A hard-working team player with demonstrated success in individual tasks as well. Dedicated,
dependable, and a natural leader. Experienced Product Manager with a demonstrated history of working in the e-commerce industry. Skilled in Product/Market Research, Listing Optimization, PPC, Keyword targeting, Communication with Suppliers, Microsoft Word, Microsoft Excel and overall Business Management. Software and tools Professional with a Masters of Computer science from Islamabad.
Strong problem-solving skills
Ability to work independently and in collaboration with others

Inconsistent TACoS | Stockout Losses | Stagnant ROAS.
Here’s how we rebuilt profitability in 60 days.

This electronics brand on Amazon came to us facing a scaling ceiling despite aggressive ad spend.

Their biggest challenges were clear:

👉 Inconsistent TACoS across core ASINs
👉 ROAS stagnation despite high spend
👉 Inventory mismatches triggering wasted ad spend
👉 Poor segmentation between branded, generic & competitor traffic

Ads were running even during low-stock cycles, reviews were slow to accumulate, and irrelevant placements were quietly draining budgets.

𝗢𝘂𝗿 𝗚𝗼𝗮𝗹:
• Reduce TACoS below 18%
• Introduce inventory-aware campaign logic
• Segment branded, generic & competitor targeting
• Improve conversions through review velocity

𝗪𝗵𝗮𝘁 𝗪𝗲 𝗗𝗶𝗱:
• Conducted inventory sync audits + ASIN-level TACoS modeling
• Rebuilt campaigns by branded vs generic vs competitor intent
• Implemented lifecycle funnel targeting
• Enabled auto-pause for low-stock ASINs
• Optimized placements + review-based conversion tracking
• Scaled using conversion-led bid rules & stock-aware triggers

𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 (𝗶𝗻 𝟲𝟬 𝗗𝗮𝘆𝘀):
✔️ TACoS reduced from 27% ➝ 16.5%
✔️ ROAS jumped by 88% on priority ASINs
✔️ 40% improvement in review acquisition rate
✔️ Zero wasted spend during low-stock periods

👉 Scaling on Amazon isn’t about spending more.
It’s about syncing ads, inventory, and conversion signals.

Follow for more Amazon growth breakdowns.

#AmazonPPC #eCommerceCaseStudy #TACoS #ROAS #InventoryAwareAds #AmazonMarketing #Adcelerate360 #BrandScaling

Komal  B.

Director of Operations | Scaling Ad Agencies | Process, Performance & Profitability | Adcelerate360°

At the start of 2025, an Amazon seller I worked with had a best-selling product in the U.S but when they launched in Europe, nothing clicked.

Sales stalled. Ads weren’t converting. Even customer reviews weren’t showing up.

What went wrong?

They treated international expansion like a copy-paste job. Same listings, same pricing, same ads. But every marketplace has its own rules, culture, language, and customer behavior.

We went back to the drawing board and followed these 10 cross-border essentials and things turned around fast. 

🔹 We researched the local demand and competitive landscape.
🔹 Ensured full product compliance for the EU.
🔹 Rewrote listings with localized keywords and tone.
🔹 Shifted to FBA Global Export for smoother logistics.
🔹 Set up multi-currency pricing and VAT handling.
🔹 Built fresh review campaigns tailored to the region.
🔹 Adjusted pricing for local buying power.
🔹 Rebuilt Sponsored Ads with regional keywords.
🔹 Optimized customer support and returns process.
🔹 Registered their brand locally to protect IP.

The result? A 3x growth in sales within 6 months.

If you're planning to scale globally on Amazon, don’t skip the strategy. This checklist can save you months of trial and error.

💬 Thinking of going global in 2026? Let’s connect and chat about your expansion roadmap.

#AmazonSellers #EcommerceGrowth #GlobalSelling #AmazonFBA #CrossBorderCommerce #MarketplaceStrategy #KomalBatool #Adcelerate360

Ready to scale your Amazon brand in 2026?
Make sure you're not falling into these 10 common traps.

❌ 10 Mistakes to Avoid:
1️⃣ Scaling paid ads before product-market fit.
2️⃣ Neglecting SEO & organic visibility.
3️⃣ Expanding to new markets without localization.
4️⃣ Treating marketplaces as set-and-forget.
5️⃣ Relying solely on paid traffic.
6️⃣ No scalable operations infrastructure.
7️⃣ Skipping brand strategy.
8️⃣ Copy-pasting ad strategies across channels.
9️⃣ Ignoring backend analytics.
🔟 Hiring agencies without alignment.

✅ What to Do Instead:
1️⃣ Validate demand before scaling ads.
2️⃣ Build long-term organic traffic sources.
3️⃣ Localize listings, pricing & messaging.
4️⃣ Monitor ACoS and adapt to algorithm changes.
5️⃣ Automate fulfillment & ops early.
6️⃣ Define your brand identity from the start.
7️⃣ Customize creatives per platform.
8️⃣ Use data to guide strategy.
9️⃣ Choose agency partners who understand your niche.

