Nector

Product GTM and Product Marketing Head

Rang De

I am a social investor and have empowered rural entrepreneurs like Jitu Kumar in Northeast Fund on Rang De, I Invite you to invest  at  https://bit.ly/3U5BmjW

Social Investor

 Upwork

Successfully Achieved work from- Upstox, Myntra, Google, Udacity, and Netflix.
Skills Acquired during the project 
-Coding (CSS , Javascript, HTML)
-Growth Strategies
-Blog Post
-Data Analysis

Product Marketing Project

Talview

An AI-powered platform that helps with a 360-degree view of talent potential, you can make quick, confident, and bias-free decisions to provide an equal opportunity for all.

Marketing Content

CoinGape News

- I have gained hands-on experience in implementing effective methodologies for managing 135 company pages on wordpress (CMS).This involves consistently updating them to optimize for technical and non technical  SEO, SERP, as well as on-page and off-page factors.
- The main focus of my work , managing various types of pages, including price pages with APIs , education category pages, and blog pages. During this process, I have utilized industry-specific tools such as Ahrefs, SEMRUSH, and several other tools to enhance my workflow and achieve desired outcomes.

-I successfully increased the website's domain authority from 54 to 75.I have strategically acquired backlinks from fintech,Web 3.0,and crypto domain-oriented websites. Some of the notable websites I collaborated with include Avalanche, Polkadot, Fintech Nexus, FMAS, Crypto 306, and Blockchain Life. These partnerships significantly contributed to the website's improved domain authority.


-I have successfully managed Google Ads campaigns for the company's advertisement, sales pages and newsletters. Optimized the bidding amount, selected relevant keywords, and targeted specific locations to drive intent-oriented traffic. The primary objective was to generate substantial volume while maintaining a moderate to minimum bid, ensuring cost-effectiveness and maximizing results.


-I have focused extensively on conducting SEO technical analysis. This includes addressing factors such as content cannibalization, which involves ensuring that multiple pages targeting similar keywords do not compete against each other. I have also utilized tools like Siteliner to handle redirection of broken links, ensuring a seamless user experience.
-I have worked with schema validator to implement structured data, including video schema, and have optimized schema structures to enhance search engine visibility. I have also utilized robot.txt to manage CSS files and evaluated website code to ensure canonical tags and do-follow attributes.

Digital Marketing Strategist

Eslate 

Eslate Learning operates under the belief that we currently reside in an information age, where many individuals possess talent and knowledge surpassing others. However, what often lacks is the ability to effectively present that information. To address this, I have developed a hub that focuses on teaching children essential soft skills ,  experiments and helping them enhance their presentation abilities.

At Eslate Learning, our goal is to equip children with the necessary tools and techniques to express themselves confidently and effectively. By nurturing their soft skills, we empower them to communicate their ideas, thoughts, and knowledge in a compelling manner to others. This holistic approach aims to bridge the gap between talent and effective presentation, ensuring that children can showcase their abilities to their fullest potential.

Co-Founder

Dwarf AI

During my time at Dwarf AI, a bootstrapped company, I acquired a solid understanding of running marketing campaigns across diverse platforms, such as Google and LinkedIn. This experience provided me with valuable insights into effectively strategizing and executing marketing initiatives to reach and engage with the target audience.

I had the privilege of curating and publishing over a dozen SEO-focused content pieces on renowned platforms such as Hackernoon, Medium, Data Driven Investors, and Coinmonks. These publications allowed me to share valuable insights, industry knowledge, and establish thought leadership in the relevant domains. By consistently contributing to these platforms, I played a crucial role in building the company's reputation, establishing credibility, and broadening its reach within the target audience. These SEO articles effectively showcased the expertise of the company and helped drive organic traffic and engagement.

Marketing Associate

Growth 

Sea and Coast Marine Magazine

In terms of execution here , I was responsible for regularly posting content on various social media platforms, including Twitter, Facebook, and Instagram. By maintaining an active presence on these channels, I contributed to enhancing the company's brand visibility and engaging with the target audience.

Furthermore, I played a key role in making the company's presence felt on Wikipedia by assisting in creating a live page for Sea Coast. This involved gathering backlinks from prominent websites, which helped to establish credibility and authenticity for the Wikipedia entry. This effort ensured that accurate and reliable information about Sea Coast was accessible to a wide audience through the renowned platform.

During my time at Sea and Coast, I had the opportunity to connect with prominent writers who possessed unmatched expertise in similar domains. These interactions allowed me to expand my knowledge and gain insights from experienced professionals in the field. Additionally, I was able to build strong relationships with Indian Navy veterans, retired Chief of Naval Staff (CNS) members, and IAS officers. These connections provided me with unique perspectives and invaluable industry insights.

Furthermore, I dedicated significant effort to in-depth research, expanding my vocabulary, and enhancing my English language skills to a professional level. This improvement greatly facilitated effective communication and ensured a higher standard of professionalism in my interactions within the company and with external stakeholders.

Senior Editor

Rising Candle Ltd

As a freelance web editor, my primary focus is curating quarterly earning reports for various companies, including Alphabet Inc. and Boeing Airlines. I meticulously gather and analyze financial data to create comprehensive and accurate reports that provide valuable insights to readers.


Additionally, I specialize in optimizing website content by working on keywords, titles, and meta descriptions. By conducting thorough keyword research and analysis, I ensure that the content aligns with search engine optimization (SEO) best practices. This optimization helps improve the visibility and ranking of the web pages, driving organic traffic and increasing the chances of attracting relevant audiences.

Overall, my goal as a web editor is to deliver high-quality, informative, and search-engine-friendly content that meets the specific requirements of the companies I work with.

Web Content Editor

Cochin Shipyard Limited

Intern( Specialization In Ship Design)

👋 Hello, I'm Kratikesh, and I believe in fostering digital and organic growth for brands. I have worked for advertising agencies and product companies, successfully building organic visibility and driving traffic from zero to millions across different websites.

My core skills revolve around storytelling frameworks, product understanding, SEO, link-building strategies, content and product writing, paid campaign building, and proficiency in navigating search algorithms. I have effectively utilized my collaborative and communication skills to establish **event partnerships with 200+ brands in the blockchain, AI, and finance domains.

My strength lies in executing tasks cross-functionally, contributing to a deeper knowledge of messaging, and positioning, and a keen understanding of the target audience. I have recently completed the certification course in Product marketing and also gained practical understanding by simultaneously working on different freelance projects. 

Here're my superpower : 
-Defining your ICP or Target Market based on stage
-Measuring WTP (Pricing) and Market Size
-Positioning and Product Market Fit
-Tools of the trade - Market research, competitor benchmarking and intelligence
-Differentiating Buyers from Users and Features from Platforms
-Drafting the perfect PRD 
-Frameworks for effective GTM
-Translating the Positioning into effective messaging
-Storytelling frameworks 
-Inbound and outbound marketing that includes digital, performance, and content marketing. 
-Segmentation and Targeting
-Personas
-Feature Adoption
-Applying the MECE framework to various types of Collaterals
-Communication assistance
-Win-Loss Analysis
-Pricing indicators
-Competitor intelligence
-Organic-SEO and link-building

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Kratikesh Mishra's Linkedin Analytics

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