Krishna Darak's Linkedin Analytics

Performance & Data-Driven Digital Marketer • Associate Manager Media Performance at Publicis Groupe - Managing multichannel programmatic campaigns for desktop, mobile, and video - Providing solutions to delivery or performance issues - Conducting thorough campaign performance analysis and optimization - Collaborating with internal teams to furnish clients with programmatic media recommendations and optimization strategies - Handling technical aspects of the job such as trafficking creatives and setting up campaigns - Staying updated with buying platforms and analytic tools - Assisting with monthly billing documentation - Making strategic investment decisions - Providing input on campaign goals, approaches, and methods - Establishing success metrics and KPIs. • Former Sr. Programmatic Trader at Merkle Sokrati-Dentsu - Delivered outstanding marketing, advertising, and promotions - the end to end account management on various DSP - Understanding on-site team requirements, creating & executing solutions to achieve goals. - Executing operational tasks as Campaign Setup and Monitoring Account on Google Marketing Platform- Display & Video 360 for Intel-APAC Region. - Overall account Operations and Optimisations on AppNexus DSP Xandr for Microsoft Australia, where the overall focus was to meet the KPI/Goals and Account Optimisation. - Skilled with various DSPs- GMP(DV360+DCM), App Nexus(Xandr), TTD, Adobe Ad Cloud, Amobee, Verizon, Inmobi, AAP, etc. • Paid internships at ViralMint-Pune - Perform "Amazon Marketplace ads" for various brands where the overall goal was to Execute Campaign (Planning+ Operations) and Achieve/Maintain the ROAS/ACOS on Amazon India with sponsored Brands, Sponsored Product ads, Display Ads. • Former Senior Sale's Executive at IndiaMART Intermesh Ltd was responsible for the overall development of sales & Marketing along with Client servicing for Various SME's, MSME & Corporate/Big-Brand Manufacturers. >>Skilled and experienced with SEM, SEO (off-page & on-page), Amazon Ads, PPC, Google Ad words, Bid Adjustments, content curation, content creation, Awario, Spyfu, SEMrush, Google Tag Manager, Google Analytics, Hoot-suite, Canva, Piktochart, Google Webmaster, Email Marketing, Mail Chimp, Amazon Seller Central.