🔁 Save this list. Share it with your team. And scale smart not just fast.

#AmazonFBA #EcommerceTips #ScalingBrands #DigitalMarketing #AmazonSellers #KomalBatool #Adcelerate360 #BrandGrowth #Operations #StartupTips

Ready to expand your Amazon business globally?
Don’t launch without a backend that’s built to scale. 
Here are the 6 core pillars you need to nail first:

1️⃣ Logistics – Choose reliable international fulfillment partners.
2️⃣ Customer Service – Offer multilingual and timezone-aligned support.
3️⃣ Compliance – Understand local tax, customs, and product rules.
4️⃣ Platform Readiness – Localize listings and marketplace settings.
5️⃣ Inventory Management – Sync global stock with regional demand.
6️⃣ Payments – Enable multi-currency payments and reconciliation.

📥 Want the full strategy breakdown?

Comment “EXPANSION” or DM me to get the FREE Cross-Border Backend Readiness PDF, packed with actionable insights.

🔁 Save this checklist and tag an Amazon seller who's thinking global!

#AmazonFBA #CrossBorderEcommerce #eCommerceStrategy #Adcelerate360 #AmazonExpansion #DigitalCommerce

Before running even $1 in ads, these are the 8 fundamentals that must be checked.
Skipping any one of them makes ad spend risky and unpredictable.

1. Product Images
Clear, high-resolution, multiple angles, zoomable. Lifestyle images matter more than most brands realize.

2. Title & SEO Keywords
Optimized for search, but written for humans. Keyword stuffing hurts conversions.

3. Bullet Points
Skimmable. Benefit-driven. Clearly explain why the product matters, not just what it is.

4. Inventory Levels
No point scaling ads if the stock can’t support demand.

5. Pricing Strategy
Competitive and psychologically optimized. Small pricing decisions impact conversion heavily.

6. Reviews & Ratings
Social proof is non-negotiable. Under 3.5 stars? Fix this before spending on ads.

7. Mobile Experience
Most traffic is mobile. Slow load times kill conversions fast.

8. Conversion Metrics
Know your PDP conversion rate without ads. Ads can’t fix a broken page.

Ads don’t create performance.
They amplify what already exists.

If these eight points aren’t solid, scaling ads will only scale inefficiency.

Audit first.
Then spend.

Most PPC dashboards look impressive.
But let’s be honest, most of them don’t actually help you make better decisions.

The problem isn’t a lack of data.
It’s tracking the wrong data.

What ops teams should really be asking:
• Are ads lifting total revenue or just cannibalizing organic?
• Are we acquiring new customers or recycling the same ones?
• Is spending scaling efficiently or just growing noisily?

That’s why surface metrics like clicks, CTR, or even ACoS alone aren’t enough.

What actually matters:
• TACoS & blended ROI
• Organic vs paid rank movement
• New-to-Brand contribution
• Buy Box & inventory status
• Search term efficiency
• Spend saturation signals

Another big mistake? Blending everything.
• Branded ≠ non-branded
• SP ≠ SB ≠ SD
• Hero SKUs ≠ long tail

Each plays a different role.
Each needs to be measured differently.

Strong PPC operations aren’t about “optimizing ads.”
They focus on visibility, efficiency, and control.

If your dashboard doesn’t help you decide what to do next, it’s not a reporting problem.
It’s a strategy problem.

90-Day Turnaround: From Invisible to Profitable

When a DTC wellness brand came to us, they had:
✅ Strong Shopify sales
❌ No Amazon presence
❌ Zero reviews
❌ No keyword rank or visibility

They weren’t just launching.
They were starting from scratch.

Phase 1: Laying the Groundwork

We didn’t skip the fundamentals:
 • Researched top competitors
 • Built a robust keyword map (short + long-tail)
 • Crafted conversion-optimized listings
 • Set up FBA with buffer inventory
 • Structured campaign naming and tracking

Phase 2: Layered Advertising Strategy

Week 1–4: Discovery Layer
 • Keyword harvesting
 • Testing price sensitivity
 • Sponsored Display & Auto Ads

Week 5–8: Conversion Layer
 • Ranked high-performing terms
 • Scaled winners
 • Targeted competitors

Week 9–12: Loyalty Layer
 • Retargeted non-converters
 • Captured repeat buyers
 • Defended branded terms

Results After 90 Days
 • Profitability by Week 10
 • Blended ROAS: 4.2x
 • TACoS reduced from 17% ➝ 11%
 • Ranked Top 5 in category
 • 150+ reviews (4.7 avg)

Key Takeaways

 • Your listing prep sets the ceiling
 • Structure campaigns in layers, not all at once
 • Retarget early, loyalty starts by Week 8
 • Track blended metrics, not just ACoS
 • Monitor inventory religiously

🎁 Want the Launch Playbook?

Drop a “LAUNCH” in the comments and I’ll DM you the high-quality PDF version.

#AmazonMarketing #DTCSuccess #LinkedInCarousel #EcommerceStrategy #AmazonLaunch #MarketingPlaybook #WeAndTheColor

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