HDFC securities

HDFC SKY App | Invest Right App(Trading Platform) | InvestNow(Mutual Fund Platform)

Revamped the overall orderbook section

Product Designer - User Experience and Product Innovation

IIFL (India Infoline Group)

User Experience Designer

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• Part of the Beta launch product(Content platform). 
• Worked with the Product Manager to conceptualized the User Experience & design of the entire Financial Service platform for both App & Website and responsible for building the product's Design system for App.
• I also worked with a team of 5 developers (both Frontend & Backend) to make them understand the product(Everyone part of the product should understand the product too).

UI/UX Designer

Currently building experience for 10 Million+ users at HDFC Securities.
Worked on products/features like Mutual Funds for Investors, Option Chain for traders, Profile Modification and KYC Journey for Acquisition & Retention, BNPL, Margin Pledge. 

Previously designed experience for IIFL Securities & IIFL Finance.

Seeking Knowledge for Design Systems, UX Principles & modern digital visual trends.


Email: dask7738@gmail.com
Thank you!

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