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I am a grizzled Facebook veteran who has been managing accounts and training buyers since 2011. I have personally managed and executed monthly budgets exceeding $3 million and have managed $300+ million in spend personally. That number grows to nearly $1 billion if I include buyers I have managed or mentored. No matter how high I climb the ladder, I am always still in the weeds and continue to manage accounts. Here is how the journey went down: Starting at a high-growth startup that was acquired. To a big, branding agency where I worked with big brands like Dominos, Infiniti and Fruit of the Loom. From there, I transitioned into performance and growth buying and have helped grow DTC brands like BARK, Greats, Farmer’s Dog, Outdoor Voices, Parachute Home, 1-800-Flowers Brands, Bones Coffee, Goose Creek Candles, Veer, Laundry Sauce, Hairstory, Talentless, Zadig et Voltaire, Brighton Collectibles, Tru Earth, Solawave and many more. Now, I specialize in using Meta to maximize your entire marketing ecosystem. Not just get the low-hanging fruit and declaring victory.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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