Konrad Sanders's Linkedin Analytics

STOP GUESSING, START CONVERTING. When it comes to copywriting and content marketing, most companies just throw spaghetti at the wall and see what sticks. They guess. They assume. They miss multiple tried-and-trusted tricks. And they think that slapping a few "how-to" articles on their blog will make them an industry thought-leader. Then, without really knowing it, their conversion rates suffer. And their content gets swallowed in a sea of soundalikes. Sound familiar? I run a fast growth content strategy and copywriting agency (The Creative Copywriter) that blends lateral thinking with the science of strategy. Our laser-focus on only strategy and words means we really know our content marketing onions. More so than most ‘jack of all trades’ agencies that tend to spread themselves as thin as Poundland margarine. My mission? To help our clients’ words work and demystify the world of content strategy. I do both by removing the guesswork. The spaghetti stays safely in the pan and I help clients gather voice-of-customer data to find the words that resonate and convert. But gathering insights will only get you so far. Let’s not forget about differentiation. About zigging while your industry zags. How? By letting our lateral minds loose within the carefully-constructed walls of a proven methodology. It's this combo of science and art which helps our growing portfolio of forward-thinking brands achieve their goals. Brands like Adidas, Hyundai, TikTok, Geox, Les Benjamins, Superdrug, PTC, Thomson Reuters, VMWare and plenty more. A bit about me: I’d like to think that my team and clients alike think I’m pretty darn cool and know my stuff (I’m also clearly among the most modest of men). But more importantly, when it comes to content marketing - I’ve been there, done that, got the hat. I built a high traffic blog that became an authority in our own industry. And I transformed that blog into a successful agency site that attracts and converts global brands.