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I’ve been growing brands since 2011—managing accounts, training buyers, and scaling across industries. Over my career, I’ve directly managed campaigns with monthly budgets exceeding $3.5M, personally overseeing more than $500M in ad spend. When factoring in teams I’ve led and buyers I’ve mentored, that number approaches $1B. While I’ve grown into leadership roles, I stay hands-on in the platforms. Remaining in the work ensures I continue testing, learning, and adapting to digital ecosystems. Career highlights include: - Launching at a high-growth startup that was later acquired - Partnering with global brands like Domino’s, Infiniti, and Fruit of the Loom at a leading brand agency - Driving performance and growth for top DTC companies such as BARK, Greats, The Farmer’s Dog, Parachute Home, 1-800-Flowers Brands, Bones Coffee, Goose Creek Candles, Veer, Laundry Sauce, Hairstory, Talentless, Zadig & Voltaire, Brighton Collectibles, Tru Earth, Solawave, Grüns, and more. Today, I focus on helping brands maximize their entire marketing ecosystem. Not just grabbing low-hanging fruit, but building scalable, sustainable growth engines.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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