where I launched products and motions for tech and finance personas, conducted analyst and partner briefings and did tons of competitive, sales, product and service enablement for our GTM org.

In my previous life, I worked as a long-form writer and content strategist for SaaS brands like Hotjar, Zapier, ConvertKit, and Shopify.150+ articles later, I still believe in words doing the heavy lifting.

I’ve also grown a 130k+ audience across LinkedIn, Instagram, and Twitter, spoken at a few events, and worked on creator campaigns with brands like CRED, Byju’s, Maybelline and more.

Outside of work, you’ll find me cooking, reading whatever fiction trope pulls me in next or convincing myself I need another coffee.

The number one skill marketers need to build right now is working with Claude Code. 

Not because it makes you write faster. Because it makes you a lot better at the part of marketing work that actually takes time: pulling signal out of scattered context.

Specifically, if you’re a product marketer, you already know the pain. The thing you need to answer is rarely sitting in one place. 

- Competitive intel is in call snippets, deal notes, win-loss, random Slack threads, internal docs, and someone’s memory. 

- Customer insight is half in feedback, half in conversations, half in things you only hear if you sit close enough to sales and CS. 

- Positioning changes can be pulled from ten different places until you try to ship something and realise you don’t actually have a single source of truth.

And because all of this is fragmented, PMMs end up spending an embarrassing amount of time doing retrieval work and rebuilding the same context for the tenth time. 

Claude Code changes that workflow when you use it properly. When it can access the files, docs, notes, and repositories where your intel actually lives, you stop treating research like a scavenger hunt. 

You can pull what’s relevant, keep the sources attached, and move straight to synthesis and decision-making.

The point isn’t to automate product marketing but to protect PMM time for the work that only they can do: judgement, trade-offs, narrative framing, and making the output usable for humans who are busy selling, shipping, and supporting customers.

This is also why “just make a deck” doesn’t work anymore. Things go stale too quickly. 

The real unlock is having a living workflow where context can be queried, refreshed, and turned into whatever format the moment needs—a talk track, a battlecard, a one-pager, a Slack update, a launch brief—without starting from scratch every time.

If you’re a marketer, learning Claude Code isn’t a nice-to-have, it's a true unlock for making you better at your job, and significantly decreasing your time-to-ship while building skills that'll go way beyond your current role.

Komal Ahuja

Product Marketing Manager at incident.io🔥

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